Why Read This
Are your interactive marketing efforts keeping pace with the marketplace? In this report for interactive marketers, Forrester identifies the five key benchmarks that help you gauge how well you are maturing your initiatives and outlines how to apply the benchmarks to your specific business. Use these benchmarks to measure the results of internal improvements, compare yourself to your peers, and determine your next development priorities.
Tags: Benchmarks, Digital Marketing, Emerging Media, Emerging Methods, Marketing & Strategy, Marketing Measurement, Marketing Methods, Marketing Organization & Culture, Marketing Organizational Structure, Marketing ROI, Media Mix