In Forrester's 75-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the nine most significant solution providers in the space and researched, analyzed, and scored them. Our goal was to give marketing leaders a framework and detailed insight to help them select the right partner for their lead-to-revenue initiatives. The webinar covers our detailed evaluation criteria, our hands-on experiences with these vendor tools, and insights from our interviews and surveys with 30 of their customers. Join us as we review the results of this new report and take a look behind the scenes of our evaluation.
Agenda:
- How L2RM Automation Drives B2B Marketing Maturity And Results
- How Forrester Evaluated the L2RM Platform Vendors
- Evaluated Vendors Offer A Powerful Mix Of Tools And Services
- How You Can Use the Evaluation Tools to Inspire Your Own Decisions
- Coming Changes In The L2RM Platform Market
Key takeaways:
- L2RM automation is powering a B2B marketing transformation. Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. L2RM platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale.
- The L2RM platform buyer should resist the temptation of a quick decision. The product portfolios of the L2RM platform vendors are replete with features and functions. Every vendor can tick just about every box. Yes, you can automate your marketing processes with each of the reviewed systems. But B2B marketing leaders need to inspire their teams to avoid making a quick decision: The differences are in the details.
Vendors mentioned: Act-On, Adobe, CallidusCloud, IBM, Marketo, Oracle, salesforce.com, Salesfusion, and Silverpop.
You'll receive an email with dialing and Webex instructions prior to the Webinar.