For Application Development & Delivery Professionals

Best Practices: Digital Asset Management

    Why Read This Report

    In a world with increasing numbers of rich media assets and a diverse set of distribution channels, content and collaboration (C&C) pros are taking a closer look at rich media management options. Despite this increased interest, digital asset management (DAM) initiatives remain nascent at best. To better help C&C pros create mature and successful DAM strategies, Forrester compiled a list of best practices from numerous in-depth interviews and client inquiries. These include: aligning existing and projected needs with the DAM solution; establishing a governance strategy; and creating comprehensive rich-media-specific metadata models to enhance the end user experience.
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    TABLE OF CONTENTS

    • Rich Media Management Needs Are Growing, But Strategies Remain Nascent
    • Take Standard ECM Best Practices And Give Them A Rich-Media-Specific Twist
    • Best Practice No. 1: Develop A Taste For The Different Flavors Of DAM
    • Best Practice No. 2: Apply Rich-Media-Specific Governance
    • Best Practice No. 3: Make Rich Media Metadata Management A Religion
    • Forrester's DAM Next Practices
    • Supplemental Material
    • Related Research Documents