Bill Doyle

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Bill serves eBusiness & Channel Strategy Professionals. He specializes in the attitudes and behaviors of mass-affluent and affluent investors; online investing; brokerages, mutual funds, and insurers; financial advisors; financial firms' websites; and customer loyalty. He has helped brokerages, asset managers, and insurers design their websites and understand their market opportunities. His recent reports include "Segmenting Today's Investors."

During his 12 years at Forrester, Bill has led the company's coverage of the financial services industry. He has led research on other industries as well, including media and online advertising. Bill is the author of several Forrester Big Idea documents, including "Customer Advocacy: The Secret To Loyal Financial Services Customers."

Previous Work Experience

Before joining Forrester, Bill spent 14 years designing, building, and running online services for business and consumer users. As a producer-in-chief for the AT&T Business Network, Bill led the design and implementation of one of AT&T's first web-based products. He also led the development and launch of Ziff-Davis Interactive's services for Prodigy.

Before Ziff-Davis, Bill was a vice president and creative director of new product development at Citibank, where he led the development of the user interface and applications for the first full-screen consumer telephone. He also managed relationship marketing for Citibank's PC banking service. Prior to Citibank, Bill helped build and then run Huttonline, the first-ever online service from a full-service brokerage. He was also a researcher and writer at Newsweek.

Bill has been widely quoted in publications including BusinessWeek, The New York Times, USA Today, and The Wall Street Journal. He is a much sought-after speaker and moderator at conferences. As host of Forrester's Financial Services Forum for 10 years, Bill has conducted on-stage interviews with the chairmen and CEOs of dozens of major firms, including American Express, Bank of America, Capital One, Charles Schwab, Citi, Edward Jones, and Vanguard.

Education

Bill is a graduate of Harvard University.

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210 results in Reports

  • Past 18 months
  • Application Development
  • For Marketing Leadership Professionals

    Report:Become Agile To Improve Your Mobile Approach

    Continuous Improvement: The Mobile Marketing Playbook

    By now, most marketers have successfully launched a mobile website, and many have an app or two. Even if your mobile traffic is growing exponentially and you've had success with several mobile...

    • Downloads: 248
  • For CIO Professionals

    Report:Pioneer Vendors: Proactive Assistance

    Predictive Analytics Fuel A New Set Of Anticipatory Apps For Mobile And Wearable Devices

    As employees and customers increasingly rely on mobile and soon wearable devices to get work and personal tasks done, they'll need more engaging software that better anticipates and serves their...

    • Downloads: 209
  • For CIO Professionals

    Report:Shared Services: If WyCAN, So Can You!

    Thought Leadership And Teamwork Enable Cost-Savings And Better Service For Consortium Members

    Public sector organizations don't have the privilege of dialing back on scope in challenging economic times. In fact, when the going gets tough, government organizations often have to kick into high...

    • Downloads: 107
  • For Application Development & Delivery Professionals

    Report:Which Public Cloud Platforms Offer The Right Configuration Controls?

    Depth Of Control Matters Most To DevOps But Can Hinder Others

    Developers of modern applications value the agility and abstraction that public cloud platforms provide, but there are vast differences in the degree of control and configurability each platform...

    • Downloads: 264
  • For Application Development & Delivery Professionals

    Report:API Design, Part 3: Make Transactions And Error Handling Clear In Your API Designs

    Ensure That Your Choice Of Messaging Style Does Not Interfere With The Design Clarity Of Your API

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 461
  • For CIO Professionals

    Report:Brief: Vendors Scramble To Enable Contextual Mobile Moments

    Opening Up Access To Legacy Systems Isn't Enough To Close The Engagement Gap

    The rising expectations of your most valuable customers demand contextual mobile experiences. Delta Air Lines got this right by proactively serving next-step options to customers whose flights were...

    • Downloads: 112
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Mobility Outlook For Asia Pacific In 2014

    How I&O Pros Can Best Support Enterprise Mobility And Prepare Their Firms For Disruption

    Mobile device adoption at Asia Pacific (AP) organizations will grow in 2014, driven by a large young online population, declining hardware prices, and the increasing affordability of wireless...

    • Downloads: 214
  • For Application Development & Delivery Professionals

    Report:Brief: Mobile Access To Back-End Systems

    The Uses And Limitations Of Screen-Scraping

    Mobile applications are the linchpins of business strategies to attract, retain, and delight customers. Mobile developers, in turn, need access to customer data typically resident in back-end systems...

    • Downloads: 184
  • For eBusiness & Channel Strategy Professionals

    Report:Solving The Quandary Of Responsive Design

    Seven Key Questions That Will Guide eBusiness Leaders To Make The Right RWD Decisions

    Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

    • Downloads: 497
  • For Application Development & Delivery Professionals

    Report:Brief: 2014 Mobile Developer Platform Preferences

    Developers Disproportionately Target Android And iOS, With Windows Phone A Credible Third Option

    Android and iOS devices still attract the lion's share of developers because of their broad consumer support and bring-your-own-device (BYOD) adoption by employees. But they aren't the only mobile...

    • Downloads: 112
  • For Application Development & Delivery Professionals

    Report:Mobile Solution Architecture: User Authentication Is The Foundation Of Mobile Trust

    Start Small And Keep An Eye On The Breadth Of Your Future Mobile Scenarios

    User authentication is a key foundation of security for mobile apps — as it is for application security in general. Determining which authentication approach to use for your mobile solution...

    • Downloads: 630
  • For CIO Professionals

    Report:Ten Myths And Realities Of The Software Market In 2013

    Forrester's Forrsights Survey Helps Sort The Myths From The Reality

    CIOs face many difficult decisions every day. They make some decisions based on hard facts that they can validate, but they base many decisions on broad assumptions and a particular understanding of...

    • Downloads: 530
  • For Application Development & Delivery Professionals

    Report:API Design, Part 4: Future-Proof And Secure Your APIs To Fit Your Usage Scenarios

    Data Ownership Guides Security; Versioning Strategy And Open-Ended Design Protect Your APIs' Futures

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 499
  • For CIO Professionals

    Report:Software Must Enrich Your Brand

    Software Is A Critical Strategic Asset, Not An Operational Nice-To-Have

    Your customers increasingly interact with your products and service directly through the software they touch: mobile apps, connected products, websites, and digital experiences. If the software fails...

    • Downloads: 316
  • For Sourcing & Vendor Management Professionals

    Report:Offshore Agile Comes Of Age

    You Can Access Agile Resources In A Geographically Distributed Model — But Be Ready To Ask Providers New Questions

    Getting software products and services to market quickly, with the highest levels of quality, is a major business requirement in the age of the customer. Over the past few years, Forrester has seen...

    • Downloads: 263
  • For Enterprise Architecture Professionals

    Report:Brief: IBM Big Data Cloud Services Are A Big Bet

    Try Out IBM's Tools, But Demand More Before You Commit

    On April 28th, IBM made a series of announcements that began bringing together its big data and cloud strategies. As firms plan to meet age-of-the-customer demands for agility and cost effective big...

    • Downloads: 272
  • For Application Development & Delivery Professionals

    Report:Create Your Digital Experience Delivery Strategy

    Strategic Plan: The Digital Experience Delivery Playbook

    Digital customer experience isn't the next big opportunity for application development and delivery (AD&D) professionals; it's here now. Business leaders responsible for marketing, sales, and support...

    • Downloads: 951
  • For Application Development & Delivery Professionals

    Report:Customer-Facing Solutions Are Driving Banking Platform Deals

    Results From The Global Banking Platform Deals Survey 2013

    Changing dynamics in the banking platform market have created new obstacles and opportunities for banks that need a new platform to better serve their customers. Forrester surveyed 29 vendors of...

    • Downloads: 168
  • For Application Development & Delivery Professionals

    Report:Development Landscape: 2013

    Developer Forrsights North America And Europe

    Software development is changing rapidly; firms must use this to their advantage to avoid falling behind. The Forrsights Developer Survey, Q1 2013 shows that mobile development is among the hottest...

    • Downloads: 814
  • For Application Development & Delivery Professionals

    Report:Drive Business Agility And Value By Increasing Your API And SOA Maturity

    Forrester's Eight Central Elements Of Service-Based Maturity Provide A Foundation For Achieving Business Agility Via APIs And SOA

    Effective strategies for service-oriented architecture (SOA) and application programming interfaces (APIs) require maturity on multiple fronts. Application development teams and solution architects...

    • Downloads: 540
  • For Application Development & Delivery Professionals

    Report:Benchmark Against Best Practices To Optimize CRM Performance

    Benchmarks: The CRM Playbook

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology initiatives. But how do...

    • Downloads: 249
  • For CMO Professionals

    Report:Quick Take: Salesforce1 Announcement Is Long On Vision And Short On Cost And ROI Details

    Marketers Should Avoid Buying Into The Potential Of Salesforce.com's New Platform Without More Proof Of Investment

    On November 19, 2013, at the largest-ever Dreamforce in San Francisco, Marc Benioff and team announced the launch of Salesforce1, an integrated flexible platform underpinning the firm's sales,...

    • Downloads: 157
  • For Application Development & Delivery Professionals

    Report:Software Innovation In India

    How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India

    The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

    • Downloads: 255
  • For CIO Professionals

    Report:Build A Mobile Engagement Dashboard

    Performance Management: The CIO's Mobile Engagement Playbook

    Mobile will touch and change everything in your business — from the way your sales reps use catalogs on iPads to engage customers at the point of sale to the way your finance team empowers your...

    • Downloads: 380
  • For Application Development & Delivery Professionals

    Report:Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Organization: The Digital Experience Delivery Playbook

    Many application development and delivery (AD&D) leaders are on the outside looking into their organizations' digital customer experience projects. Yet their role has great potential to expand as...

    • Downloads: 1098