Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

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  • Sourcing & Procurement
  • James Staten
  • For Sourcing & Vendor Management Professionals

    Report:TechRadar™: Software-As-A-Service, Q1 2014

    Vendors Have More And Better SaaS Options Than Ever — Are You Prepared?

    Nearly 15 years after the appearance of software-as-a-service (SaaS) startups such as salesforce.com, NetSuite, and Google, software-as-a-service is nearing its tipping point. SaaS adoption is poised...

    • Downloads: 635
    • Comments: 1
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  • For Infrastructure & Operations Professionals

    Report:Market Overview: Private Cloud Solutions, Q2 2011

    Five Solution Types To Choose From For Advancing Virtualization Maturity

    Over the past year, client inquiry questions have evolved from "What is cloud?" to "What vendors should I consider?" This market overview examines the landscape of vendors providing solutions...

    • Downloads: 2922
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  • For Infrastructure & Operations Professionals

    Report:Market Overview: Public IaaS Clouds, Q4 2011, Part 1

    How To Sift Through The Cloud Washing And Uncover True Value

    While cloud computing is still in the early adopter phase, you're under executive pressure to develop a cloud strategy. And it's up to you to sort through the cloud washing and not only understand...

    • Downloads: 1329
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  • For Infrastructure & Operations Professionals

    Report:Market Overview: Public IaaS Clouds, Q4 2011, Part 3

    Cloud Platforms: Foundational Systems Could Strengthen Your Preferred Service Providers

    A growing number of public infrastructure-as-a-service (IaaS) clouds are coming to market that share the same underlying capabilities, technologies, and interfaces. Rather than build their clouds...

    • Downloads: 1002
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  • For Application Development & Delivery Professionals

    Report:Strategic Rightsourcing Application Portfolio Analysis Tool

    This an update to the portfolio analysis tool of the same name originally issued to clients on May 11, 2011. This portfolio analysis tool is based on Forrester's strategic rightsourcing...

    • Downloads: 52
    • Comments: 1
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Public IaaS Clouds, Q4 2011, Part 2

    AWS Leads A Rapidly Growing Field

    For many I&O professionals, developing a cloud strategy is a top priority for 2011 and 2012. After strategically selecting certain workloads fit for public IaaS, it's now time for selecting your...

    • Downloads: 1314
  • For Infrastructure & Operations Professionals

    Report:The State Of Infrastructure-As-A-Service Cloud Standards

    Cloud adoption, particularly of infrastructure-as-a-service (IaaS), is still in the early-adopter phase, and as a result there are no set industry standards. For IT infrastructure and operations...

    • Downloads: 1112
    • Comments: 1
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