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For Marketing Leadership Professionals

Benchmark Your Interactive Marketing Maturity

Five Key Metrics For Tracking Progress

October 05, 2011

By Shar VanBoskirk with Cliff Condon, Jennifer Wise, Sarah Takvorian

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Why Read This Report

Are your interactive marketing efforts keeping pace with the marketplace? In this report for interactive marketers, Forrester identifies the five key benchmarks that help you gauge how well you are maturing your initiatives and outlines how to apply the benchmarks to your specific business. Use these benchmarks to measure the results of internal improvements, compare yourself to your peers, and determine your next development priorities.
Tags: Benchmarks, Emerging Media, Emerging Methods, Interactive Marketing Strategy and Process, Marketing & Strategy, Marketing Measurement, Marketing Methods, Marketing Organization & Culture, Marketing Organizational Structure, Marketing ROI, Media Mix
US $ 499
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TABLE OF CONTENTS

  • Metrics Monitor Momentum Toward Maturity
  • Use Benchmarks To Help Mature Your Interactive Strategy

  • RECOMMENDATIONS

    Study The Relationships Between Your Benchmarks
  • Supplemental Material
  • Related Research Documents
 
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