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This is the Processes report in The Digital Media Buying Playbook.

For Marketing Leadership Professionals

Best Practices For Display Marketing

October 25, 2012

By Joanna O'Connell with Emily Riley, Elizabeth Komar

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Why Read This Report

As more and more interactive marketers buy digital media programmatically, the technologies and processes they use are rapidly maturing. Whether you're a digital media buying skeptic working to build a solid approach to digital buying or a conductor who embraces a data-driven, audience-centric, multichannel model, this topic overview, part of the digital media buying playbook, will provide you with a collection of digital media buying best practices and reports to help you move from plan to action.
Tags: Integrated Marketing (Cross-Channel), Interactive Marketing Strategy and Process, Marketing & Strategy, Marketing Ethics, Marketing Measurement, Marketing Organization & Culture, Media Buying, Media Mix
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TABLE OF CONTENTS

  • Take Advantage Of The Display Opportunity
  • 1. Become An Audience-Centric Marketer
  • 2. Embrace Real-Time Programmatic Buying
  • 3. Integrate And Align Channels
  • 4. Use Channel-Agnostic Measurement
  • 5. Defuse Digital Marketing Privacy Concerns
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