For eBusiness & Channel Strategy Professionals

Benchmarking German Banks' Sales Sites, 2011

eBusiness Executives Should Prioritize Adding Product Selection Functionality

    Why Read This Report

    Forrester evaluated the public websites of eight German banks using our Website Functionality Benchmark methodology — and found gaps in marketing, advice, and application support. Few German banks' websites excel in attracting customers' attention to their giro account offers. While eBusiness teams have done well at providing product information, most fail to help customers find the right giro account or provide helpful pre- and post-application information. eBusiness executives should advertise giro accounts on their websites more prominently, highlight company and service benefits, and provide more and better functionality for product comparison and selection.
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    TABLE OF CONTENTS

    • Forrester's Website Functionality Benchmark Methodology
    • German Banks' Websites Do Not Help Customers Find The Right Giro Account
    • Best Practices Of German Bank Websites In Content And Functionality
    • RECOMMENDATIONS

      Help Customers Find The Right Giro Account For Their Needs
    • Related Research Documents

    TOOLS & TEMPLATES

    • Best Practice Assessments:

      Forrester Measures How Well Websites Move Visitors Toward Their Goals

    • Best Practice Assessments:

      Postbank Tops Our German Banks' Sales Sites Benchmark For 2011

    • Best Practice Assessments:

      German Banks Score Low In Product Comparison And Selection

    • Best Practice Assessments:

      Driving Sales On The Public Site Means Supporting The Customer Journey