CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Marketing Leadership Professionals

B2B Marketers Fail The Community Marketing Test

Web 2.0 Tactics Are Stuck At The Starting Gate

May 07, 2008

By Laura Ramos with Bradford Holmes, Peter Burris, Jaap Favier, Thomas Grant

  • 1007 downloads
  • 0 comments
  • Rating:

Why Read This Report

Business-to-business (B2B) marketers struggle to integrate online and traditional marketing tactics and make them payoff in plump pipelines and brightened brands. To catch up with buyers who now flock to digital channels, marketers must abandon time-worn broadcasting and adopt community-focused marketing. Community marketing replaces traditional offer-response strategies with communications that foster dialogue; embrace community issues and values; and position brands, vendor experts, and products as valuable community resources.
Tags: B2B eCommerce, B2B Marketing, Community Management, eCommerce, Interactive Marketing Strategy and Process, Marketing & Strategy, Social Marketing, Social Media, Technology Product Strategies
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Community Marketing Is B2B's New Road To Success
  • Traditional Tactics Keep B2B Marketers Stuck In The Mud
  • Time To Step Up To Community Marketing

  • RECOMMENDATIONS

    Co-Opt Social Tactics To Accelerate Community Marketing

  • WHAT IT MEANS

    Community-Centric Marketing Takes Center Stage
  • Supplemental Material
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart