- For all Roles
For Customer Insights Professionals
On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some signifi...
- Downloads: 59
For CMO Professionals
Report: B2B Marketing's Big Data Destiny
Business-to-business (B2B) CMOs who make business decisions based on internal data, with all of its imperfections and gaps, risk the same fate as hikers who head off into the wilderness without ...
- Downloads: 115
For Marketing Leadership Professionals
This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile a...
- Downloads: 157
For Sales Enablement Professionals
This report, originally written for customer insights professionals, includes content relevant to professionals responsible for sales enablement, especially those leading marketing for B2B compa...
- Downloads: 105
For Customer Experience Professionals
Customer experience leaders in business-to-business (B2B) firms need a measurement program that tells them how good their customers' experiences are today, provides guidance on how to improve th...
- Downloads: 307