For CIO Professionals

Benchmark 2007: Personal Devices Go Mainstream

Early Adopters Favor Personal Gadgets

Why Read This Report

Digital devices continue their relentless growth into widespread adoption among North Americans. Mobile phones and digital cameras are the most popular personal devices — owned by 72% and 62% of North American adults, respectively. More than one-third of adults own a laptop today, and 9% plan to buy one in the coming six months. In the home, DVD players are nearly ubiquitous, and nearly three-quarters of households own a desktop computer. High-definition TV (HDTV) sets top the household device purchase list.
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