B2B eCommerce

Business-to-business (B2B) eCommerce involves interactions and transactions between a company and its trading partners: suppliers, collaborators, subsidiaries, and large institutional customers. These exchanges can take place via a value-added network or proprietary connection. More often, they are conducted online or via a mobile device, with applications that are highly automated and require very little human involvement.


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  • For Application Development & Delivery Professionals

    Report: How To Manage APIs For Customer Engagement

    Application programming interfaces (APIs) are central to any organization's software strategy to win, retain, and serve customers. As a result, development leaders are scrutinizing API managemen...

    • Downloads: 93
  • For Customer Insights Professionals

    Report: Quick Take: IBM Acquires Silverpop

    On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some signifi...

    • Downloads: 56
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  • For CMO Professionals

    Report: B2B Marketing's Big Data Destiny

    Business-to-business (B2B) CMOs who make business decisions based on internal data, with all of its imperfections and gaps, risk the same fate as hikers who head off into the wilderness without ...

    • Downloads: 106
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  • For CIOs

    Report: 2014 Technology Imperatives For US Healthcare Insurers

    The healthcare payer market is being disrupted by new laws and regulations — especially the Affordable Care Act (ACA). In response to the new regulations, the health insurance industry is ...

    • Downloads: 111
    • Comments: 1
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  • For Marketing Leadership Professionals

    Report: Interactive Channels To Watch In 2014

    This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile a...

    • Downloads: 154
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Analysts who cover B2B eCommerce