Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Education

Benjamin has a degree in modern history from Trinity College, Oxford.

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  • Jean-Pierre Garbani
  • For Infrastructure & Operations Professionals

    Report:Avoid Tactical, Narrow Service Management And Automation Strategies

    Strategic Plan: The Service Management And Automation Playbook

    This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders to develop their service management and automation (SMA) strategic plan. This is important as the...

    • Downloads: 814
    • Rating:
  • For Infrastructure & Operations Professionals

    Blog:Consider The Cloud As A Solution, Not A Problem

    It’s rumored that the Ford Model T’s track dimension (the distance between the wheels of the same axle) could be traced from the Conestoga wagon to the Roman chariot by the ruts they...

    • For Infrastructure & Operations Professionals

      Report:Evaluating Innovative I&O Solutions: Converged Application Performance Management

      Nastel Uses Complex Event Processing To Manage Application Performance

      IT complexity is the major underlying theme of the years to come for infrastructure and operations. I&O teams have attempted to abstract this complexity with virtualization, cloud computing and SaaS,...

      • Downloads: 510
      • Rating:
    • For Infrastructure & Operations Professionals

      Charts & Figures:Business Services Complexity And IT Transformation

    • For Infrastructure & Operations Professionals

      Report:Develop Your Service Delivery Monitoring Strategy

      Service Management And Automation

      Service delivery monitoring is a critical enabler that IT infrastructure and operations (I&O) leaders must invest in to foster the transition from IT to business technology (BT). Why? As the IT...

      • Downloads: 430
    • For Infrastructure & Operations Professionals

      Report:Market Overview: Application Performance Management, Q4 2011

      A Pragmatic Approach To Service Quality

      In today's challenging economic times, business productivity takes precedence over many other considerations. To achieve a quality of service that's in line with this goal, IT infrastructure and...

      • Downloads: 1168
      • Rating:
    • For Vendor Strategy Professionals

      Blog:Of Social Computing And Filtering Through The Information Deluge

      While it may have taken humans thousands of years to progress from oral to written to audio and then to video communications, in the past five years, the Internet has accelerated at a breakneck pace...

      • For Infrastructure & Operations Professionals

        Report:IT Infrastructure And Operations: The Next Five Years

        The Cloud On IT's Horizon

        Interest in cloud technology and cloud economics abounds. While the technology delivers immediate reductions in capital costs, Forrester believes that cloud computing's greatest benefits will come...

        • Downloads: 3241
      • For Infrastructure & Operations Professionals

        Report:Case Study: City Index Becomes Agile With Release Automation

        Automate Release Management To Keep Up With Rapid Development

        This Forrester case study offers infrastructure and operations (I&O) leaders and teams an example of how to improve the effectiveness of their service management and automation (SMA) initiatives...

        • Downloads: 200
        • Rating:
      • For Infrastructure & Operations Professionals

        Client Inquiry:System Operations Post-Implementation Review

        What, if anything, should be reviewed, analyzed, and evaluated as part of the post-implementation review (PIR) for system operations? What operational items should be reviewed and analyzed as part of...

        • For Infrastructure & Operations Professionals

          Report:Turn Big Data Inward With IT Analytics

          The Future Of Service Monitoring And Management

          Your business is complex. Big data promises to manage this complexity to make better decisions. But the technology services that run your business are also complex. Many are too complex to manage...

          • Downloads: 749
          • Rating:
        • For Vendor Strategy Professionals

          Blog:Just-In-Time Capacity

          One of the great revolutions in manufacturing of the past decades is just-in-time inventory management. The basic idea is to provision only what is needed for a certain level of operation and to put...

          • For Vendor Strategy Professionals

            Blog:Lesson From History

            I am starting to see signs of important changes in technology and IT organizations. The increased complexity of IT and business services forces the industry down a new path. In this context, there...

            • For Infrastructure & Operations Professionals

              Report:Assessing Complexity In IT Operations

              Use Six Key Indicators To Start Measuring And Remediating I&O Complexity

              Complexity is a recurring theme for today's infrastructure and operations (I&O) executives. Complexity is currently cited as the root cause of all IT operations ills. I&O teams are desperately trying...

              • Downloads: 807
            • For Infrastructure & Operations Professionals

              Blog:Complex Event Processing And IT Automation

              Events are, and have been for quite some time, the fundamental elements of IT infrastructure real-time monitoring. Any status changed, threshold crossed in device usage, or step performed in a...

              • For Infrastructure & Operations Professionals

                Blog:The Cloud Technology Challenge

                Most, if not all, technology improvements need what is commonly referred to as “complementary inputs” to yield their full potential. For example, Gutenberg's invention of movable type...

                • For CIO Professionals

                  Report:Who's Who In IT Management Software 2.0

                  Mapping Top Vendors' Portfolios — And Future Perspectives

                  Within the next five years, IT organizations and their role in enterprises will evolve through major structural changes. If the present IT technology sustains its exponential growth rate, IT...

                  • Downloads: 732
                • For Infrastructure & Operations Professionals

                  Report:Assess Your Service Management And Automation Maturity

                  Assessment Framework: The Service Management And Automation Playbook

                  This report introduces Forrester's solution for IT infrastructure and operations (I&O) leaders to assess the maturity of their service management and automation (SMA) program. This is important,...

                  • Downloads: 460
                • For Infrastructure & Operations Professionals

                  Report:Transform Your I&O Organization Into An Innovation Machine

                  Innovation is seen as the major force behind productivity, competitiveness, and eventually, sustained business growth. IT has been one of the major contributors to business productivity and has shown...

                  • Downloads: 465
                  • Rating:
                • For Infrastructure & Operations Professionals

                  Blog:Service Oriented Organizations

                  A few days ago I read an interesting article about how organizations need to adapt to virtualization to take full advantage of it. If we consider that this is, in fact, the first step toward the...

                  • For Infrastructure & Operations Professionals

                    Blog:BSM Rediscovered

                    I have in the past lamented the evolution of BSM into more of an ITIL support solution than the pure IT management project that we embarked on seven years ago. In the early years of BSM, we all...

                    • For Infrastructure & Operations Professionals

                      Report:Trends: The Diversification Of End User Experience Monitoring

                      Expand End User Monitoring For A More Proactive I&O

                      Understanding the performance of a business service starts with monitoring at the end user level, a trend that software-as-a-service (SaaS) and other forms of cloud computing are reinforcing. But...

                      • Downloads: 710
                    • For Infrastructure & Operations Professionals

                      Blog:Standardize Interfaces, Not Technology

                      Infrastructure diversity is one important component of many IT infrastructures’ complexity. Even at a time when organizations are standardizing on x86 hardware, they often maintain separate...

                      • For Infrastructure & Operations Professionals

                        Tool:Differences In Complexity Management

                      • For Vendor Strategy Professionals

                        Blog:The Strategic Role Of IT Management Software

                        Among critical industrial processes, IT is probably the only one where control and management come as an afterthought. Blame it on product vendors or on immature clients, but it seems that IT...

                        • For Infrastructure & Operations Professionals

                          Blog:If You Don’t Manage Everything, You Don’t Manage Anything

                          I’m always surprised to see that the Citroen 2CV (CV: Cheval Vapeur, hence the name Deux Chevaux) has such a strong following, even in the United States. Granted, this car was the epitome of...

                           
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