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As more and more customers are using social media to interact — or worse yet to trash a brand because of poor customer service interactions — customer service professionals need to understand how best to lead and deploy social media for their department as well as their firm.
In building the ROI model for customer service social media, Forrester talked with 20 companies that have deployed social media and the result was five best practices. While there are many things to consider, these best practices will provide a framework to begin engaging customers in social media to provide an ROI and transform the customer experience.
Agenda:
Forrester's interviews with savvy executives found that smart companies use five emerging best practices:
Vendors mentioned: GetSatisfaction, Helpstream, Jive, Lithium, SAP, SFDC, Uservoice
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In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on? Top customer service
Given the current poor economic climate, customer service professionals need to back up their requests for funding with compelling business justifications. Your initiative will be stacked up against many others competing for the same resources and money.
This webinar shows attendees how to optimize Forrester’s research and resources when evaluating and selecting a value stream management (VSM) platform.Key takeaways:Explore a list of the key players in the VSM market.Learn how to maximize Forrester’s research and resources, particularly the recent VSM Wave, to identify the right VSM platform for your organization.Vendors: Atlassian, Broadcom, CloudBees, ConnectALL, Digital.ai, GitLab, Harness, HCLSoftware/IBM, Jellyfish, Micro Focus, Planview, Plutora, ServiceNow, ZenhubTarget audience level: all levels
In 2022, Web3 frequently dominated the headlines for all the wrong reasons. Leaving aside the travails of centrally controlled entities, hardly a day went by without some form of exploit that resulted in (sometimes considerable) funds being exfiltrated from protocols and services running on public blockchains. Fundamental Web3 design and governance issues also had unwanted side effects. This matters, even if Web3 or decentralized finance (DeFi) as such aren't on your agenda for 2023: Any enterprise engaged in, or planning, NFT-related activities may end up suffering the consequences of basic security deficiencies.Key takeaways:Hear about the most serious security breaches of 2022 and what caused them.Learn what you can do to prevent such incidents, or at least mitigate the consequences.Understand why Web3 won’t succeed unless there's a step change in how process designers and developers approach security. Target audience level: beginner and intermediate
So, your enterprise wants to become data-driven. You can implement the best data platforms, hire great people, and use the most sophisticated analysis techniques, but it’s all for naught if faulty analysis and human cognitive biases get in the way. The result? Poor business insights and data-driven decisions. Join this webinar to learn about seven data analysis failures to avoid. How many of these seven do you and/or your organization succumb to?Key takeaways: How human cognitive biases can lead to poor data analysis Seven data analysis failures to avoid (or exploit) Target level audience: beginner and intermediate
