Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Education

Benjamin has a degree in modern history from Trinity College, Oxford.

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  • Shipping & Logistics
  • For eBusiness & Channel Strategy Professionals

    Report:Trends In India's eCommerce Market

    How Online Retail In India Is Evolving Differently From Other Major Markets

    India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...

    • Downloads: 478
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Canadian Online Retail — 2013

    Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

    • Downloads: 168
  • For Application Development & Delivery Professionals

    Client Inquiry:What Value Is RFID/Bar Code Tracking Delivering For Business?

    What value is RFID/bar code tracking delivering for business? We are looking at high-value items such as pharmaceutical products, automobile parts, beverage/tobacco, etc.

    • For eBusiness & Channel Strategy Professionals

      Charts & Figures:Forecast: India Online Retail Revenues (B2C And C2C), 2012 And 2016

      How Online Retail In India Is Evolving Differently From Other Major Markets

    • Client Inquiry:What Are Customer Expectations Around Customization Of Packing Slips By Ship Country?

      There is discussion in my company around returns forms (packing slips) — we will be shipping out orders from five different websites (five different brands). There is discussion about having...

      • For eBusiness & Channel Strategy Professionals

        Report:Why Every Retailer Needs An Online Marketplace

        Multichannel retailers that are looking to compete effectively with aggressive pure-play counterparts that often offer cutthroat pricing or shipping programs will find that the marketplace model is a...

        • Downloads: 603
        • Comments: 2
        • Rating:
      • For eBusiness & Channel Strategy Professionals

        Survey:North American Technographics® Customer Experience Online Survey, Q4 2010 (US)

        Forrester conducted an online survey fielded in November 2010 of 7,728 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 7,728), there is 95% confidence...

        • For eBusiness & Channel Strategy Professionals

          Report:Using International Shipping To Reach Online Shoppers Around The Globe

          How US Online Retailers Can Extend Their Offerings To Consumers Abroad

          Given that online retail growth rates remain higher outside the United States than within, eBusiness executives are increasingly looking to tap into online buyers in other markets. The lowest-cost...

          • Downloads: 653
        • For eBusiness & Channel Strategy Professionals

          Report:European Online Retail: Five Trends To Watch In 2013

          European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

          European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

          • Downloads: 348
        • For Infrastructure & Operations Professionals

          Report:Case Study: PostNL Delivers On BYOD

          Network Investments And VDI Adoption Enable Deployment

          Talk about bring-your-own-device (BYOD) and most I&O professionals immediately think about access control for an onslaught of unauthorized devices, from laptops to smartphones to tablets. However,...

          • Downloads: 349
          • Rating:
        • For Infrastructure & Operations Professionals

          Report:Prepare I&O For The "Internet Of Things"

          Five Key Dynamics That Will Help You Capture The Opportunity For Your Organization

          "Internet of Things" (IoT) solutions that machine-to-machine (M2M) technologies like RFID tags, GPS systems, and ZigBee sensors enable are gaining momentum as multiple forces align to drive adoption...

          • Downloads: 278
          • Rating:
        • For eBusiness & Channel Strategy Professionals

          Report:The Global eCommerce Opportunity

          Landscape: The eCommerce Globalization Playbook

          Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

          • Downloads: 365
          • Rating:
        • For Enterprise Architecture Professionals

          Report:Focus On The Transformational Impact Of Business Architecture

          Business Impact: The Business Architecture Playbook

          This report outlines the business impact of Forrester's solution for enterprise architecture (EA) executives working on business architecture. This report is designed to help you align the strategic...

          • Downloads: 511
          • Rating:
        • For Infrastructure & Operations Professionals

          Report:China Tech Market Outlook: 2012 To 2013

          The Big Dragon's IT Spending Will Slow Down In 2012

          The European debt crisis has gradually begun to affect China, slowing economic growth in the country in the first half of 2012. To reflect this, we've revised our China tech market forecast and...

          • Downloads: 272
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        • For eBusiness & Channel Strategy Professionals

          Report:The State Of Retailing Online 2011: Merchandising, Headcount, And Global Strategies

          Benchmarks: The Retail eCommerce Playbook

          This is the second of two reports that detail the findings from "The State Of Retailing Online, 2011," a Shop.org research survey conducted by Forrester Research. Specific topics covered in this...

          • Downloads: 1755
          • Rating:
        • For Customer Experience Professionals

          Report:The Customer Experience Index, 2013

          Benchmarks: The Customer Experience Management Playbook

          How good is the customer experience at your company — as rated by your own recent customers? This report answers that question by providing benchmarks of the quality of customer experience for...

          • Downloads: 1316
          • Comments: 7
          • Rating:
         
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