Forrester

Bert serves CMOs. He is a leading expert on digital, mobile, and social media marketing; eCommerce; marketing technology platforms; and website and eCommerce platforms in government and the consumer and technology industries. He also addresses broader issues including marketing innovation, talent acquisition, integration of digital marketing expertise into the overall marketing organization, marketing and sales integration, and multibrand marketing.

Bert is an accomplished marketing executive with extensive experience in leading digital, social media, and mobile marketing efforts for both Fortune 500 and public-sector organizations. Over the past 25 years, Bert has led high-performing marketing and technology teams in the consumer products, business products, government, software, technology, and power-generation industries. Before joining Forrester, Bert served as vice president of digital marketing and eCommerce for Newell Rubbermaid. He has held senior marketing and technology leadership positions at the US Department of the Treasury, Internal Revenue Service, Trend Micro, Intel, Dell, and Southern California Edison. His career has touched every aspect of digital marketing management, marketing platform implementation, and eCommerce. Specific areas of expertise include strategic planning, brand management, product management, marketing automation, content marketing, digital marketing strategies, and website and eCommerce platforms.

Bert received his B.A. in history from Pomona College and his MBA from the University of Michigan, Ross School of Business.