Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

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    • For eBusiness & Channel Strategy Professionals

      Blog:Will Travel For Turkey

      For the first time in more than five years, fewer Americans will be traveling this holiday - 41 million, down 600,000 from last Thanksgiving, according to the Automobile Association of America. ...

      • For eBusiness & Channel Strategy Professionals

        Blog:Don't be distracted by headline-grabbing stats

        Over the last week or so, a number of firms have published scary headlines and stats like, "Retail E-Commerce Growth Drops Sharply". We agree that it is a tough market all around and that the 12%...

        • For Marketing Leadership Professionals

          Report:Customer Life-Cycle Industry Overview: Automobiles

          A Consumer Technographics® Report

          When Mad Men's silver-tongued creative director Don Draper declared that "happiness is the smell of a new car," he suggested that buying a car means more than just having the ability to get from one...

          • Downloads: 72
        • For CMO Professionals

          Charts & Figures:The Marketing Flywheel: Allocation Of B2B Marketing Expenditures

        • For eBusiness & Channel Strategy Professionals

          Blog:Cheap + travel. Search.

          In a report we published last month called "Traveler Behavior in a Slowing Economy", we discussed how the current economic environment is forcing travelers to reduce their travel frequency and...

          • For Sourcing & Vendor Management Professionals

            Blog:Negotiating with Microsoft in June; do you take it to the wire or settle early?

            June is a such great month – the days are getting warmer, Wimbledon merges tennis with strawberries and cream, the kids are all pleasantly subdued while revising and sitting exams, the football...

            • For CMO Professionals

              Charts & Figures:The Marketing Flywheel: Allocation Of B2B Marketing Expenditures

            • For Application Development & Delivery Professionals

              Blog:The Vasa Effect

              A few days ago, I “rediscovered” a brochure from a museum in Stockholm. It reminded me of an early 17th century warship: The Vasa. She was the most powerful warship of her time —...

              • For eBusiness & Channel Strategy Professionals

                Blog:Kayak arms travelers with information to avoid pain points

                Kayak has launched information tools to provide travelers with details on some of the greatest pain points in travel: Airline fees are extensive, vary between carriers, and change frequently. In...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Buy Now Pay Later Promos

                  This weekend, Saks Fifth Avenue ran a full page ad in the NYTimes promoting "The Gift of Time. Enjoy no interest and no payments for 12 months on item purchases of $2,000 or more." I'm not surprised....

                  • For Enterprise Architecture Professionals

                    Report:ERP Applications 2008: The Battle Goes Vertical

                    ERP Vendors Refocus On Industry And Midmarket Strategies

                    The enterprise resource planning (ERP) market continues to mature at the upper end as the two titans — Oracle and SAP — look to extend their footprints in multinational enterprises....

                    • Downloads: 2327
                  • For Customer Insights Professionals

                    Blog:What Does Acxiom's $310M LiveRamp Bid Mean For Marketers?

                    On May 14, Acxiom announced its intention to acquire LiveRamp, a "data onboarding service," to the tune of $310 million in cash. Several Forrester analysts (Fatemeh Khatibloo, Susan...

                    • For CMO Professionals

                      Charts & Figures:B2B Marketers Increase Spending On Community Marketing And Lead Nurturing

                    • For Application Development & Delivery Professionals

                      Blog:Software AG buys Data Foundations: Business Acumen Meets Data Competency

                      Co-authored with Forrester's Rob Karel. On September 18, 2010, Software AG (SAG) — best known for its business process management, B2B, and SOA-based integration solutions —...

                      • For Marketing Leadership Professionals

                        Blog:HP TouchPad: A Necessary Risk, Uncertain Reward For HP's WebOS Strategy

                        Today HP launches the HP TouchPad, the first tablet based on HP's new operating system, webOS, which it acquired along with Palm exactly one year ago. HP's $1.2B initial investment in...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Southwest: I'm ready for my close-up Mr. Kelly

                          In a report I wrote earlier this year called "Travel Blogs: Aligning Marketing Objectives with Blog Strategy", I talked about the potential of corporate blogs as a branding opportunity and the...

                          • For Application Development & Delivery Professionals

                            Report:How And Why Customers Choose Public Cloud Platforms

                            Fast Delivery Is Just The Beginning

                            All of the application development and delivery (AD&D) leaders that we interviewed for "The Forrester WaveTM: Enterprise Public Cloud Platforms, Q2 2013" told us that they made the move to public...

                            • Downloads: 417
                          • For eBusiness & Channel Strategy Professionals

                            Blog:Dismal Retail News

                            Following the same path we have been on for the last many months, Wal-Mart showed strength almost singularly in the offline retail panoply. The overall results reported yesterday and today show the...

                            • For CIO Professionals

                              Report:Applying Lean Thinking To IT

                              CIOs Must Change IT's Workaround Culture To Stimulate Innovation

                              Lean thinking is a powerful methodology that can help IT maximize the real value from technology spending. Lean is both a process improvement tool and a means to transition an IT culture from one of...

                              • Downloads: 1946
                            • Webinar:Master Data Management Market Sizing Forecast

                              To register please contact Client Care at 617/613-5730 or 1-866-Forrester. Online registration for this teleconference is now closed.DescriptionAn overview of how Forrester is defining and scoping...

                              • Downloads: 95
                            • For eBusiness & Channel Strategy Professionals

                              Blog:Drive Digital Transformation Through Strategic Partnerships

                              I’m house hunting.   It’s a very enlightening way of seeing digital disruption in action. When my wife and I bought our current house over a decade ago, we found it on a property...

                              • For CMO Professionals

                                Charts & Figures:Services Firms Leading The Charge With Lead Nurturing

                              • For Chief Marketing Officer Professionals

                                Blog:Why Slashing The Price Of Hulu Plus Is The Right Thing To Do

                                If Hulu were a dramatic figure, it would occupy a classic character role: the ingenue. The fair and unassuming ingenue naively enters a perilous circumstance with the best of...

                                • For Sales Enablement Professionals

                                  Blog:Many Tech Marketers Continue To Doubt The Social Media Phenomenon

                                    I’ve had a difficult year, business-wise (this is Peter O'Neill). Oh, I have certainly been busy and travelled a lot — I‘m not complaining about that. But I have found...

                                  • For CIO Professionals

                                    Report:CIOs Should Build IT/Academia Partnerships

                                    Missed Opportunities In How IT Engages With Colleges And Universities

                                    While IT leaders have expanded their recruiting efforts to target IT, business, and IT/business degree programs alike due to their widening skill needs, they remain absent or minimally involved with...

                                    • Downloads: 134
                                  • For eBusiness & Channel Strategy Professionals

                                    Charts & Figures:Forecast: European Cross-Channel Retail Sales, 2013 To 2018

                                    Tracking The Growing Influence Of The Web On European Retail Brick-And-Mortar Sales