Forrester

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Driving Consumers To Purchase

eBusiness Professionals Should Employ These Tactics To Engage Consumers

2D bar codes have gone from an obscure topic in technology circles to a hot topic in print media and retail circles as a way to connect customers to their offerings through a mobile interface. But...

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For eBusiness & Channel Strategy Professionals

Blog:The Evolving Behavior Of Smartphone Owners

"A phone is a phone. A  phone stays at home. A phone doesn't go with me in the car or out on the town." Not quite the skill set of Dr. Seuss, but this is a direct quote from my 78-year-old...

For eBusiness & Channel Strategy Professionals

Blog:2013's Must Read On Mobile Application Development

How many of you are still outsourcing your mobile application development because your internal technology "just doesn't get it"? I interviewed 25 eBusiness professionals in 2012 about their...

For eBusiness & Channel Strategy Professionals

Blog:Google Glass -- What eBusiness Professionals Need To Know -- This Early

Google Glass owners were in the minority last week at Google I/O 2013, but I still felt left out not having a pair. I was one of the “have-nots” this past week. It’s still very...

For eBusiness & Channel Strategy Professionals

Client Inquiry:How QR Code Needs Differ Between Customers

After reading Forrester's September 21, 2010,"2D Bar Codes: Learn Why There's No Urgency" report we would like to discuss the following issues: 1) Are there other manufacturers who have been...

For eBusiness & Channel Strategy Professionals

Report:Mobile Maturity Equates To Mobile Competency

Assessment: The Mobile eBusiness Playbook

eBusiness professionals began in earnest to develop mobile services with the launch of the Apple App Store in 2008. They now have four-plus years of experience under their belts. Initially they...

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For eBusiness & Channel Strategy Professionals

Blog:2D Bar Codes: Where Are We Today?

Microsoft Tag had a big announcement this week. It announced: March had the greatest number of Tag scans since Tag launched in January 2009, with more than 50 percent more scans than any other...

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Emerging Role In Sales

An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

• Downloads: 232

For eBusiness & Channel Strategy Professionals

Report:Why eBusiness Pros Need A Five-Year Plan

Mobile Services And Technology Development Approaches Must Consider Future Needs

Press and vendors hype the Web, evolving technologies such as HTML5, middleware platforms, and tactics like responsive design as the answer to mobile fragmentation and the associated costs of...

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For eBusiness & Channel Strategy Professionals

Blog:Mobile Context Moves To Forefront On Android (From Google I/O)

Mobile services must be contextual. Screens are small. Interfaces are limited. Consumers are task-oriented. “I want to pay a bill” or “I need to make this shopping list before my...

For eBusiness & Channel Strategy Professionals

Blog:The Future Of Mobile Is Context

Delivering highly contextual mobile services is an expectation. Mobile phones are personal devices. Consumers expect personal and relevant experiences.  What is context? Forrester defines...

For eBusiness & Channel Strategy Professionals

Blog:Walmart Takes Contextual, Pragmatic Approach To Mobile

Walmart's Global Head of Mobile, Gibu Thomas, just got off stage here at CTIA in Las Vegas. He offered an overview of Walmart's approach to mobile which, based on our research, is dead on....

For eBusiness & Channel Strategy Professionals

Blog:Join Our Global Mobile Survey And Get Free Aggregated Results

A year ago, Forrester fielded our Q3 2010 Global Mobile Online Survey. We interviewed more than 200 executives in charge of their companies’ mobile strategies around the globe (40% in the US,...

For eBusiness & Channel Strategy Professionals

Blog:Mobile Internet - How It Has Grown

AdMob just released its May 2010 Metrics report. One of the significant shifts in consumer mobile behavior identifed by Forrester in the past two years has been the increase in use of the...

For eBusiness & Channel Strategy Professionals

Blog:2012 Mobile Trends: What’s On Your Strategic Roadmap?

Let’s take a step back, first. You started as the “mobile person” two to three years ago. You siphoned a hundred thousand dollars or so from the eBusiness team budget and got a...

For eBusiness & Channel Strategy Professionals

Blog:How Do I Get My Customers To Download My Mobile Application? -- ESPN Case Study

I get this question a lot from clients, and I saw a good example today so . . . I thought I'd share. How should we promote our services? Should we use TV? Online? Banner ads on cell...

For Marketing Leadership Professionals

Tool:The Mobile Velocity Scorecard

For eBusiness & Channel Strategy Professionals

Blog:The Future Of Mobile Is Context

Why do you use the remote to change the channel on your TV? An airplane to fly across the country? A microwave to heat up food? Why -- because it is convenient. Consumers will adopt and use...

For eBusiness & Channel Strategy Professionals

Blog:Mobile Internet Usage Is Growing At A Phenom Pace ... Why?

Apps dominate the mobile conversation these days for a lot of well-demonstrated reasons, but with much less fanfare, the mobile Internet — especially the frequency of its users — has...

For eBusiness & Channel Strategy Professionals

Report:Topic Overview: Mobile Strategy Starter Kit

Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are...

• Downloads: 1251

For eBusiness & Channel Strategy Professionals

Blog:Shopkick - New Mobile Service To Drive Legitimate Foot Traffic

I attended the unveiling of shopkick's new location-based technology at the Best Buy around the corner from my office today. Here are the highlights: Downloadable application for the iPhone at...

For eBusiness & Channel Strategy Professionals

Report:Getting Mobile Right With Mobility POST

A Methodical Approach To Building Your Mobile Phone, Tablet, And Wearables Strategies

Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their customer...

• Downloads: 9

For CMO Professionals

Tool:The Mobile Velocity Scorecard

For eBusiness & Channel Strategy Professionals

Report:Mobile Technographics®: US Online Shoppers

Choosing The Right Approach For Your Target Consumers

Consumers' spending on products and services via mobile devices, as well as their increasing reliance on them for product research, is intensifying the mobile imperative for retailers. Forrester...

• Downloads: 1350

For Application Development & Delivery Professionals

Report:The Future Of Mobile Application Development

Vision: The Mobile App Development Playbook

With more than 1 billion smartphones worldwide, and tablets numbering in the hundreds of millions, the scope of the mobile revolution rivals that of the move from monolithic systems to client/server...

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