Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Education

Benjamin has a degree in modern history from Trinity College, Oxford.

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10 results in Reports

  • Rick Holland
  • For Security & Risk Professionals

    Report:Job Description: Security Architect

    Organization: The Security Architecture And Operations Playbook

    This report outlines the organizational implications of Forrester's solution for security and risk (S&R) executives working to rethink their security architecture and improve the effectiveness of...

    • Downloads: 497
  • For Security & Risk Professionals

    Report:Defend Your Data From Mutating Threats With A Zero Trust Network

    Executive Overview: The Security Architecture And Operations Playbook

    We've all heard about the "evolving threat landscape." In biology, evolution is a process that takes millions of years to occur as a result of small changes in successive generations. Mutations, on...

    • Downloads: 304
  • For Security & Risk Professionals

    Report:The Forrester Wave™: Email Content Security, Q4 2012

    The Nine Providers That Matter Most And How They Stack Up

    In Forrester's 47-criteria evaluation of email content security vendors, we identified the nine most significant vendors in the category and researched, analyzed, and scored them: Barracuda Networks,...

    • Downloads: 475
    • Comments: 3
    • Rating:
  • For Security & Risk Professionals

    Report:The CISO's Guide To Virtualization Security

    Get Off The Bench And Look Into Your Virtual Environment

    In today's data centers, IT often virtualizes new applications and workloads by default. Virtualization is the norm; deploying a physical server is the exception. The technology is mature and...

    • Downloads: 863
    • Rating:
  • For Security & Risk Professionals

    Report:The Content Security Forecast Calls For Clouds

    The Benefits Of The SaaS Model Outweigh The Challenges

    As the market for software-as-a-service (SaaS) content security continues to mature, security and risk professionals want to know if it's time for their organization to make the transition to the...

    • Downloads: 649
    • Rating:
  • For Security & Risk Professionals

    Report:Five Steps To Build An Effective Threat Intelligence Capability

    Tools And Technology: The Security Architecture And Operations Playbook

    Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

    • Downloads: 492
    • Comments: 2
    • Rating:
  • For Security & Risk Professionals

    Report:Top 15 Trends S&R Pros Should Watch: Q2 2013

    From frantic security operations problems to the changing threat landscape, CISOs, senior security leaders, and other IT risk management leaders consistently have trouble keeping up with key trends...

    • Downloads: 317
    • Rating:
  • For Security & Risk Professionals

    Report:Content Security: 2012 Budget And Planning Guide

    A Review Of Budgets, Spending Intentions, Technology Adoption, And Key Trends

    To help Forrester clients with their content security strategy for 2011, Forrester predicted three significant trends. So how'd we do? We got two correct and one half right. As expected, content...

    • Downloads: 509
  • For Security & Risk Professionals

    Report:Seven Habits Of Highly Effective Incident Response Teams

    Assessment: The Security Architecture And Operations Playbook

    Given the continued metastasizing of the threat landscape, it comes as no surprise that enterprises should possess mature incident response capabilities that are built on staff, augmented by...

    • Downloads: 222
    • Rating:
  • For Security & Risk Professionals

    Report:Planning For Failure

    An Effective Incident Management Program Is Essential To Help You Stay In Business

    It's not a question of if — but when — your organization will experience a serious security breach. Cybercriminals are using more sophisticated and targeted attacks to steal everything...

    • Downloads: 674
 
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