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Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Education

Benjamin has a degree in modern history from Trinity College, Oxford.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Cross Channel Strategies, Customer Advocacy, Customer Experience Management, Email Customer Service, In-Store Technologies, Mobile Channel for Consumers, Mobile Web, Multichannel Customer Experience, Phone Self-Service, Social CRM

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17 results in Everything

  • Noel Yuhanna
  • Packaged Applications

  • For Application Development & Delivery Professionals

    Report:NoSQL Offers New Options To Application Developers

    Overcoming RDBMS Limitations Enables New Application Patterns

    Noel YuhannaSeptember 07, 2011

    Business growth and speed are driving new application and data requirements that demand different approaches to data management. Although relational databases are great for most business...

    • Downloads: 640

  • For Application Development & Delivery Professionals

    Report:Simpler Database Migrations Have Arrived!

    IBM, ANTs Software, And EnterpriseDB Offer Innovative New Options

    Noel YuhannaFebruary 09, 2011

    Database migrations have always been complex, time-consuming, and costly due to proprietary data structures and data types, SQL extensions, and procedural languages. It can take up to several months...

    • Downloads: 281

  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Cloud Databases, Q4 2012

    Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market

    Noel YuhannaNovember 08, 2012

    Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

    • Downloads: 661
    • Rating:

  • For Application Development & Delivery Professionals

    Charts & Figures:Data Archiving Offers Many Use Cases

    Noel YuhannaFebruary 23, 2011

  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Data Virtualization, Q1 2012

    Informatica, IBM, Composite Software, And Denodo Technologies Lead, With SAP, Microsoft, Oracle, Stone Bond, And Red Hat Close Behind

    Noel Yuhanna, Mike GilpinJanuary 05, 2012

    In Forrester's 53-criteria evaluation of data virtualization — also known as information-as-a-service (IaaS) — vendors, we found that Informatica, IBM, Composite Software, and Denodo...

    • Downloads: 1652

  • For Application Development & Delivery Professionals

    Report:The Future Of Customer Data Management

    Vision: The Customer Data Management Playbook

    Noel Yuhanna, Mike GualtieriMarch 06, 2013

    Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

    • Downloads: 676
    • Rating:

  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise ETL, Q1 2012

    Informatica, IBM, Oracle, SAP, SAS, Ab Initio, And Talend Lead, With Pervasive, Microsoft, And iWay Close Behind

    Noel YuhannaFebruary 27, 2012

    In Forrester's 60-criteria evaluation of enterprise extract, transform, and load (ETL) vendors, we found that Informatica, IBM, Oracle, and SAP maintain leadership positions thanks to their ability...

    • Downloads: 1624
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Database Tools Fill Gaps In Vendors' Bundled Tools

    DBAs Gain Advanced Yet Usable Features For Heterogeneous DBMS

    Noel YuhannaAugust 12, 2010

    Vendors continue adding new and improved database administration features to their database management systems (DBMS) to automate more functions, yet enterprises with large and complex environments...

    • Downloads: 445

  • For Application Development & Delivery Professionals

    Report:Your Enterprise Data Archiving Strategy

    Data Archiving Is A Flexible Technology That Delivers Many Use Cases

    Noel YuhannaFebruary 23, 2011

    With growing data volume, increasing data security breaches, and complex application-performance issues, most enterprises today face significant data management challenges. Keeping inactive data...

    • Downloads: 1200
    • Rating:

  • For Application Development & Delivery Professionals

    Tool:Forrester Wave™: Enterprise Cloud Databases, Q4 '12

    Noel YuhannaNovember 08, 2012

  • For Application Development & Delivery Professionals

    Tool:Forrester Wave™: Database Auditing And Real-Time Protection, Q2 '11

    Noel YuhannaMay 06, 2011

  • For Application Development & Delivery Professionals

    Report:Case Study: EMC Tames Oracle ERP Data Growth

    Informatica Helps Archive Data To Improve Performance And Lower Cost

    Noel YuhannaMay 05, 2011

    Like most large organizations, EMC struggles with the performance and manageability of mission-critical applications because of increased data volume and user numbers. In the past, EMC added more...

    • Downloads: 234

  • For Application Development & Delivery Professionals

    Report:Market Overview: Database Security, 2011

    Database Security Solutions Mature While The Market Consolidates

    Noel YuhannaSeptember 19, 2011

    Enterprise databases continue to experience growing attacks despite enhanced security processes and increasing database security approaches. Security gaps in solutions persist in intelligent...

    • Downloads: 802

  • For Application Development & Delivery Professionals

    Report:Case Study: HealthNow Implements A Data Services Layer Using Informatica 9 Platform

    Noel YuhannaNovember 01, 2010

    Today, most organizations face growing data integration challenges due to increased data volume, complex data types, and an increased business need for real-time data. Information-as-a-service (IaaS)...

    • Downloads: 335

  • For Application Development & Delivery Professionals

    Tool:Data Volume Growth Remains A Major Concern For Most

    Noel YuhannaFebruary 23, 2011

  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Database Auditing And Real-Time Protection, Q2 2011

    IBM, Imperva, And Sentrigo Lead, With Application Security, Oracle, And Fortinet Close Behind

    Noel YuhannaMay 06, 2011

    In Forrester's 147-criteria evaluation of database auditing and real-time protection vendors, we found that the market is rife with mature products. IBM, Imperva, and Sentrigo lead the pack because...

    • Downloads: 771

  • For Application Development & Delivery Professionals

    Report:SQL Azure Raises The Bar On Cloud Databases

    Ease Of Use, Integration, Reliability, And Low Cost Make It A Compelling Solution

    Noel YuhannaNovember 02, 2010

    Over the past six months, Forrester interviewed 26 companies using Microsoft SQL Azure to find out about their implementations. Most customers stated that SQL Azure delivers a reliable cloud database...

    • Downloads: 511

  • For Application Development & Delivery Professionals

    Report:Seven Top Integration Trends For 2011 To 2012

    The Need For Speed, Services, And SaaS Is Shaping The Integration Future

    Ken Vollmer, Noel YuhannaApril 08, 2011

    Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends....

    • Downloads: 1747
    • Rating:
 
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