Forrester

For CIO Professionals

Report:Tracking The Renegade Technology Buyer

Understanding The What And Why Of Business Executives' Spending On Technology

After nearly a decade in hibernation, the business buyer has re-emerged as a major spender and force in IT spending. To better understand the return of tech spending outside the formal IT budget and...

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For CIO Professionals

Report:The Business Impact Of Mobile Engagement

Business Case: The CIO's Mobile Engagement Playbook

Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

• Downloads: 671
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For CIO Professionals

Report:Build A Mobile Engagement Dashboard

Performance Management: The CIO's Mobile Engagement Playbook

Mobile will touch and change everything in your business — from the way your sales reps use catalogs on iPads to engage customers at the point of sale to the way your finance team empowers your...

• Downloads: 115

For CIO Professionals

Report:Build Your Mobile Engagement Strategy

Strategic Plan: The CIO's Mobile Engagement Playbook

Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

• Downloads: 549
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For CIO Professionals

Report:CIO: The Future Of Mobile Is Context

Building A Foundation To Enable Next-Generation Mobile Services

CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...

• Downloads: 764
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For CIO Professionals

Report:Mastering The Business Tablet Landscape

Landscape: The CIO's Mobile Engagement Playbook

Tablets are the darlings of hypermobile employees who want to be always connected and productive. They are the newest player in the mobile landscape and are even starting to be a viable alternative...

• Downloads: 576

For CIO Professionals

Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

• Downloads: 252

For CIO Professionals

Report:Great Mobile Experiences Are Built On Systems Of Engagement

Vision: The CIO's Mobile Engagement Playbook

By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT...

• Downloads: 599
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For CIO Professionals

Report:Mobile Computing: It's All About The Ecosystem

Competition Shifts From Devices To Ecosystems

CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

• Downloads: 359
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For CIO Professionals

Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

Benchmark: The CIO's Mobile Engagement Playbook

Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

• Downloads: 138
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For CIO Professionals

Tool:Convenience And Utility Score The Mobile Engagement Value

For CIO Professionals

Report:Mobilize Your Collaboration Strategy

Mobile Collaboration Requires An App Internet Architecture

The days when a Windows application and a server cluster in the data center could handle your collaboration needs are over. An increasingly mobile and remote workforce with experiences forged by...

• Downloads: 1077

For CIO Professionals

Report:CIOs: Master The Mobile Banking Imperative

The Mobile Banking Imperative

This report, written for eBusiness and channel strategy professionals, is also relevant to CIOs and other IT leaders. CIOs at every bank face major changes as consumers move their banking activities...

• Downloads: 62

For CIO Professionals

Report:The Coming Integration Of Personal Cloud Services And Enterprise Apps

How Workers' Personal Cloud Services Will Link Into Enterprise Applications

Personal cloud services such as Dropbox and Evernote seem like consumer-focused apps that CIOs should block from authorized workplace use. Currently, many CIOs believe that mobile devices and...

• Downloads: 370
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For CIO Professionals

Report:Executive Overview: The CIO's Mobile Engagement Playbook

Executive Overview: The CIO's Mobile Engagement Playbook

CIOs have a deep responsibility to lead their company's journey to a world where billions of customers, partners, and employees wield touchscreen mobile devices. CIOs will need to expand their...

• Downloads: 508
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For CIO Professionals

Report:Seven Mobile Engagement Pitfalls To Avoid

And Seven Mobile-First Alternatives That Are Better

Great mobile experiences are built on systems of engagement, and that means spending money on new engagement technology. Mobile apps have the thorny problem of needing to work spectacularly and...

• Downloads: 321

For CIO Professionals

Report:Governments Embrace New Modes Of Constituent Engagement

Social Media, Mobility, And Open Data Transform eGovernment From Electronic To Engaged

One of the most significant changes in city governance has been the growing trend toward constituent engagement — both with individual citizens and local businesses. Even in non-democratic...

• Downloads: 391
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For CIO Professionals

Report:Mobile Engagement Demands Process Transformation

Processes: The CIO's Mobile Engagement Playbook

To take advantage of an app in an employee's or customer's pocket, you have to help them accomplish a task quickly and easily whenever they want to and wherever they are. That means CIOs and business...

• Downloads: 363
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For CIO Professionals

Report:Industry Innovation: Retail

Technology Trends That Retail CIOs Must Tap To Drive Growth

Today's retail CIOs can radically influence the future of their business, with more new opportunities to use technology to transform the competitive landscape since the emergence of EPOS in the early...

• Downloads: 1898
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For CIO Professionals

Report:Mobile App Internet Recasts The Software And Services Landscape

App Innovation On Phones Will Spread To Cars, Appliances And Entertainment

The explosion of app innovation that started on the iPhone and then spread to Android devices and tablets will continue to drive tech industry innovation and have far-reaching pricing and...

• Downloads: 2067