Bill Doyle

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Bill serves eBusiness & Channel Strategy Professionals. He specializes in the attitudes and behaviors of mass-affluent and affluent investors; online investing; brokerages, mutual funds, and insurers; financial advisors; financial firms' websites; and customer loyalty. He has helped brokerages, asset managers, and insurers design their websites and understand their market opportunities. His recent reports include "Segmenting Today's Investors."

During his 12 years at Forrester, Bill has led the company's coverage of the financial services industry. He has led research on other industries as well, including media and online advertising. Bill is the author of several Forrester Big Idea documents, including "Customer Advocacy: The Secret To Loyal Financial Services Customers."

Previous Work Experience

Before joining Forrester, Bill spent 14 years designing, building, and running online services for business and consumer users. As a producer-in-chief for the AT&T Business Network, Bill led the design and implementation of one of AT&T's first web-based products. He also led the development and launch of Ziff-Davis Interactive's services for Prodigy.

Before Ziff-Davis, Bill was a vice president and creative director of new product development at Citibank, where he led the development of the user interface and applications for the first full-screen consumer telephone. He also managed relationship marketing for Citibank's PC banking service. Prior to Citibank, Bill helped build and then run Huttonline, the first-ever online service from a full-service brokerage. He was also a researcher and writer at Newsweek.

Bill has been widely quoted in publications including BusinessWeek, The New York Times, USA Today, and The Wall Street Journal. He is a much sought-after speaker and moderator at conferences. As host of Forrester's Financial Services Forum for 10 years, Bill has conducted on-stage interviews with the chairmen and CEOs of dozens of major firms, including American Express, Bank of America, Capital One, Charles Schwab, Citi, Edward Jones, and Vanguard.

Education

Bill is a graduate of Harvard University.

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215 results in Reports

  • Past 18 months
  • Application Development
  • For CIO Professionals

    Report:A Better But Still Subpar Global Tech Market In 2014 And 2015

    Software Buying In The US And Other Tech Twelve Countries Will Drive 5.5% Local Currency Tech Growth In 2014

    The good news for CIOs is that improving economies in the US and elsewhere will generate cash flow to support the purchases of the new mobile, cloud, and smart technologies that are transforming...

    • Downloads: 581
  • For Application Development & Delivery Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part One

    Best Practices For Successful Partnerships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, Forrester survey data shows that only a small percent of firms are outsourcing Agile application...

    • Downloads: 260
  • For Application Development & Delivery Professionals

    Report:Digital Business Design Sharpens Organizations' Competitive Posture

    How Four Organizations Are Using Business-Centered Integration To Improve Agility And Enter New Markets

    Application integration is a perennial challenge for solution architects and developers, and it's only getting worse with software-as-a-service (SaaS) adding more point solutions to the mix and...

    • Downloads: 236
  • For Application Development & Delivery Professionals

    Report:Quick Take: With Salesforce1, Finally, An Integrated Cloud Platform

    New Mobile App Is The Tip Of The Iceberg For New Platform Release

    Salesforce1 was the big development revealed at salesforce.com's huge Dreamforce 2013 conference. But many left the conference wondering the same thing: What exactly is Salesforce1? A new mobile app?...

    • Downloads: 230
  • For Enterprise Architecture Professionals

    Report:Knowledge Work Pushes The Dynamic Case Management Market

    Vendors Advance Their Design Time And Runtime Features

    There are fewer production workers who perform repetitive tasks. Work is becoming more knowledge-based and much less structured. As a result, the dynamic case management (DCM) market is expanding to...

    • Downloads: 184
  • For Sourcing & Vendor Management Professionals

    Report:Consider Domestic Sourcing Alternatives For Systems Of Engagement

    Domestic Alternatives Gain Credibility In The Age Of The Customer

    Using offshore resources for delivery of business technology (BT) services has entered a new phase — one in which clients no longer assume that that should send "more" work offshore, but...

    • Downloads: 77
  • For Application Development & Delivery Professionals

    Report:Putting A Price On Your Mobile Strategy

    Business Case: The Mobile App Development Playbook

    Application development and delivery professionals are not usually the driving force behind creating the business case for mobile — but that doesn't mean they aren't involved in it. At a...

    • Downloads: 660
  • For Security & Risk Professionals

    Report:Address The Top 10 Nontechnical Security Issues In Mobile App Development

    Security Isn't A Technology Problem; It's A People And Process Problem

    Security is more than just purchasing the latest next-generation solution to the most recent threat of attack. Likewise, security in mobile application development runs much deeper than simply...

    • Downloads: 190
  • For Application Development & Delivery Professionals

    Report:Agility At Enterprise Scale

    How To Apply Agile Methodology To ERP

    Unlike custom apps, packaged apps don't require extensive requirements gathering. In fact, application development and delivery (AD&D) teams only usually gather "requirements" in the conference room...

    • Downloads: 213
  • For CIO Professionals

    Report:The Public Cloud Market Is Now In Hypergrowth

    Sizing The Public Cloud Market, 2014 To 2020

    Public cloud services continue to drive big changes in the markets for software, hardware, and IT outsourcing, while providing a foundation for age of the customer innovations. How much and when will...

    • Downloads: 647
  • For Application Development & Delivery Professionals

    Report:Forrester's 10-Step Methodology For Shortlisting Business Intelligence Vendors

    Tools And Technology: The Business Intelligence Playbook

    Business intelligence (BI) is a runaway locomotive that just keeps picking up more and more speed in terms of enterprise interest, adoption, and spending levels. Technology vendors caught on to this...

    • Downloads: 203
  • For Application Development & Delivery Professionals

    Report:Mobile Development — Smooth Sailing Or Titanic Voyage?

    Assessment: The Mobile App Development Playbook

    Demand for the creation of new mobile applications is increasing rapidly — will you be ready to meet these new challenges? If you think that satisfying business demands for mobile apps simply...

    • Downloads: 592
  • For CIO Professionals

    Report:Pioneer Vendors: Proactive Assistance

    Predictive Analytics Fuel A New Set Of Anticipatory Apps For Mobile And Wearable Devices

    As employees and customers increasingly rely on mobile and soon wearable devices to get work and personal tasks done, they'll need more engaging software that better anticipates and serves their...

    • Downloads: 198
  • For Enterprise Architecture Professionals

    Report:Brief: TM Forum Defines An Architecture Framework For Digital Business

    TM Forum Live 2014 Highlights Its Relevance To Enterprise Architecture

    The challenges that many industries are now facing with the transformation to digital business have been faced by the telco industry for many years. Nonprofit industry association TM Forum (formerly...

    • Downloads: 73
  • For Application Development & Delivery Professionals

    Report:Quick Take: The Salesforce-HP Superpod Experiment

    Salesforce Gives HP Gear And Dedicated Instances A Test Drive

    Salesforce.com's most puzzling announcement at its Dreamforce 2013 conference was the Superpod it will develop with HP. Superpod will be an instance of the Force.com platform and sales and service...

    • Downloads: 92
  • For Application Development & Delivery Professionals

    Report:Drive Business Agility And Value By Increasing Your API And SOA Maturity

    Forrester's Eight Central Elements Of Service-Based Maturity Provide A Foundation For Achieving Business Agility Via APIs And SOA

    Effective strategies for service-oriented architecture (SOA) and application programming interfaces (APIs) require maturity on multiple fronts. Application development teams and solution architects...

    • Downloads: 508
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Amps Up Android

    Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

    Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

    • Downloads: 66
  • For Application Development & Delivery Professionals

    Report:Building High-Performance Mobile Experiences

    Performance Management: The Mobile Application Development Playbook

    The early days of enterprise mobile app development focused on creating a functional experience and getting it out the door quickly, leaving "quality" as a problem for another day. As organizations...

    • Downloads: 118
  • For Infrastructure & Operations Professionals

    Report:Instill A Systems Engineering Culture Across Dev And Ops

    A Deep Dive Into Highly Effective DevOps Habit No. 5

    IT applications have a high tendency to become entropic — they easily become unreliable, inflexible, and cost far too much to maintain. Thus, infrastructure and operations (i.e., Ops)...

    • Downloads: 265
  • For Customer Experience Professionals

    Report:Why Agile Matters For Customer Experience

    Agile Helps CX Professionals Fast-Track And Hone CX Programs

    Customer experience (CX) professionals disillusioned with traditional development methods that are slow and lead to broken experiences embrace Agile to fast-track and hone their programs. Agile adds...

    • Downloads: 192
  • For Application Development & Delivery Professionals

    Report:Brief: Mobile Middleware — Right Or Wrong?

    When A Mobile Middleware Solution Makes Sense

    Mobile apps commonly access data stored in corporate systems of record; unfortunately, these systems were not architected for the demands of mobile clients. This creates a need for an interface layer...

    • Downloads: 196
  • For Enterprise Architecture Professionals

    Report:Cut Through Silos With An Agile Technology Introduction Strategy

    To succeed in the digital age, enterprise architects must seize opportunities by adopting new approaches for emerging technolgy introduction. This report highlights the technology introduction and...

    • Downloads: 151
  • For Enterprise Architecture Professionals

    Report:Delivering Enterprise Information Architecture One Project At A Time

      This toolkit provides general guidance for using business-capability-specific information architecture definitions and associated information architecture road maps to define the projects...

    • Downloads: 59
  • For CIO Professionals

    Report:The Hybrid² Integration Challenge

    CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

    As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

    • Downloads: 773
  • For eBusiness & Channel Strategy Professionals

    Report:Assemble The Right Digital Money Management Team

    Organization: The Digital Money Management Playbook

    As digital money management evolves from being a feature of digital banking to the core functionality of many mobile and online services, digital banking executives need to organize a...

    • Downloads: 132