For Marketing Leadership Professionals

Benchmark 2008: Gen Y Comes Of Age – A Social Computing Report

North American Consumer Technographics

    Why Read This Report

    As early adopters of emerging media, Gen Yers have foretold interactive marketers' next priorities over the past few years. But they are more than just bellwethers of change. As consumers ages 18 to 28 begin working and increasing their expendable incomes, they are assuming the role of the mainstream consumer — forcing portals to change their focus and requiring marketers to consistently adjust their strategies to stay relevant.
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    TABLE OF CONTENTS

    • Gen Y Redefines The Future Of Interactive Marketing
      • Gen Y Goes For Style And Yahoo!
    • Supplemental Material