Forrester Research : Analyst

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Bill Doyle

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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Blog: eBusiness & Channel Strategy Blog

Bill serves eBusiness & Channel Strategy Professionals. He specializes in the attitudes and behaviors of mass-affluent and affluent investors; online investing; brokerages, mutual funds, and insurers; financial advisors; financial firms' websites; and customer loyalty. He has helped brokerages, asset managers, and insurers design their websites and understand their market opportunities. His recent reports include "Segmenting Today's Investors."

During his 12 years at Forrester, Bill has led the company's coverage of the financial services industry. He has led research on other industries as well, including media and online advertising. Bill is the author of several Forrester Big Idea documents, including "Customer Advocacy: The Secret To Loyal Financial Services Customers."

Previous Work Experience

Before joining Forrester, Bill spent 14 years designing, building, and running online services for business and consumer users. As a producer-in-chief for the AT&T Business Network, Bill led the design and implementation of one of AT&T's first web-based products. He also led the development and launch of Ziff-Davis Interactive's services for Prodigy.

Before Ziff-Davis, Bill was a vice president and creative director of new product development at Citibank, where he led the development of the user interface and applications for the first full-screen consumer telephone. He also managed relationship marketing for Citibank's PC banking service. Prior to Citibank, Bill helped build and then run Huttonline, the first-ever online service from a full-service brokerage. He was also a researcher and writer at Newsweek.

Bill has been widely quoted in publications including BusinessWeek, The New York Times, USA Today, and The Wall Street Journal. He is a much sought-after speaker and moderator at conferences. As host of Forrester's Financial Services Forum for 10 years, Bill has conducted on-stage interviews with the chairmen and CEOs of dozens of major firms, including American Express, Bank of America, Capital One, Charles Schwab, Citi, Edward Jones, and Vanguard.

Education

Bill is a graduate of Harvard University.

Research Coverage:

Co-Creation & Crowdsourcing, Cross Channel Strategies, Customer Advocacy, Customer Experience Management, Email Customer Service, In-Store Technologies, Innovation, Marketing & Strategy, Mobile Web, Multichannel Customer Experience, Phone Self-Service, Social CRM

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Interactive Marketing Strategy and Process (14)
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Marketing Methods (5)
eCommerce (4)
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- Branding (1)
- Customer Experience Management (1)
- eCommerce (4)
- Interactive Marketing Strategy and Process (14)
- Marketing Communications (2)
- Marketing Measurement (2)
- Marketing Methods (5)
- Marketing Organization & Culture (1)
- Media Mix (7)
- Security, Risk and Compliance (1)

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Tool:Consumers Don't Mind Advertising
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Trends To Consider For Your 2011 Strategy
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Behavioral Marketers Should Prepare To Self-Regulate Data Practices
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Report:The Future Of Search Marketing
And What You Should Do About It
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Search marketing faces a number of changes that will force interactive marketers to think more like business planners than like channel managers. While we expect the future of search to extend...
- Downloads: 1693
- Comments: 1
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Vision: The Email Marketing Playbook
Shar VanBoskirkAugust 8, 2012
This report lays out Forrester's vision of email marketing for interactive marketers: Integrate email into a multichannel conversation that includes a number of non-email communication vehicles. Why?...
- Downloads: 980

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Bill Doyle

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Topics

All Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Report:Why Care About Combination Clickers

For Marketing Leadership Professionals

Report:Consumer "Ad-itudes" Stay Strong

For Marketing Leadership Professionals

Tool:Mobile Internet And Apps Are Two Possible Search Interfaces

For Marketing Leadership Professionals

Charts & Figures:Mobile Sites Waste Search Budgets When Poor Experiences Cause Users To Bail

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast, 2011 To 2016

For Marketing Leadership Professionals

Report:Making The Most Of Mobile Search Marketing

For Marketing Leadership Professionals

Report:How Consumers Find Websites In 2011

For Marketing Leadership Professionals

Tool:Interactive Marketers Are Catching Up To Consumer Mobile Search Adoption

For Marketing Leadership Professionals

Report:Consumer Email Attitudes Improve

For Marketing Leadership Professionals

Tool:Consumers Don't Mind Advertising

For Marketing Leadership Professionals

Report:How Consumers Find Websites In 2010

For Marketing Leadership Professionals

Tool:Users Rely On Different Tools To Find Search Engines Today

For Marketing Leadership Professionals

Report:Privacy Matters For Online Advertisers

For Marketing Leadership Professionals

Report:The Future Of Search Marketing

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Report:The New Messaging Mandate

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