- For all Roles
For Application Development & Delivery Professionals
Application programming interfaces (APIs) are central to any organization's software strategy to win, retain, and serve customers. As a result, development leaders are scrutinizing API managemen...
- Downloads: 8
For Customer Insights Professionals
On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some signifi...
- Downloads: 48
For CMO Professionals
Report: B2B Marketing's Big Data Destiny
Business-to-business (B2B) CMOs who make business decisions based on internal data, with all of its imperfections and gaps, risk the same fate as hikers who head off into the wilderness without ...
- Downloads: 84
The healthcare payer market is being disrupted by new laws and regulations — especially the Affordable Care Act (ACA). In response to the new regulations, the health insurance industry is ...
- Downloads: 99
- Comments: 1
For Marketing Leadership Professionals
This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile a...
- Downloads: 148