For Marketing Leadership Professionals

Benchmark 2008: Everyone Goes Online, But Gen Yers Are The Early Adopters – A Social Computing Report

North American Consumer Technographics

    Why Read This Report

    Three-quarters of North American adults use the Internet at least monthly — Forrester's minimum threshold to be considered actively online. Online adults today average nearly 15 hours per week using the Internet. Although younger adults tend to use the Net more frequently, a majority of Boomers — and now even Seniors — use the Internet as well.
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    TABLE OF CONTENTS

    • The Internet Is Part Of Daily Life And Serves Diverse Needs
    • Gen Yers Do More Of (Almost) Everything Else While They're Online
      • Gen Y Spends The Most Time Online
    • Supplemental Material