Bill Doyle

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Bill serves eBusiness & Channel Strategy Professionals. He specializes in the attitudes and behaviors of mass-affluent and affluent investors; online investing; brokerages, mutual funds, and insurers; financial advisors; financial firms' websites; and customer loyalty. He has helped brokerages, asset managers, and insurers design their websites and understand their market opportunities. His recent reports include "Segmenting Today's Investors."

During his 12 years at Forrester, Bill has led the company's coverage of the financial services industry. He has led research on other industries as well, including media and online advertising. Bill is the author of several Forrester Big Idea documents, including "Customer Advocacy: The Secret To Loyal Financial Services Customers."

Previous Work Experience

Before joining Forrester, Bill spent 14 years designing, building, and running online services for business and consumer users. As a producer-in-chief for the AT&T Business Network, Bill led the design and implementation of one of AT&T's first web-based products. He also led the development and launch of Ziff-Davis Interactive's services for Prodigy.

Before Ziff-Davis, Bill was a vice president and creative director of new product development at Citibank, where he led the development of the user interface and applications for the first full-screen consumer telephone. He also managed relationship marketing for Citibank's PC banking service. Prior to Citibank, Bill helped build and then run Huttonline, the first-ever online service from a full-service brokerage. He was also a researcher and writer at Newsweek.

Bill has been widely quoted in publications including BusinessWeek, The New York Times, USA Today, and The Wall Street Journal. He is a much sought-after speaker and moderator at conferences. As host of Forrester's Financial Services Forum for 10 years, Bill has conducted on-stage interviews with the chairmen and CEOs of dozens of major firms, including American Express, Bank of America, Capital One, Charles Schwab, Citi, Edward Jones, and Vanguard.

Education

Bill is a graduate of Harvard University.

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    • For Marketing Leadership Professionals

      Blog:TNS Media Intelligence acquires Cymfony

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        Blog:Boston's Recent Marketing Prank Turned Terrorist Scare

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          • Downloads: 267
        • For Enterprise Architecture Professionals

          Charts & Figures:Selected Untamed Processes By DCM Categories

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          Blog:Super Bust XLI

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              Charts & Figures:Selected Untamed Processes By DCM Categories

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              Blog:New “State Of Retailing Online” Doc To Be Released On Shop.org Next Week

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                  • Downloads: 132
                • For Marketing Leadership Professionals

                  Blog:Why and where we blog

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                    Report:Why Health Plan Consumer Portals Need A Makeover

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                    • Downloads: 559
                  • For Chief Information Officer Professionals

                    Blog:Double Down On Data: Who Ya Gonna Call?

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                    • For Vendor Strategy Professionals

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                        Blog:The Multichannel Organization Revisited

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                          Blog:Best Practices To Avoid Marginalization

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                          • For Sourcing & Vendor Management Professionals

                            Report:Best Practices For Continuous Improvement In Outsourcing

                            Continuous Improvement: The Services Sourcing Playbook

                            Many outsourcing relationships don't evolve much because they are lacking continuous improvement (CI), one of the important elements in outsourcing contracts. IT organizations want to keep their...

                            • Downloads: 334
                          • For Marketing Leadership Professionals

                            Blog:Google's Interest in Adscape Brings Credibility To Game Marketing

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                            • For CMO Professionals

                              Report:Demystifying The WOM Consumer

                              An In-Depth Look At Those Who Give And Receive Product Advice

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                              • Downloads: 1108
                            • For CIO Professionals

                              Survey:Forrsights Budgets And Priorities Tracker Survey, Q4 2011

                              Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2011 was fielded to 3,752 IT executives and technology decision-makers located in Australia, Brazil, Canada, China, France, Germany,...

                              • For Chief Information Officer Professionals

                                Blog:How InterContinental Hotels Group (IHG) Makes Mobile Guest Moments Great

                                IHG, owner of InterContinental Hotels Group, wants to fully inhabit the mobile moments of its hotel guests in their journey from booking to arriving to staying to departing. Bill Keen is the Director...

                                • For Enterprise Architecture Professionals

                                  Charts & Figures:DCM Is Needed To Tame Most Untamed Processes

                                • For Customer Experience Professionals

                                  Blog:How Good Is The Brand Experience At Hotel Sites? Not Very

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                                  • For Application Development & Delivery Professionals

                                    Blog:Choosing The Right Metrics For Your Customer Service Operations

                                    Measuring the success of your customer service by using a single metric is impossible. It’s like flying a plane by just looking at your speed without taking the altitude into account. You need...

                                    • For eBusiness & Channel Strategy Professionals

                                      Charts & Figures:What Kind Of Digital Company Are You?