B2B eCommerce

Business-to-business (B2B) eCommerce involves interactions and transactions between a company and its trading partners: suppliers, collaborators, subsidiaries, and large institutional customers. These exchanges can take place via a value-added network or proprietary connection. More often, they are conducted online or via a mobile device, with applications that are highly automated and require very little human involvement.


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  • For Sales Enablement Professionals

    Report: Marketing Automation Success With European Companies

    Wake up, sales enablement professionals, especially those of you in North America. Many of you in firms with marketing automation solutions have not yet seriously set up shop in Europe because y...

    • Downloads: 98
  • For CMO Professionals

    Report: CMOs Must Prepare For Lead-To-Revenue Investments Now

    This report, originally written for customer insights professionals, includes content relevant to CMOs, especially those leading marketing for business-to-business (B2B) companies. Here's why: B...

    • Downloads: 206
  • For Customer Insights Professionals

    Report: Lead-To-Revenue Pioneers Discover It's Not Demand Generation On Steroids

    After bagging impressive early wins, lead-to-revenue management (L2RM) pioneers find it hard to sustain ongoing improvement. To learn why L2RM initiatives hit the wall, we analyzed 200 inquiries...

    • Downloads: 55
  • For Customer Insights Professionals

    Report: Balance People And Process To Fund L2RM

    Today business buyers have more access to information that lets them explore solutions prior to engaging in a formal purchase process. This puts marketing in the hot seat to drive customer inter...

    • Downloads: 149
  • For eBusiness & Channel Strategy Professionals

    Report: Measure The Fundamentals Of B2B eCommerce

    Business-to-business (B2B) companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. Facto...

    • Downloads: 548
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Analysts who cover B2B eCommerce