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For Marketing Leadership Professionals

Benchmark 2008: Everyone Goes Online, But Gen Yers Are The Early Adopters – A Social Computing Report

North American Consumer Technographics

July 21, 2008

By Charles S. Golvin with Remy Fiorentino, Michelle de Lussanet de la Sabloniere, Dan Wilkos

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Why Read This Report

Three-quarters of North American adults use the Internet at least monthly — Forrester's minimum threshold to be considered actively online. Online adults today average nearly 15 hours per week using the Internet. Although younger adults tend to use the Net more frequently, a majority of Boomers — and now even Seniors — use the Internet as well.
Tags: Benchmarks, Brand & Product Web Sites, Consumer Electronics & Technology, Customer Experience Management, Interactive Marketing Strategy and Process, Marketing & Strategy, Media & Entertainment, Social Computing, User-Generated Content, Web 2.0
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TABLE OF CONTENTS

  • The Internet Is Part Of Daily Life And Serves Diverse Needs
  • Gen Yers Do More Of (Almost) Everything Else While They're Online
    • Gen Y Spends The Most Time Online
  • Supplemental Material
 
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