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For Sales Enablement Professionals

B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets – A Social Computing Report

B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level

August 09, 2011

By Peter O'Neill with Peter Burris, Sophia I. Vargas

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Why Read This Report

Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US, European tech buyers' adoption of social media in the tech buying cycle has plateaued compared with 2010; although they continue to be more aggressive than their American counterparts. Social media is making European tech markets even more customer-centric, so tech marketing — the function best suited to sustain engagement across the whole customer life cycle — becomes key to competitive success. But business-to-business (B2B) tech marketers must also be sensitive to preference variations across Europe when planning and implementing their social media strategies.
Tags: B2B Marketing, Brand & Product Web Sites, Business Technology, Consumer Electronics & Technology, Customer Experience Management, Interactive Marketing Strategy and Process, IT Management, IT Serving the Business, Social Computing, Social Marketing, Social Media, Technology Product Strategies, Web 2.0
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TABLE OF CONTENTS

  • Social Is Now Routine For European Tech Buyers

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