B2B eCommerce

Business-to-business (B2B) eCommerce involves interactions and transactions between a company and its trading partners: suppliers, collaborators, subsidiaries, and large institutional customers. These exchanges can take place via a value-added network or proprietary connection. More often, they are conducted online or via a mobile device, with applications that are highly automated and require very little human involvement.


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  • For CMO Professionals

    Report: CMOs Must Prepare For Lead-To-Revenue Investments Now

    This report, originally written for customer insights professionals, includes content relevant to CMOs, especially those leading marketing for business-to-business (B2B) companies. Here's why: B...

    • Downloads: 176
  • For Customer Insights Professionals

    Report: Lead-To-Revenue Pioneers Discover It's Not Demand Generation On Steroids

    After bagging impressive early wins, lead-to-revenue management (L2RM) pioneers find it hard to sustain ongoing improvement. To learn why L2RM initiatives hit the wall, we analyzed 200 inquiries...

    • Downloads: 8
  • For Customer Insights Professionals

    Report: Balance People And Process To Fund L2RM

    Today business buyers have more access to information that lets them explore solutions prior to engaging in a formal purchase process. This puts marketing in the hot seat to drive customer inter...

    • Downloads: 132
  • For eBusiness & Channel Strategy Professionals

    Report: Measure The Fundamentals Of B2B eCommerce

    Business-to-business (B2B) companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. Facto...

    • Downloads: 523
  • For Customer Insights Professionals

    Report: Take Lead-To-Revenue Management Beyond The Campaign

    If your lead-to-revenue process is still driven by campaigns, you're behind the vanguard. Campaigns have lost power as a tactic to attract new buyers. And, campaigns have never been the most eff...

    • Downloads: 115
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Analysts who cover B2B eCommerce