Bill Doyle

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Bill serves eBusiness & Channel Strategy Professionals. He specializes in the attitudes and behaviors of mass-affluent and affluent investors; online investing; brokerages, mutual funds, and insurers; financial advisors; financial firms' websites; and customer loyalty. He has helped brokerages, asset managers, and insurers design their websites and understand their market opportunities. His recent reports include "Segmenting Today's Investors."

During his 12 years at Forrester, Bill has led the company's coverage of the financial services industry. He has led research on other industries as well, including media and online advertising. Bill is the author of several Forrester Big Idea documents, including "Customer Advocacy: The Secret To Loyal Financial Services Customers."

Previous Work Experience

Before joining Forrester, Bill spent 14 years designing, building, and running online services for business and consumer users. As a producer-in-chief for the AT&T Business Network, Bill led the design and implementation of one of AT&T's first web-based products. He also led the development and launch of Ziff-Davis Interactive's services for Prodigy.

Before Ziff-Davis, Bill was a vice president and creative director of new product development at Citibank, where he led the development of the user interface and applications for the first full-screen consumer telephone. He also managed relationship marketing for Citibank's PC banking service. Prior to Citibank, Bill helped build and then run Huttonline, the first-ever online service from a full-service brokerage. He was also a researcher and writer at Newsweek.

Bill has been widely quoted in publications including BusinessWeek, The New York Times, USA Today, and The Wall Street Journal. He is a much sought-after speaker and moderator at conferences. As host of Forrester's Financial Services Forum for 10 years, Bill has conducted on-stage interviews with the chairmen and CEOs of dozens of major firms, including American Express, Bank of America, Capital One, Charles Schwab, Citi, Edward Jones, and Vanguard.

Education

Bill is a graduate of Harvard University.

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    • For eBusiness & Channel Strategy Professionals

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      • For eBusiness & Channel Strategy Professionals

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          • Downloads: 202
        • For eBusiness & Channel Strategy Professionals

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            • For Counterintuitive CEO Professionals

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                  • Downloads: 490
                • For Customer Insights Professionals

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                    • Downloads: 693
                  • For Chief Information Officer Professionals

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                            Report:The Convergence Of Brand, Customer Experience, And Marketing

                            CMOs Must Define The Brand/Customer Experience Relationship To Fuel Business Success

                            The line between the brand, marketing, and customer experience (CX) disciplines has blurred as people gain access to companies and products on their own terms. This requires an explicit architecture...

                            • Downloads: 743
                          • For Customer Insights Professionals

                            Blog:New Data On Dashboards

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                            • For Customer Experience Professionals

                              Report:Females Are More Satisfied With B2B Sites

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                              We examined the satisfaction rates and online behaviors of B2B Web users from five generations: Gen Yers, Gen Xers, Younger Boomers, Older Boomers, and Seniors. Employees working online are generally...

                              • Downloads: 197
                            • For CIO Professionals

                              Webinar:Recruiting IT Talent

                              To register please contact Client Support at 617/613-5730 or 1-866-Forrester. Online registration for this teleconference is now closed.DescriptionThe job market has heated up — signaling that the...

                              • Downloads: 151
                            • For Sourcing & Vendor Management Professionals

                              Blog:Telstra's Creative Use Of Bandwidth Raises Its Customer Experience Game

                              Have you ever wondered if your home broadband is being effectively utilized? What if you could squeeze more out of your data allowance when outside your home? Telstra may have cracked this problem in...

                              • For eBusiness & Channel Strategy Professionals

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                              • For Customer Experience Professionals

                                Blog:iPhone Versus Droid: A Personal Perspective

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                                • For Infrastructure & Operations Professionals

                                  Blog:It's Time For Mass-Customized Clothing And Apparel Products

                                  Calling all product strategists at big name clothing and apparel companies: If you work at the likes of Gap, Macy's, Nordstrom, or American Eagle Outfitters, we at Forrester think you are...

                                  • For CIO Professionals

                                    Report:Presenting IT To The Board Of Directors

                                    IT executives are occasionally asked to present to the highest level of enterprise oversight, the board of directors, usually at the recommendation and invitation of the CEO. A board presentation is...

                                    • Downloads: 7