For Marketing Leadership Professionals

Benchmark Your North American Social Marketing Efforts

    Why Read This Report

    North American marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives, using an average of 7.5 social tactics each. In this report, we show you which social tactics and platforms are used by your peers and their level of satisfaction with each. We examine usage patterns and satisfaction for public social networks (Facebook, Google Plus, LinkedIn, Twitter, and YouTube) as well as eight other social tactics, ranging from word-of-mouth marketing to branded communities or forums.
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    TABLE OF CONTENTS

    • Marketers' Social Implementation And Satisfaction Are Mismatched
    • Social Tactics And Platforms Fall Into Four Groups
    • RECOMMENDATIONS

      First, Craft A Strategy Based On The POST Methodology
    • Next, Prioritize Tactics Based On The Four Groups
    • Third, Use The Customer Life Cycle To Measure Your Social Efforts
    • Supplemental Material
    • Related Research Documents