Forrester

Measured in terms of volume, velocity, and variety, big data represents a major disruption in the business intelligence and data management landscape, upending fundamental notions about governance and IT delivery. With traditional solutions becoming too expensive to scale or adapt to rapidly evolving conditions, companies are scrambling to find affordable technologies that will help them store, process, and query all of their data. Innovative solutions will enable companies to extract maximum value from big data and create differentiated, more personal customer experiences.