B2B Marketing

Focused on increasing their company’s revenue and market share, business-to-business (B2B) marketers take a cue from their business-to-consumer (B2C) counterparts by investing heavily in brand-building initiatives. Beyond creating customer awareness, a strong brand will clarify an organization’s direction and purpose, enhance stakeholder interactions, and stimulate value creation.


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  • For CMO Professionals

    Report: CMOs Must Prepare For Lead-To-Revenue Investments Now

    This report, originally written for customer insights professionals, includes content relevant to CMOs, especially those leading marketing for business-to-business (B2B) companies. Here's why: B...

    • Downloads: 184
  • For Customer Insights Professionals

    Report: Lead-To-Revenue Pioneers Discover It's Not Demand Generation On Steroids

    After bagging impressive early wins, lead-to-revenue management (L2RM) pioneers find it hard to sustain ongoing improvement. To learn why L2RM initiatives hit the wall, we analyzed 200 inquiries...

    • Downloads: 30
  • For Customer Insights Professionals

    Report: Balance People And Process To Fund L2RM

    Today business buyers have more access to information that lets them explore solutions prior to engaging in a formal purchase process. This puts marketing in the hot seat to drive customer inter...

    • Downloads: 135
  • For Customer Insights Professionals

    Report: Take Lead-To-Revenue Management Beyond The Campaign

    If your lead-to-revenue process is still driven by campaigns, you're behind the vanguard. Campaigns have lost power as a tactic to attract new buyers. And, campaigns have never been the most eff...

    • Downloads: 116
  • For CMO Professionals

    Report: Compare Your B2B Content Marketing Maturity

    Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives bu...

    • Downloads: 211
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Analysts who cover B2B Marketing