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Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Education

Benjamin has a degree in modern history from Trinity College, Oxford.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Cross Channel Strategies, Customer Advocacy, Customer Experience Management, Email Customer Service, In-Store Technologies, Mobile Channel for Consumers, Mobile Web, Multichannel Customer Experience, Phone Self-Service, Social CRM

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10 results in Everything

  • eCommerce
  • Shar VanBoskirk

  • For Marketing Leadership Professionals

    Report:Mobile Marketing — A Forrester Compilation

    Melissa Parrish, Shar VanBoskirkMarch 28, 2012

    More people own smartphones than ever before and they’re using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although...

    • Downloads: 326
    • Rating:

  • For Marketing Leadership Professionals

    Report:How US Marketers Use Email

    Landscape: The Email Marketing Playbook

    Shar VanBoskirkAugust 15, 2012

    Forrester periodically surveys marketers to get a pulse on how they employ the most veteran of tools in their interactive toolkits — email. We've found that more business-to-consumer (B2C) than...

    • Downloads: 915

  • For Marketing Leadership Professionals

    Report:Making The Most Of Mobile Search Marketing

    How To Decrease Waste And Improve Results From Mobile Search

    Shar VanBoskirkNovember 05, 2010

    Search marketers are eager to launch mobile campaigns. But just plunking your online search strategies down in mobile won't address mobile users' needs or take advantage of mobile-specific...

    • Downloads: 810

  • For Marketing Leadership Professionals

    Charts & Figures:Email Budgets Hold Steady

    Email Marketing Adoption, Budgets, And Best Practices In 2011

    Shar VanBoskirkMay 27, 2011

  • For CMO Professionals

    Report:How To Organize For The Digital Future

    Assign An Owner To Digital Strategy, Governance, And Execution

    Shar VanBoskirkMarch 07, 2013

    To survive the destructive forces of digital disruption, firms must use eBusiness and interactive marketing capabilities to become customer obsessed. Yet most current digital organizations are too...

    • Downloads: 528
    • Rating:

  • For Marketing Leadership Professionals

    Tool:Interactive Marketers Are Catching Up To Consumer Mobile Search Adoption

    Shar VanBoskirkNovember 05, 2010

  • For Marketing Leadership Professionals

    Report:How B2B Firms Can Improve Their Email Marketing

    Shar VanBoskirkOctober 12, 2011

    B2B email marketing programs still trail B2C programs in terms of their customer centricity, in part because of the complexity of business products, the poor alignment of marketing and sales, and...

    • Downloads: 552

  • For Marketing Leadership Professionals

    Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

    Shar VanBoskirkNovember 15, 2011

    Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...

    • Downloads: 1549

  • For Marketing Leadership Professionals

    Client Inquiry:Email Trends: Shift In Email Usage

    Shar VanBoskirkOctober 29, 2010

    1) We are investigating changes in email usage and need help finding out shifting trends. Now that there are more ways to email via the mobile and via social networks, has there been a shift in the...

    • For Marketing Leadership Professionals

      Report:Why Care About Combination Clickers

      The Most Valuable Searchers Click On Both Paid And Natural Listings

      Shar VanBoskirkApril 05, 2012

      Search marketers often try to profile consumers who click on paid ads against those who prefer natural search results. But the reality is there is little discernable difference between paid and...

      • Downloads: 289
      • Rating:

    • For Marketing Leadership Professionals

      Tool:Mobile Internet And Apps Are Two Possible Search Interfaces

      Shar VanBoskirkNovember 05, 2010
     
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