Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Benjamin has a degree in modern history from Trinity College, Oxford.

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9 results in Reports

  • Mike Gualtieri
  • Application Development
  • For Application Development & Delivery Professionals

    Report:CIO Perspectives On App Dev: We Need New Approaches To Deliver Applications Faster

    Many CIOs are on the hot seat to innovate by delivering increasingly critical applications more quickly. To keep up with the accelerated pace of business, CIOs and application development and...

    • Downloads: 704
  • For Application Development & Delivery Professionals

    Report:The Standalone Business Rules Platform Market Segment Should Be Growing Faster

    Market Overview: Business Rules Platforms In 2013

    The market for business rules technologies is healthy, but the standalone platform segment is growing more slowly than it should. Most enterprises should use standalone business rules platforms to...

    • Downloads: 391
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Embrace App Internet Architecture To Win In The Next Era Of Computing

    The Multidevice World Demands A New Application Architecture

    The rapid growth of smartphones and tablets is fueling a dramatic shift in the way people use software — a shift away from PC and web apps and toward smart-device apps. These new apps deliver...

    • Downloads: 1005
  • For Application Development & Delivery Professionals

    Report:Design Mobile Apps From The Outside In

    Policy And Procedures: The Mobile App Development Playbook

    This report outlines best practices in mobile app design that application development & delivery professionals can use to design great mobile apps. Customer expectations for mobile apps have never...

    • Downloads: 3304
  • For Application Development & Delivery Professionals

    Report:Digital Experience Strategy: Follow These Three Mega Rules To Beat The Competition In 2012

    Application Development Professionals Must Become Experience Creators

    Ultimately, customers don't judge you based on how well you gather business requirements, choose development technologies, manage projects, or march through the development process — they judge...

    • Downloads: 935
  • For Application Development & Delivery Professionals

    Report:Cloud Computing Brings Demand For Elastic Application Platforms

    EAPs Ease Delivery Of Elastic Apps, Smoothing A Path To Cloud's Benefits

    Promises that cloud computing can save money and reduce time-to-market by automatically scaling applications (either up or down) oversimplify what it takes to develop application architectures to...

    • Downloads: 1236
  • For Application Development & Delivery Professionals

    Report:The Future Of Business Rules Platforms

    Customers Are Moving To Event And Decision Management

    Business rules platforms are a mature technology for automating decision and policy logic and for managing fast changes to that logic to keep up with business changes. Now customers are seeking more:...

    • Downloads: 868
  • For Application Development & Delivery Professionals

    Report:Augment DevOps With NoOps

    DevOps Is Good, But Cloud Computing Will Usher In NoOps

    Development + operations = DevOps. DevOps denotes better communication and collaboration between application development professionals and infrastructure and operations (I&O) professionals. DevOps...

    • Downloads: 672
  • For Application Development & Delivery Professionals

    Report:Market Overview: Business Rules Platforms 2011

    Which Are The Safe And Best Choices Now

    After two years of vendor consolidation, which are the best business rules platforms for application development and delivery professionals to consider? In our judgment, based on growth rates, market...

    • Downloads: 1214