Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

Refine your results

Date Range

Methodology

Topics

Region

Vendor

9 results in Everything

  • Noel Yuhanna
  • Packaged Solutions
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Data Virtualization, Q1 2012

    Informatica, IBM, Composite Software, And Denodo Technologies Lead, With SAP, Microsoft, Oracle, Stone Bond, And Red Hat Close Behind

    In Forrester's 53-criteria evaluation of data virtualization — also known as information-as-a-service (IaaS) — vendors, we found that Informatica, IBM, Composite Software, and Denodo...

    • Downloads: 1979
  • For Application Development & Delivery Professionals

    Report:Market Overview: Database Security, 2011

    Database Security Solutions Mature While The Market Consolidates

    Enterprise databases continue to experience growing attacks despite enhanced security processes and increasing database security approaches. Security gaps in solutions persist in intelligent...

    • Downloads: 897
  • For Application Development & Delivery Professionals

    Charts & Figures:Evaluated Vendors: Product Information And Selection Criteria

  • For Application Development & Delivery Professionals

    Report:The Future Of Customer Data Management

    Live Or Die By Your Customer Data Management Strategy

    Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

    • Downloads: 1551
  • For Application Development & Delivery Professionals

    Charts & Figures:Forrester Wave™: Enterprise Cloud Databases, Q4 '12

    Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market

  • For Application Development & Delivery Professionals

    Report:NoSQL Offers New Options To Application Developers

    Overcoming RDBMS Limitations Enables New Application Patterns

    Business growth and speed are driving new application and data requirements that demand different approaches to data management. Although relational databases are great for most business...

    • Downloads: 758
  • For Application Development & Delivery Professionals

    Report:Customer Data Should Be The Lifeblood Of Your Enterprise

    Some say that data is the new oil — but we think that comparing data to oil is too limiting. Data is the new sun: it's limitless and touches everything firms do. Customer data is the most...

    • Downloads: 722
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Cloud Databases, Q4 2012

    Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market

    Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

    • Downloads: 977
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise ETL, Q1 2012

    Informatica, IBM, Oracle, SAP, SAS, Ab Initio, And Talend Lead, With Pervasive, Microsoft, And iWay Close Behind

    In Forrester's 60-criteria evaluation of enterprise extract, transform, and load (ETL) vendors, we found that Informatica, IBM, Oracle, and SAP maintain leadership positions thanks to their ability...

    • Downloads: 2007