Bill Doyle

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Bill serves eBusiness & Channel Strategy Professionals. He specializes in the attitudes and behaviors of mass-affluent and affluent investors; online investing; brokerages, mutual funds, and insurers; financial advisors; financial firms' websites; and customer loyalty. He has helped brokerages, asset managers, and insurers design their websites and understand their market opportunities. His recent reports include "Segmenting Today's Investors."

During his 12 years at Forrester, Bill has led the company's coverage of the financial services industry. He has led research on other industries as well, including media and online advertising. Bill is the author of several Forrester Big Idea documents, including "Customer Advocacy: The Secret To Loyal Financial Services Customers."

Previous Work Experience

Before joining Forrester, Bill spent 14 years designing, building, and running online services for business and consumer users. As a producer-in-chief for the AT&T Business Network, Bill led the design and implementation of one of AT&T's first web-based products. He also led the development and launch of Ziff-Davis Interactive's services for Prodigy.

Before Ziff-Davis, Bill was a vice president and creative director of new product development at Citibank, where he led the development of the user interface and applications for the first full-screen consumer telephone. He also managed relationship marketing for Citibank's PC banking service. Prior to Citibank, Bill helped build and then run Huttonline, the first-ever online service from a full-service brokerage. He was also a researcher and writer at Newsweek.

Bill has been widely quoted in publications including BusinessWeek, The New York Times, USA Today, and The Wall Street Journal. He is a much sought-after speaker and moderator at conferences. As host of Forrester's Financial Services Forum for 10 years, Bill has conducted on-stage interviews with the chairmen and CEOs of dozens of major firms, including American Express, Bank of America, Capital One, Charles Schwab, Citi, Edward Jones, and Vanguard.


Education

Bill is a graduate of Harvard University.

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172 results in Reports

  • Past 18 months
  • Application Development
  • For Infrastructure & Operations Professionals

    Report:Fuse Business Acceleration Technologies To Optimize User Experiences

    Deliver Blazing-Fast Web, Mobile-Native, And Hybrid Applications

    Over the past decade, infrastructure and operations (I&O) teams have focused large amounts of resources on making their customer-facing websites blazingly fast because website experience had a direct...

    • Downloads: 60
  • For Application Development & Delivery Professionals

    Report:KonyOne Offers A Flexible, Low-Code Platform

    Going Hands On With KonyOne Shows How Middleware Is Evolving

    In the latest installment in our "hands-on mobile" series, we rebuild and deploy the simple mobile application we built last fall with the KonyOne mobile middleware platform. The KonyOne platform...

    • Downloads: 199
    • Rating:
  • For CIO Professionals

    Report:Mobile Is The New Face Of Engagement: An Executive Summary

    This report summarizes the 28-page Forrester report "Mobile Is The New Face Of Engagement." By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. However,...

    • Downloads: 1581
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Digital Business Design Is The New Integration

    Create A Cohesive Business From Your (Seemingly Random) Collection Of Applications And Data

    Integration is a perennial challenge for application development and delivery (AD&D) professionals. Vintage, monolithic applications are hard to deal with, and point solutions abound, including point...

    • Downloads: 455
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Building Mobile Apps? Start With Web; Move To Hybrid

    Strategic Plan: The Mobile App Development Playbook

    In the past year, we've handled more than 200 client inquiries regarding what technology approach best suits mobile app development needs. The most common question we field is: "Should we go with a...

    • Downloads: 1859
  • For Application Development & Delivery Professionals

    Report:Case Study: IOR Transformed To Increase Business Agility

    Pragmatic Adoption Of SOA, Agile, Open Source, And Cultural Change Tactics Yielded Improved Business-IT Relationships And A More-Agile Organization

    The Vatican Bank, or Istituto per le Opere di Religione (IOR), transformed its application development and delivery organization over a three-year period to become: 1) agile — to respond to...

    • Downloads: 324
  • For Application Development & Delivery Professionals

    Report:Strategies For Testing Mobile Apps

    Benchmarks: The Mobile App Development Playbook

    This report outlines the benchmarks aspect of Forrester's solution for application development and delivery (AD&D) professionals working on mobile development. This report is designed to help you...

    • Downloads: 921
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Standalone SOA Management Solutions, Q4 2011

    Progress Software Leads; IBM, SOA Software, WSO2, And Managed Methods Have Strong Solutions

    In Forrester's 51-criteria evaluation of standalone service-oriented architecture (SOA) management solution vendors, we found that Progress Software leads the pack with its broad and deep...

    • Downloads: 674
  • For Application Development & Delivery Professionals

    Report:Creating Your Transformation Strategy For Digital Experience Delivery

    Strategic Plan: The Digital Experience Delivery Playbook

    Digital customer experience is the next big opportunity for application development and delivery (AD&D) professionals. Business leaders responsible for marketing, sales, and support need advice and...

    • Downloads: 393
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Managing The Cross-Touchpoint Customer Journey

    Processes: The Agile Commerce Playbook

    Today's consumer engages through a variety of touchpoints, yet many brands struggle to deliver cross-touchpoint experiences. Too many firms focus on each touchpoint in isolation and fail to enable...

    • Downloads: 1120
    • Comments: 2
    • Rating:
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Online Testing Platforms, Q1 2013

    How Seven Vendors Are Addressing The Evolution Of Online Testing

    In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and...

    • Downloads: 449
  • For Application Development & Delivery Professionals

    Report:Increase Agile Efficacy To Improve Customer Value

    Future Look: The Agile And Lean Playbook

    This report outlines the future look of Forrester's solution for application development and delivery (AD&D) executives working on Agile and Lean. It is designed to help AD&D execs discover Agile and...

    • Downloads: 1177
  • Report:Augmented Reality: Emerging Tools To Explore

    eBusiness Pros Should Evaluate The Use Of Mobile Augmented Reality To Simplify Services

    Mobile augmented reality (AR) is on the verge of becoming a powerful tool that eBusiness professionals can use to engage consumers all the way through their purchase journey. The use of augmented...

    • Downloads: 629
    • Rating:
  • For CIO Professionals

    Report:Cloud Keys An Era Of New IT Responsiveness And Efficiency

    Future Look: The Cloud Computing Playbook

    The cloud landscape is shifting to cover a broader range of enterprise needs. Why? Cloud is curing the lack of responsiveness and economic flexibility that ails on-premises IT. Look for the popular...

    • Downloads: 888
    • Rating:
  • For CIO Professionals

    Report:Rightsource Your Applications For The Cloud

    Build/Buy Capabilities: The Cloud Computing Playbook

    CIOs frequently ask us which applications they should consider moving to the cloud or replace with cloud services. Forrester provides you with a methodology to answer this question and help you...

    • Downloads: 1205
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Case Study: City Index Becomes Agile With Release Automation

    Automate Release Management To Keep Up With Rapid Development

    This Forrester case study offers infrastructure and operations (I&O) leaders and teams an example of how to improve the effectiveness of their service management and automation (SMA) initiatives...

    • Downloads: 200
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Role Of The Business Analyst In The Age Of Agile Development

    With the advent of Agile development, business analysts (BAs) have to prove their worth in a developer-centric environment where their role may be seen as nonessential. BAs need to navigate the...

    • Downloads: 455
    • Rating:
  • For Marketing Leadership Professionals

    Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

    Product Strategists Should Stay Ahead Of Disruption With Innovation Now

    Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

    • Downloads: 1264
  • For Sourcing & Vendor Management Professionals

    Report:Critical Sourcing Decisions Depend On Your Application Portfolio Analysis

    In the realm of IT services sourcing, the strategic decisions and vendor selection process for your company's applications and infrastructures are perhaps the most important. Your service...

    • Downloads: 236
    • Comments: 2
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Define The Road Map For Transforming Your App Landscape

    Road Map: The Business Applications Playbook

    Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

    • Downloads: 301
    • Rating:
  • For Security & Risk Professionals

    Report:Create New Mobile Operations And Security Professionals

    Skills And Staffing: The Mobile Operations And Security Playbook

    This report outlines the skills and staffing needs for Forrester's solution for security and risk (S&R) and infrastructure and operations (I&O) executives working on mobile security and operations...

    • Downloads: 527
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Decide When To Buy, Build, Or Outsource BI

    Tools And Technology: The Business Intelligence Playbook

    Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...

    • Downloads: 623
  • For eBusiness & Channel Strategy Professionals

    Report:Four Steps To Your Agile Future

    Strategic Plan: The Agile Commerce Playbook

    Today's multichannel company faces enormous pressure to adapt to changing customer expectations and emerging competitive threats. Legacy channel-centric approaches and siloed organizations can no...

    • Downloads: 326
  • For Application Development & Delivery Professionals

    Report:Revamp Your Organization For Agile And Lean

    Skills And Staffing: The Agile And Lean Playbook

    This report outlines the skills and staffing part of Forrester's solution for application development and delivery (AD&D) executives working on Agile and Lean. It is designed to help AD&D execs act...

    • Downloads: 876
  • For Application Development & Delivery Professionals

    Report:Next-Generation Portfolio Management: Strategic, Lean, And Delivery-Enabled

    Vision: The Portfolio Management And PMO Playbook

    Before IT can transition to business technology (BT) and become an effective partner with the business, the two groups of leaders must completely rethink the way they plan and execute — and...

    • Downloads: 171
 
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