Bill Doyle

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Bill serves eBusiness & Channel Strategy Professionals. He specializes in the attitudes and behaviors of mass-affluent and affluent investors; online investing; brokerages, mutual funds, and insurers; financial advisors; financial firms' websites; and customer loyalty. He has helped brokerages, asset managers, and insurers design their websites and understand their market opportunities. His recent reports include "Segmenting Today's Investors."

During his 12 years at Forrester, Bill has led the company's coverage of the financial services industry. He has led research on other industries as well, including media and online advertising. Bill is the author of several Forrester Big Idea documents, including "Customer Advocacy: The Secret To Loyal Financial Services Customers."

Previous Work Experience

Before joining Forrester, Bill spent 14 years designing, building, and running online services for business and consumer users. As a producer-in-chief for the AT&T Business Network, Bill led the design and implementation of one of AT&T's first web-based products. He also led the development and launch of Ziff-Davis Interactive's services for Prodigy.

Before Ziff-Davis, Bill was a vice president and creative director of new product development at Citibank, where he led the development of the user interface and applications for the first full-screen consumer telephone. He also managed relationship marketing for Citibank's PC banking service. Prior to Citibank, Bill helped build and then run Huttonline, the first-ever online service from a full-service brokerage. He was also a researcher and writer at Newsweek.

Bill has been widely quoted in publications including BusinessWeek, The New York Times, USA Today, and The Wall Street Journal. He is a much sought-after speaker and moderator at conferences. As host of Forrester's Financial Services Forum for 10 years, Bill has conducted on-stage interviews with the chairmen and CEOs of dozens of major firms, including American Express, Bank of America, Capital One, Charles Schwab, Citi, Edward Jones, and Vanguard.

Education

Bill is a graduate of Harvard University.

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214 results in Reports

  • Past 18 months
  • Application Development
  • For Application Development & Delivery Professionals

    Report:Define Your Strategic HR Technology Road Map

    Road Map: The Human Resource Management Playbook

    Most companies face challenges in sustaining a portfolio of human resource management (HRM) applications, which are typically poorly integrated and have functional gaps as well as solution overlaps....

    • Downloads: 413
  • For Application Development & Delivery Professionals

    Report:Banking Industry Architecture Network Delivers On Semantic Business Services Specifications

    The BIAN Revisited Series: Part 1

    The Banking Industry Architecture Network (BIAN), a nonprofit organization, has been working on semantic specifications of business services for the banking industry for a couple of years. Just...

    • Downloads: 151
  • For Sourcing & Vendor Management Professionals

    Report:Offshore Agile Comes Of Age

    You Can Access Agile Resources In A Geographically Distributed Model — But Be Ready To Ask Providers New Questions

    Getting software products and services to market quickly, with the highest levels of quality, is a major business requirement in the age of the customer. Over the past few years, Forrester has seen...

    • Downloads: 257
  • For CIO Professionals

    Report:Quick Take: IBM-As-A-Service

    IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business

    IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

    • Downloads: 262
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Tech Services In Indonesia, 2014

    The Market Is Booming But Lacks Scale And Maturity

    Many multinational corporations (MNCs) see Indonesia as the next frontier for growth in Asia Pacific (AP). Most large MNCs have developed a presence in China; many have also done so in India —...

    • Downloads: 120
  • For Sourcing & Vendor Management Professionals

    Report:Offshore Agile Development Vendor Maturity Assessment

    As every organization struggles to get products and services to market faster, more effectively, and with better quality, many traditional development practices are giving way to models that are...

    • Downloads: 31
  • For Application Development & Delivery Professionals

    Report:Brief: The Device Testing Landscape Is Fertile And Diverse

    Emulators And Real Devices Can Both Play Parts In Mobile Testing

    The rapid pace of mobile development is putting a strain on traditional testing organizations and methodologies. Quality assurance (QA) organizations must leverage modern tooling to meet business...

    • Downloads: 100
  • For Application Development & Delivery Professionals

    Report:AD&D's Five Roles In Successful Website Globalization And Localization

    Technology Globalization Strategies Go Far Beyond Mere Translation

    Organizations are chasing new revenue streams. In many cases, that means geographic expansion via organic or inorganic growth, requiring marketing and eBusiness teams to port content to new regions...

    • Downloads: 152
  • For Application Development & Delivery Professionals

    Report:A Benchmark To Drive Mobile Test Quality

    Benchmarks: The Mobile App Development Playbook

    Mobile is changing the way enterprises create software, but trends and best practices for developers are emerging, helping to calm the chaos. The same cannot be said for mobile testing — the...

    • Downloads: 300
  • For CIO Professionals

    Report:The Hybrid² Integration Challenge

    CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

    As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

    • Downloads: 776
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q2 2014

    Atlanta Summit Features Icehouse Release

    Every six months, OpenStack hosts a summit to discuss its latest release while hosting its Design Summit and Ops Summit for its next release. OpenStack is the single largest open source solution in...

    • Downloads: 133
  • For Enterprise Architecture Professionals

    Report:Sustainably Executing Application Rationalization

    Application rationalization — the program to right-size your business application portfolio for your business — tests many of the processes and practices of an IT organization. For...

    • Downloads: 335
  • For Application Development & Delivery Professionals

    Report:Modern Application Delivery Drives Digital Business Success

    Executive Overview: The Modern Application Delivery Playbook

    Application delivery in the modern age no longer plays a supporting role; it is center stage. Business success in the age of the customer means mastering modern application delivery. Speed in...

    • Downloads: 294
  • For Security & Risk Professionals

    Report:Improving Security With Your Indian Software Service Provider

    You Can't Outsource Accountability

    Outsourcing IT functions has many benefits, but when there are gaps in security and something goes wrong, it can have a serious impact on business. For example, in early 2013, authorities discovered...

    • Downloads: 148
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Maturity Equates To Mobile Competency

    Assessment: The Mobile eBusiness Playbook

    eBusiness professionals began to develop mobile services in earnest with the launch of the Apple App Store in 2008. They now have five-plus years of experience under their belts. Initially, they...

    • Downloads: 644
  • For Enterprise Architecture Professionals

    Report:Case Study: Telstra's Business-Led IT Transformation Facilitates Global Operations

    Profile Of An Enterprise Architecture Award Winner

    Managing IT complexity to support business strategy is often a big challenge for enterprise architects at large companies. This effort usually becomes even more difficult to manage when a company has...

    • Downloads: 285
  • For CMO Professionals

    Report:Quick Take: Salesforce1 Announcement Is Long On Vision And Short On Cost And ROI Details

    Marketers Should Avoid Buying Into The Potential Of Salesforce.com's New Platform Without More Proof Of Investment

    On November 19, 2013, at the largest-ever Dreamforce in San Francisco, Marc Benioff and team announced the launch of Salesforce1, an integrated flexible platform underpinning the firm's sales,...

    • Downloads: 152
  • For Application Development & Delivery Professionals

    Report:What You Need To Know About WebRTC

    Communications Application Development In Browsers Will Increase Customer Engagement And Unified Communications Adoption

    Communicating in real time via video, voice, and data has long been an important capability for the enterprise workforce. Integrating real-time communications into browser applications allows for...

    • Downloads: 143
  • For Application Development & Delivery Professionals

    Report:Quick Take: Adobe Accelerates Its Mobile Engagement Efforts

    Adobe Experience Manager-PhoneGap Integration Targets Mixed Mobile Workloads

    Most enterprises have both content professionals and developers, but there are gaps in how each group approaches the mobile mind shift. As a result, we often see conflicting strategies: Content...

    • Downloads: 126
  • For CIO Professionals

    Report:The Forrester Wave™: Hybrid² Integration, Q1 2014

    The 14 Providers Offering Four Or More Integration Technologies, Including Cloud-Based Integration

    In Forrester's 51-criteria evaluation of hybrid² integration vendors, we identified the 14 most significant middleware providers — Adeptia, Bosch Software Innovations (Bosch SI), Dell...

    • Downloads: 821
  • For Application Development & Delivery Professionals

    Report:Five Lessons For Achieving Successful Digital Customer Experience Technology Results

    The Age Of The Customer Gives AD&D Professionals A Chance To Lead The Transformation To A Winning, Customer-First Strategy

    In the age of the customer, application development and delivery (AD&D) pros must deliver digital customer experience technology that helps put a smile on the customer's face and drives business...

    • Downloads: 292
  • For Infrastructure & Operations Professionals

    Report:Fuse Business Acceleration Technologies To Optimize User Experiences

    Deliver Blazing-Fast Web, Mobile-Native, And Hybrid Applications

    Over the past decade, infrastructure and operations (I&O) teams have focused large amounts of resources on making their customer-facing websites blazingly fast because website experience had a direct...

    • Downloads: 235
  • For CIO Professionals

    Report:Your Company Needs A Mobile Organization

    Organization: The CIO's Mobile Engagement Playbook

    Mobile touches every part of your business. Customers crave apps to access your core services. Employees keep work moving forward from any location — meeting room, kitchen table, or soccer...

    • Downloads: 622
  • For Application Development & Delivery Professionals

    Report:Four Essential Digital Experience Governance Practices

    Processes: The Digital Experience Delivery Playbook

    Governance is the dreaded "G word" for many organizations. It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the multichannel,...

    • Downloads: 642
  • For CIO Professionals

    Report:Quick Take: Apple's WWDC 2014 Tour De Force

    New Developer Tools And Business Features Will Strengthen Apple's Leading Position In The Age Of The Customer

    Introduced by Apple CEO Tim Cook, Apple software leader Craig Federighi motored through a dense list of new operating systems, iOS 8 and OS X Yosemite, compelling new customer features such as the...

    • Downloads: 107