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Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Education

Benjamin has a degree in modern history from Trinity College, Oxford.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Cross Channel Strategies, Customer Advocacy, Customer Experience Management, Email Customer Service, In-Store Technologies, Mobile Channel for Consumers, Mobile Web, Multichannel Customer Experience, Phone Self-Service, Social CRM

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  • Sourcing & Vendor Management
  • Tech Sector Economics
  • Retail

  • For Sourcing & Vendor Management Professionals

    Report:ASEAN Data Center Study: End User Result Analysis

    Frederic Giron, Seepij GuptaJanuary 01, 2011

    This document provides a comprehensive background of ASEAN countries' (Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Cambodia, Laos, Vietnam) data center market dynamics from the end...

    • Downloads: 48

  • For Sourcing & Vendor Management Professionals

    Report:ASEAN Datacenter Study: Virtualization, Consolidation, And Data De-Duplication

    Frederic GironAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the ASEAN Datacenter market dynamics based on 112 interviews with ASEAN CXOs and top IT executives of...

    • Downloads: 20

  • For Sourcing & Vendor Management Professionals

    Report:Cloud Orchestration Models

    Service Providers Offer New Models To Address Emerging Buyer Needs For Cloud

    Liz HerbertFebruary 11, 2011

    Forrester recently interviewed leading services providers around their offerings built for XaaS technologies (i.e., software-as-a-service, platform-as-a-service, and testing-as-a-service). We also...

    • Downloads: 1579

  • Charts & Figures results for

  • For Sourcing & Vendor Management Professionals

    Charts & Figures:SaaS Brokers Facilitate SaaS Distribution Through A Number Of Activities

    Liz HerbertFebruary 11, 2011

  • For Sourcing & Vendor Management Professionals

    Report:ASEAN Datacenter Study: Cloud Computing

    Frederic GironAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the ASEAN Datacenter market dynamics based on 112 interviews with ASEAN CXOs and top IT executives of...

    • Downloads: 22

  • For Sourcing & Vendor Management Professionals

    Report:India Data Center Study: End User Result Analysis

    Frederic Giron, Seepij GuptaJanuary 01, 2011

    This report provides a comprehensive background of India's data center market dynamics from the end user perspective so vendor strategists can address market opportunities more successfully and...

    • Downloads: 44

  • For Sourcing & Vendor Management Professionals

    Report:ASEAN Datacenter Study: End User Result Analysis

    Frederic GironAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the ASEAN Datacenter market dynamics based on 112 interviews with ASEAN CXOs and top IT executives of...

    • Downloads: 12

  • For Sourcing & Vendor Management Professionals

    Report:IT Infrastructure In Asia Pacific 2010-2011: End User Adoption Trends

    Frederic Giron, Michael BarnesDecember 01, 2010

    This document identifies the infrastructure (server, client, storage, OS) profile of end user organizations in Asia Pacific Excluding Japan (APEJ) for vendor strategists. The report focuses on IT...

    • Downloads: 27

  • For Sourcing & Vendor Management Professionals

    Report:ASEAN Datacenter Study: Disaster Recovery And Business Continuity

    Frederic GironAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the ASEAN Datacenter market dynamics based on 112 interviews with ASEAN CXOs and top IT executives of...

    • Downloads: 16

  • For Sourcing & Vendor Management Professionals

    Report:ANZ Data Center Study: End User Result Analysis

    Frederic Giron, Seepij GuptaJanuary 01, 2011

    The primary objective of this document is to provide a comprehensive background of Australia and New Zealand data center market dynamics. It provides an end user perspective to enable vendor...

    • Downloads: 41

  • For Sourcing & Vendor Management Professionals

    Report:ASEAN Datacenter Study: Data Center Outsourcing

    Frederic GironAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the ASEAN Datacenter market dynamics based on 112 interviews with ASEAN CXOs and top IT executives of...

    • Downloads: 25

  • For Sourcing & Vendor Management Professionals

    Report:China Cloud Storage Services Report

    Gene CaoMay 31, 2010

    The cloud storage services market in China is in the early adopter stage and will undergo fast growth over the next five years, especially in the second half of that period. This report provides...

    • Downloads: 24
 
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