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Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Education

Benjamin has a degree in modern history from Trinity College, Oxford.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Cross Channel Strategies, Customer Advocacy, Customer Experience Management, Email Customer Service, In-Store Technologies, Mobile Channel for Consumers, Mobile Web, Multichannel Customer Experience, Phone Self-Service, Social CRM

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17 results in Everything

  • Technology Product Strategies
  • Julie A. Ask

  • For eBusiness & Channel Strategy Professionals

    Report:2D Bar Codes: Emerging Role In Sales

    An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

    Julie A. AskNovember 14, 2011

    2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

    • Downloads: 232

  • For eBusiness & Channel Strategy Professionals

    Report:Topic Overview: Mobile Strategy Starter Kit

    Julie A. AskJanuary 21, 2011

    Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are...

    • Downloads: 1251

  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Is Not Just Another Channel

    How eBusiness Executives Can Create Unique Offerings For Portable Devices

    Julie A. AskFebruary 25, 2011

    eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is...

    • Downloads: 1832

  • For eBusiness & Channel Strategy Professionals

    Charts & Figures:At A High Level, A Mobile Services Road Map Should Include These Elements

    Julie A. AskJanuary 21, 2011

  • For eBusiness & Channel Strategy Professionals

    Tool:Many Attributes And Open Questions Define Each Stage

    Julie A. AskJanuary 21, 2011

  • For Marketing Leadership Professionals

    Report:2011 Mobile Trends

    Thomas Husson, Julie A. AskJanuary 24, 2011

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms, and...

    • Downloads: 5979
    • Comments: 2
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:How To Build A Mobile Web Site

    Choosing An Approach To Meet Your Objectives Cost-Effectively

    Julie A. AskJune 29, 2010

    The browser-based mobile Web experience is more important than ever, with dramatic growth in the usage of the mobile Internet — especially from smartphones — in the past 24 months. In...

    • Downloads: 1404

  • For eBusiness & Channel Strategy Professionals

    Report:Creating A Mobile Services Product Road Map

    A Framework For Prioritizing Proposed Mobile Services Offerings

    Julie A. AskJuly 08, 2010

    "How do I prioritize the buildout of our mobile services?" is a question we hear often from clients. Forrester offers a mobile services prioritization framework to help companies develop a short-,...

    • Downloads: 1091

  • For eBusiness & Channel Strategy Professionals

    Report:Making The Case For The Mobile Internet

    Seth Fowler, Julie A. AskJuly 29, 2010

    The mobile Internet has changed completely over the past few years. It has transformed from a lightly visited and marginally useful novelty to a quickly growing medium that business would be foolish...

    • Downloads: 1085

  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Mobile Is User Context

    Context Transforms Product Opportunities For Consumer Product Strategists

    Julie A. AskJuly 11, 2011

    Consumers will adopt and use convenient services and products. In mobile, this means services that offer immediacy and simplicity through a highly contextual experience. The ability to deliver highly...

    • Downloads: 1088

  • For eBusiness & Channel Strategy Professionals

    Tool:The Mobile Velocity Scorecard

    Julie A. AskJuly 11, 2011

  • For eBusiness & Channel Strategy Professionals

    Report:How eBusiness Professionals Can Offer Total Mobile Experiences

    How To Prepare For Mobile Total Product Experiences

    Julie A. AskJune 15, 2011

    Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile...

    • Downloads: 403

  • For eBusiness & Channel Strategy Professionals

    Report:2D Bar Codes: Learn Why There's No Urgency

    An Empowered Report: Invest Modestly And Experiment Broadly

    Julie A. AskSeptember 21, 2010

    Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes, but...

    • Downloads: 839

  • For eBusiness & Channel Strategy Professionals

    Report:How To Prepare For Mobile Total Product Experiences

    Designing For Mobile In The Era Of Experience

    Julie A. AskApril 14, 2011

    Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer...

    • Downloads: 1271

  • For Marketing Leadership Professionals

    Report:2012 Mobile Trends For CPS Professionals

    Thomas Husson, Julie A. AskFebruary 09, 2012

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to...

    • Downloads: 727
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Canada Mobile Technographics®: 2010

    An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

    Julie A. Ask, Charles S. GolvinOctober 06, 2010

    The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining...

    • Downloads: 729

  • For eBusiness & Channel Strategy Professionals

    Client Inquiry:Industry Pricing For SMS Services

    Julie A. AskNovember 15, 2011

    We are a messaging vendor and are thinking about different ways to price our platform/services. What is Forrester's take on a plan?

    • For Marketing Leadership Professionals

      Report:US Mobile Technographics®: 2010

      An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

      Charles S. Golvin, Julie A. AskSeptember 28, 2010

      The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester first published Mobile Technographics, offering...

      • Downloads: 1805
     
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