For Application Development & Delivery Professionals

Best Practices: Multichannel Strategies In Financial Services

Be Strategic, Be Tactical, And Be Fast — The Multichannel Organization Revisited

    Why Read This Report

    Application development and delivery teams tasked with delivering rich and broad multichannel solutions are painfully aware that they will always be forced to set a course that balances rapid delivery of solutions for one or more business units with design of more strategic, more enterprisewide, more mature cross-channel solutions. Forrester talked with a group of multichannel executives and managers in banks and identified a number of best practices application delivery leaders can apply to ease navigation through these turbulent waters. These best practices are also relevant to many other large enterprises in different industries.
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    TABLE OF CONTENTS

    • Agile Commerce Makes Broad Multichannel Solutions More Desirable Than Ever
    • Successful FS Firms Build Broad And Rich Multichannel Solutions Step By Step
    • Best Practice No. 1: Prepare Strategically — Build A Multichannel Framework
    • Best Practice No. 2: Work Tactically — Focus On A Channel Project
    • Best Practice No. 3: Move Fast — Avoid Channel Islands
    • Forrester's Multichannel Strategy Next Practices
    • Case Studies
    • Related Research Documents

    TOOLS & TEMPLATES

    • Best Practice Assessments:

      Multichannel Strategy Best And Next Practices