Bill Doyle

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Bill serves eBusiness & Channel Strategy Professionals. He specializes in the attitudes and behaviors of mass-affluent and affluent investors; online investing; brokerages, mutual funds, and insurers; financial advisors; financial firms' websites; and customer loyalty. He has helped brokerages, asset managers, and insurers design their websites and understand their market opportunities. His recent reports include "Segmenting Today's Investors."

During his 12 years at Forrester, Bill has led the company's coverage of the financial services industry. He has led research on other industries as well, including media and online advertising. Bill is the author of several Forrester Big Idea documents, including "Customer Advocacy: The Secret To Loyal Financial Services Customers."

Previous Work Experience

Before joining Forrester, Bill spent 14 years designing, building, and running online services for business and consumer users. As a producer-in-chief for the AT&T Business Network, Bill led the design and implementation of one of AT&T's first web-based products. He also led the development and launch of Ziff-Davis Interactive's services for Prodigy.

Before Ziff-Davis, Bill was a vice president and creative director of new product development at Citibank, where he led the development of the user interface and applications for the first full-screen consumer telephone. He also managed relationship marketing for Citibank's PC banking service. Prior to Citibank, Bill helped build and then run Huttonline, the first-ever online service from a full-service brokerage. He was also a researcher and writer at Newsweek.

Bill has been widely quoted in publications including BusinessWeek, The New York Times, USA Today, and The Wall Street Journal. He is a much sought-after speaker and moderator at conferences. As host of Forrester's Financial Services Forum for 10 years, Bill has conducted on-stage interviews with the chairmen and CEOs of dozens of major firms, including American Express, Bank of America, Capital One, Charles Schwab, Citi, Edward Jones, and Vanguard.


Education

Bill is a graduate of Harvard University.

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197 results in Reports

  • Enterprise Architecture Strategy and Process
  • For Enterprise Architecture Professionals

    Report:Natural Resources Firm Applies Capability Maps To Bring Order To Its Business Environment

    Distributed and fast-paced business organizations are a major challenge for IT. Distributed business units tend to see the world from their viewpoint, creating overlapping and sometimes competing...

    • Downloads: 350
  • For Enterprise Architecture Professionals

    Report:Let Business Needs Drive Your Enterprise Architecture

    Stakeholder Needs: The EA Practice Playbook

    This report outlines the stakeholder needs portion of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. This report is designed to help you...

    • Downloads: 874
    • Rating:
  • For CIO Professionals

    Report:Develop Capabilities And Services To Deliver The Technology Road Map

    Build/Buy Capabilities: The BT Strategic Planning Playbook

    Forrester's BT Strategic Planning playbook helps CIOs build a BT technology road map — starting with business goals and identifying the business and technology strategies to achieve the goals....

    • Downloads: 1123
  • For Enterprise Architecture Professionals

    Report:The Evolution From EA Tools To EA Management Suites

    A Third Generation Of Tools Addresses Broader IT Management Needs

    The EA tools market is transitioning to offer a new generation of products. As EA teams extend their scope, they are looking for tools that help them with their strategic objectives and engage a...

    • Downloads: 842
  • For Enterprise Architecture Professionals

    Report:Measure EA's Business Goals, Engagement, And Influence

    Metrics: The EA Practice Playbook

    This report outlines the metrics for enterprise architecture (EA) impact of Forrester's solution for EA executives building a high-performance EA program. Developing and executing a metrics and...

    • Downloads: 585
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Build The Case For Emerging Technology

    Business Case: The Emerging Technology Playbook

    The business appetite for new technology to fuel innovation, generate growth, engage with customers, and create differentiation is insatiable. According to our survey data, however, your business is...

    • Downloads: 334
    • Comments: 2
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Let The Adjacent Possible Guide Your Information Strategy

    Strategic Plan: The Information Strategy And Architecture Playbook

    A new era of information agility is upon us that promises an explosion of opportunities similar to that of the dot-com boom period. But these opportunities are completely dependent upon an...

    • Downloads: 479
    • Comments: 1
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Fast-Tracking EA Renewal

    Building An EA Program For "Dummies"

    As businesses begin to look past the economic downturn, they are executing strategies that require a changed IT mission and plan. This in turn is changing the needs and expectations the EA function...

    • Downloads: 500
  • For Enterprise Architecture Professionals

    Report:Connect The Dots Between Business Outcomes And Emerging Technology

    Forrester hosted a "tweet jam" on technology trends on July 29. Cloud was clearly atop all other subjects, but business intelligence (BI), mobile, and social were also discussed — the general...

    • Downloads: 576
  • For Enterprise Architecture Professionals

    Report:Forrester's Architecture Skills Assessment Tool Kit: Assessment Tool

    The purpose of this assessment tool is to serve as a starting point to help managers and employees discuss the development of skills typical to various architecture roles. It works as a communication...

    • Downloads: 44
  • For Enterprise Architecture Professionals

    Report:Assessment Toolkit Overview: Assessing Your Readiness For High-Performance EA

    This workbook provides a step-by-step overview of the contents of the High-Performance EA Readiness Toolkit. Use this deck as a primer for completing the Excel-based readiness toolkit and to learn...

    • Downloads: 33
    • Rating:
  • For Application Development & Delivery Professionals

    Report:SOA Product Adoption: SOA Management Solutions Provide The Strongest Benefit

    Although Many Buy An ESB First, More Buy SOA Management In The Long Run

    Although enterprise service bus (ESB) products are an early focus for purchase by service-oriented architecture (SOA) users, SOA management products have more-sustained buying focus and also...

    • Downloads: 677
  • For Enterprise Architecture Professionals

    Report:The Top 15 Technology Trends EA Should Watch: 2011 To 2013

    An Empowered Report: High-Impact Technologies That You Should Track

    Forrester began summarizing technology trends last year to help enterprise architects create their organizations' technology watch lists. For this year's list of top trends, we've used the same...

    • Downloads: 6688
  • For Enterprise Architecture Professionals

    Report:Your Journey To Lean: Continuous Improvement Supported By Tools

    Wipro's Case Study Shows The Way

    Forrester interviewed the executives responsible for the deployment of the Lean continuous improvement initiative at Wipro Technologies, a global supplier of technology services. The case study shows...

    • Downloads: 676
  • For Sales Enablement Professionals

    Report:Buyer Role Profile: Enterprise Architect

    This report is designed to give sales enablement professionals an introduction to the enterprise architect (EA) role, as well as an overview of the general concerns facing people in this position....

    • Downloads: 118
  • For Enterprise Architecture Professionals

    Report:EAs: Use Social Technologies To Connect With Empowered HEROes

    A challenging trend for enterprise architecture teams is extending their influence across the enterprise, and a prerequisite for achieving this influence is a deep understanding of "what's going on...

    • Downloads: 333
  • For Application Development & Delivery Professionals

    Report:Financial Services Firms' Technology Stacks Indicate A Desire For Vendor Independence

    Findings From Forrester's Q3 2010 Global Financial Services Architecture Online Survey

    Forrester's Q3 2010 Global Financial Services Architecture Online Survey shows that financial services firms fall into two groups: One focuses on single vendor technology stacks, allowing for easier...

    • Downloads: 419
  • For Application Development & Delivery Professionals

    Report:Digital Business Design Is The New Integration

    Create A Cohesive Business From Your (Seemingly Random) Collection Of Applications And Data

    Integration is a perennial challenge for application development and delivery (AD&D) professionals. Vintage, monolithic applications are hard to deal with, and point solutions abound, including point...

    • Downloads: 454
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Adapting Your eBusiness Strategy For The Era Of Agile Commerce

    To bring eBusiness strategies in line with a vision of agile commerce — where companies serve customers seamlessly across touchpoints — we find that many firms are in the midst of massive...

    • Downloads: 685
  • For Enterprise Architecture Professionals

    Report:The Future Of Configuration Management

    Hint: Virtualization Changes Everything

    Configuration management has been a necessary but time-consuming function that's become increasingly important as IT has embraced better processes. Unfortunately, the tools used to track...

    • Downloads: 827
  • For Enterprise Architecture Professionals

    Report:Aetna's EA Organization Uses Capability Maps To Connect Business Strategies

    A Profile Of One Of The Winners Of The InfoWorld/Forrester Enterprise Architecture Award

    EA organizations often toil out of the limelight, working with their firms to improve business-IT alignment, rationalize the application portfolio, and guide technology use. Forrester teamed up with...

    • Downloads: 765
  • For Enterprise Architecture Professionals

    Report:Break Down Silos With An Emerging Technology Road Map

    Road Map: The Emerging Technology Playbook

    Firms increasingly depend on technology to be innovative and disruptive. However, our data indicates that most firms are not doing a good job of getting new technology in the door and ensuring that...

    • Downloads: 176
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Fuse Technology, Innovation, And Business Change In Your Planning Cycle

    Planning Methods: The EA Method Playbook

    In most businesses today, technology has become a strong driver for innovation. The fruits of technology innovation are experienced all across the business model — from the point of customer...

    • Downloads: 400
  • For Enterprise Architecture Professionals

    Report:Develop A Business-Centered Enterprise Architecture That Boosts Agility

    Executive Overview: The EA Method Playbook

    Faced with continuous change — from technology innovations, new markets, and competitive shifts — businesses must become more agile. Sustainable business agility, the ability to...

    • Downloads: 704
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Future Of Solution Architecture, Part 1: Business Processes Within A Capability

    Processes Provide Structure; BPM And Other Technologies Enable Rich, Ongoing Process Optimization

    Your organization's business processes cut across application boundaries, but traditional architectures reinforce these boundaries. In contrast with 20th-century solution models, which center on...

    • Downloads: 1558
 
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