Forrester

DESCRIPTION

CIOs have struggled with business alignment for as long as we've had computers. Today's CIOs must move beyond alignment to survive in their role and help their organizations succeed.

This webinar is the second in a two-part series on moving beyond alignment. To move beyond alignment, CIOs must understand the levers of IT value perception and learn to manage these as part of IT strategy. In this webinar, vice president and principal analyst — and former CIO — Nigel Fenwick will show how to apply the seven secrets of service design to manage the perception of IT value.

As a result of this seminar, you'll understand how the seven P's of services marketing connect to communicating IT value.

Agenda:

• Understanding The Concept Of Value
• Key Value Metrics
• Engineering Value With The Seven P's