Bill Doyle

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Bill serves eBusiness & Channel Strategy Professionals. He specializes in the attitudes and behaviors of mass-affluent and affluent investors; online investing; brokerages, mutual funds, and insurers; financial advisors; financial firms' websites; and customer loyalty. He has helped brokerages, asset managers, and insurers design their websites and understand their market opportunities. His recent reports include "Segmenting Today's Investors."

During his 12 years at Forrester, Bill has led the company's coverage of the financial services industry. He has led research on other industries as well, including media and online advertising. Bill is the author of several Forrester Big Idea documents, including "Customer Advocacy: The Secret To Loyal Financial Services Customers."

Previous Work Experience

Before joining Forrester, Bill spent 14 years designing, building, and running online services for business and consumer users. As a producer-in-chief for the AT&T Business Network, Bill led the design and implementation of one of AT&T's first web-based products. He also led the development and launch of Ziff-Davis Interactive's services for Prodigy.

Before Ziff-Davis, Bill was a vice president and creative director of new product development at Citibank, where he led the development of the user interface and applications for the first full-screen consumer telephone. He also managed relationship marketing for Citibank's PC banking service. Prior to Citibank, Bill helped build and then run Huttonline, the first-ever online service from a full-service brokerage. He was also a researcher and writer at Newsweek.

Bill has been widely quoted in publications including BusinessWeek, The New York Times, USA Today, and The Wall Street Journal. He is a much sought-after speaker and moderator at conferences. As host of Forrester's Financial Services Forum for 10 years, Bill has conducted on-stage interviews with the chairmen and CEOs of dozens of major firms, including American Express, Bank of America, Capital One, Charles Schwab, Citi, Edward Jones, and Vanguard.

Education

Bill is a graduate of Harvard University.

Refine your results

Date Range

Role

Methodology

Analyst

Topics

Industry

Region

Vendor

202 results in Reports

  • Enterprise Architecture Strategy & Process
  • For Application Development & Delivery Professionals

    Report:Define Your Strategic HR Technology Road Map

    Road Map: The Human Resource Management Playbook

    Most companies face challenges in sustaining a portfolio of human resource management (HRM) applications, which are typically poorly integrated and have functional gaps as well as solution overlaps....

    • Downloads: 414
  • For Application Development & Delivery Professionals

    Report:The Engagement Platform's Aggregation Tier

    A Closer Look At The Heart Of Modern Enterprise Architecture

    The Forrester report "Mobile Needs A Four-Tier Engagement Platform" outlined the enterprise architecture required for a successful digital strategy that serves customers via web and mobile channels,...

    • Downloads: 167
  • For Enterprise Architecture Professionals

    Report:Build A High-Performance EA Practice

    Executive Overview: The EA Practice Playbook

    The ability to nimbly navigate change in business environments makes the difference between an industry-leading enterprise and one that always seems a beat behind. But how can a large organization...

    • Downloads: 1384
  • For Enterprise Architecture Professionals

    Report:Key Emerging Technologies Bring Opportunity To Chinese Businesses

    Chinese Enterprise Architects Must Lead Tech Research And Guide Usage To Realize Business Benefits

    Emerging technologies such as big data, mobility, and cloud are powering the age of the customer and creating a market where innovators disrupt traditional leaders and startups have greater...

    • Downloads: 137
  • For Enterprise Architecture Professionals

    Report:Transform Banking Enterprise Architecture For Business Innovation

    Leading China-Based Banks Show How To Support Product, Operational, And Organizational Innovation

    The banking industry in China is transforming. Internet companies and changes to the regulatory environment are having a significant impact on this highly regulated market segment. Facing a complex...

    • Downloads: 68
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For Emerging Technology Opportunities

    Assessment: The Emerging Technology Playbook

    The pace of business is accelerating; digitized information makes constant change and disruption an ongoing reality. Firms count on emerging technologies to give them a leg up in increasingly...

    • Downloads: 450
  • For Enterprise Architecture Professionals

    Report:EA Isn't Meeting The Demand For New Technology

    Benchmarks: The Emerging Technology Playbook

    Your business is relentlessly pursuing opportunities to win, serve, and retain customers, and demanding new technology to do it. Meanwhile, enterprise architecture (EA) professionals are struggling...

    • Downloads: 271
  • For Enterprise Architecture Professionals

    Report:EA Road-Mapping Tool Kit Templates

    Road maps have proven to be enterprise architects' most effective communication and planning artifacts. They are summarized planning documents with an implementation timeline, enabling the analysis...

    • Downloads: 105
  • For Application Development & Delivery Professionals

    Report:Systems Of Automation Will Enrich Customer Engagement

    Modern Applications Need Operational Context

    How will companies use modern applications to enrich customer engagements? In short, by exploiting context. Creating customer context means aggregating information from mobile devices, tapping...

    • Downloads: 338
  • For Enterprise Architecture Professionals

    Report:Develop A Stakeholder-Focused Business Architecture Strategy

    Strategic Plan: The Business Architecture Playbook

    This report is designed to help business architecture (BA) leaders construct a strategy meeting the needs of the organization's key stakeholders. Many organizations are reinventing or redesigning...

    • Downloads: 758
  • For Enterprise Architecture Professionals

    Report:Focus Your Information Strategy On Business Impact

    Executive Overview: The Information Strategy And Architecture Playbook

    Enterprise architecture (EA) professionals face the challenge of satisfying business execs' growing interest in data in the face of immature information management practices. This report replaces...

    • Downloads: 210
  • For Enterprise Architecture Professionals

    Report:The Top 10 Business Technology Trends EA Should Watch: 2012 To 2014

    Driving increasing capacity for business innovation remains high on the CIO's agenda, but enterprise architects (EAs) struggle to keep up with the rapidly changing technology landscape while also...

    • Downloads: 2816
  • For Application Development & Delivery Professionals

    Report:SOA Plays An Important Role In A Telco Merger

    EE Uses SOA To Unify Business Operations Across Three Separate Brands

    Service-oriented architecture (SOA) strategies continue to add significant value in the industry. EE, a UK digital telecommunications company formed by merging the UK operations of T-Mobile and...

    • Downloads: 153
  • For CIO Professionals

    Report:Brief: Tech Industry Digital Business 2014

    An Introduction To Digital Business For Tech Industry CIOs

    Digital business is different — it's not business as usual with a digital façade. Forrester defines digital businesses more broadly than just those firms selling products and services...

    • Downloads: 12
  • For Enterprise Architecture Professionals

    Report:The Patterns Of Big Data

    A Data Management Playbook Toolkit

    The purpose of this toolkit is to clarify and illuminate the most common big data patterns. Use this research as a basis for business conversations. Study the problems we identified and the results...

    • Downloads: 261
  • For Enterprise Architecture Professionals

    Report:Transform EA Resources, Relationships, Processes, And Foundations

    Assessment Framework: The EA Practice Playbook

    This report outlines the assessment framework of Forrester's solution for enterprise architecture (EA) executives working on creating a high-performance EA practice. A high-performance EA practice is...

    • Downloads: 959
  • For Enterprise Architecture Professionals

    Report:Architect For The Next Digital Decade

    In the midst of continuing economic, political, competitive, and technological disruption over the next decade, your enterprise architecture (EA) practice will flounder unless it gains clear vision...

    • Downloads: 847
  • For Enterprise Architecture Professionals

    Report:Create Agile Processes For Introducing Emerging Technology

    Processes: The Emerging Technology Playbook

    With its careful approach to planning technology investments and general aversion to risk, IT is not meeting business demands for emerging technology as a driver for innovation and growth. Enterprise...

    • Downloads: 681
  • For Application Development & Delivery Professionals

    Report:The Business Architect Cometh

    Embrace This New Role To Drive Business Technology Transformation

    You may have heard the term "business architect" in your travels; if you haven't, you soon will. This emerging role will be vital in leading business transformation, including your own improvements...

    • Downloads: 898
  • For Enterprise Architecture Professionals

    Report:Communicate EA Capabilities Companywide

    Change Management: The EA Practice Playbook

    This report provides an approach to formulating and implementing an enterprise architecture (EA) communication program that eliminates the guesswork and uncertainty that usually surround such...

    • Downloads: 684
  • For Enterprise Architecture Professionals

    Report:Mobilize, Monetize, And Harvest Enterprise Content With Interoperability Standards

    The CMIS Standard Is Solving Real-World Content Management Challenges

    Standards can help and hinder enterprise architecture. Successful standards let technology managers adopt systems that work together with minimal customization. Poor standards inhibit innovation and...

    • Downloads: 199
  • For Enterprise Architecture Professionals

    Report:Delivering Enterprise Information Architecture One Project At A Time

      This toolkit provides general guidance for using business-capability-specific information architecture definitions and associated information architecture road maps to define the projects...

    • Downloads: 60
  • For Enterprise Architecture Professionals

    Report:EIM Becomes A Reality As Vendors Stitch Together Data And Content Solutions

    Enterprise information management (EIM) is the discipline of jointly managing both data and content to deliver an increased value of information to the organization. While Forrester recognizes that...

    • Downloads: 229
  • For Enterprise Architecture Professionals

    Report:Select The Core Methods And Techniques You Need To Deliver BPM Excellence

    Methods And Techniques: The Business Process Management Playbook

    This report outlines the critical methods and techniques for business process management (BPM) initiatives. It represents a key component of Forrester's solution for BPM excellence. It is designed to...

    • Downloads: 602
  • For Enterprise Architecture Professionals

    Report:BUILD TRUST AND AGILITY WITH AN EA PROCESS FRAMEWORK

    This report outlines the process framework of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. The process framework links EA activities to...

    • Downloads: 847