Bobby Cameron

Vice President, Principal Analyst serving CIOs

Bobby serves CIOs. He is a leading expert on best practices for IT, including: business technology (BT), the empowered BT archetype, transformation from IT to BT, BT demand management, driving business innovation, business alignment, the business value of IT, BT strategic planning, IT governance, IT structure, IT/BT maturity, the marketing of IT, architecture and technology strategy, application development, IT operations, and serving the business.

His specialty is transformative technology use that drives business success in the emerging world of business technology (BT), like IT value creation, technology-based business innovation, and digital business networks.

While Bobby focuses his research on delivering IT excellence on the road to BT, he continues his close work with members of The CIO Group in the Forrester Leadership Boards, which he conceived and piloted in 2002. In this role, he writes CIO-targeted research, answers individual members' business and technology inquiries, and facilitates CIO Group member exchange meetings where CIOs discuss member-selected topics.

Previous Work Experience

Prior to taking on this role, Bobby's research focused on technology leadership — the impact of technology and services on organizations, budgets, and roles. Bobby previously led Forrester's research on IT services and enterprisewide applications, such as ERP, supply chain, and customer management, that can make or break a company's business performance. Bobby has also directed Forrester's software strategies service. Bobby has led Forrester's research into the transformation of IT governance, measuring IT's success, eBusiness organizations, business growth through applications, harnessing computing chaos, and distributed information infrastructures. He is also a recognized expert in many Internet/intranet technologies and client/server software issues, including packaged applications, databases, middleware, application design, decision support, software development, and security.

Before joining Forrester, Bobby spent five years as director of product management at Dun and Bradstreet Software (DBS), with responsibility for that company's client/server directions, decision support products, and tools and technologies. Bobby came to DBS from Dataquest, the San Jose, Calif.-based market research firm, where he spent two years as associate director for Northeast Research, focusing on business applications and systems. Prior to Dataquest, he spent nine years at Chase Manhattan's electronic banking business in Lexington, Mass., connecting 8,000 treasurers with 100 bank back offices worldwide. While at Chase, Bobby was MIS director and director of product management.


Bobby holds a B.A. in economics from Harvard University and an M.S. in economics from the University of Tennessee, Knoxville.

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63 results in Reports

  • Bobby Cameron
  • For CIO Professionals

    Report:The Emerging Technology Trends That CIOs Should Care About

    Today's technology trends may appear like only incremental changes compared with historic changes like ERP and the Internet, but Forrester believes that we are in the initial phases of a major...

    • Downloads: 2617
  • For CIO Professionals

    Report:Capability Maps Anchor Business Complexity

    Business Capabilities Linked To A Bill Of IT Set Up Effective Dev, Ops, And Planning

    IT leaders have been challenged to harness the complexity of business as it affects planning, architecture, and IT operations. This complexity is only increasing, driven by mergers and acquisitions,...

    • Downloads: 2133
  • For CIO Professionals

    Report:BT Changes IT's Operating Model

    CIOs And Business Execs Balance BT Leadership Along An Operating Model Continuum

    The transition from IT to BT continues, evidenced by the absorption of traditional IT roles throughout the business organization and the increasing number of business executives who are taking...

    • Downloads: 1848
  • For CIO Professionals

    Report:IT Can Help Accelerate Business Innovation

    Making Product, Business Model, And Process Change Sustainable

    Innovation has reached the level of near-meaningless cliché, with execs wishing they were engaged in more of it — even though these execs are unclear about what they want. For their part,...

    • Downloads: 2048
  • For CIO Professionals

    Report:IT Demand Management And The PMO

    The PMO Is Both Part Of And A Precursor To IT Demand Management

    IT demand management (IT DM) is today's leading-edge practice for managing the relationship between IT and the business. It builds on the capabilities of the project/program/portfolio management...

    • Downloads: 1912
  • For CIO Professionals

    Report:Next Up: The 21st Century CIO

    Business Change Agent And Innovator — Or Gone

    The pace of technology change — and therefore business expectations and IT culture — is accelerating, fueled by three things: IT's brief but turbulent history, a crush of external forces...

    • Downloads: 1717
  • For CIO Professionals

    Report:New IT-Business Partnership Enables BT Success

    Centralized IT Control Fails As BT Moves Beyond IT's Direct Control

    With the emergence of business technology (BT), technology is moving outside of IT's direct control. Why? BT users are striving to use technology for their specific purposes at a pace faster than...

    • Downloads: 1415
  • For CIO Professionals

    Report:Put Your Emerging-Technology Strategy Into A Business Context

    Globalization, BT Sourcing Strategies, And Digital Business Networks Define The Strategy

    CIOs' interest in emerging technologies to drive innovative new business value is at a three-year peak — having been significantly throttled by the recession but coming back at a feverish...

    • Downloads: 1493
  • For CIO Professionals

    Report:Develop Capabilities And Services To Deliver The Technology Road Map

    This report helps CIOs build a BT technology road map — starting with business goals and identifying the business and technology strategies to achieve the goals. But many CIOs stop their...

    • Downloads: 1470
  • For CIO Professionals

    Report:Making Innovation Work — Tips From CIOs, For CIOs

    Business innovation continues to take a central position in CIOs' planning. Defined broadly as any transformation of a process, offering, or business model that has business impact, Forrester has...

    • Downloads: 1500
  • For CIO Professionals

    Report:CIOs: Business Alignment And BT Enablement Require Business Capability Maps

    At Your Level, You Can't Rely On Any Other Single IT Business Model

    CIOs are aggressively tackling their planning and management challenges, deploying tools and building models to address a wide variety of functions like asset management, IT services management,...

    • Downloads: 1327
  • For CIO Professionals

    Report:CIOs: Don't Constrain Innovation

    CIOs Miss Opportunities By Failing To Understand Innovation

    Confusion about what innovation is and how to handle it all too frequently stymies the CIO's best efforts at helping drive business innovation. To clarify this confusion, CIOs should treat innovation...

    • Downloads: 1348
  • For CIO Professionals

    Report:Value-Based Communication Boosts Business' Perception Of IT

    Best Practice CIOs Take A Personal Leadership Role In Marketing IT's Value

    CIOs list IT-business alignment as a perennial challenge. They fail to achieve the business partnership they seek as the gap persists between business execs' expectations of IT and those execs' sense...

    • Downloads: 1164
  • For CIO Professionals

    Report:Global Business Services — Not Shared Functions

    New Business Realities Favor Flexibility And Business Value Over Efficiencies

    Many CIOs are just beginning their journey to a shared services model — consolidating common functions and systems to reduce costs and improve efficiency. But global competitive demands are...

    • Downloads: 1282
  • For CIO Professionals

    Report:Track Tech Trends That Influence Business Strategies

    Technology is the foundation for the CIO's contribution to the success of the enterprise. And it is the dream of most CIOs that they partner with business organizations to co-create a business...

    • Downloads: 1134
  • For CIO Professionals

    Report:Business Technology Defined

    Technology Management Is Changing To Deliver Business Results

    Every aspect of the enterprise is increasingly embodied in the technology it uses, from process application-driven business operations to Internet-based interactions with customers and suppliers....

    • Downloads: 1029
  • For CIO Professionals

    Report:Forrester's Best Practices Framework For BT Leadership Maturity

    Use Our Self-Assessment To Accelerate Your BT Transformation

    As CIOs help their firms succeed with business technology (BT) — pervasive technology use with increased direct control by the business — they struggle to answer two deceptively simple...

    • Downloads: 1215
  • For CIO Professionals

    Report:Improving The Perception Of IT Requires A Focus On Business Trust, Not Just Technology

    IT Demand Management Should Face Off Against The Business Organizations

    CIOs are improving the way their business clients perceive the IT organization, mostly through actions that improve business' trust of IT — consistent IT processes and transparency of IT's...

    • Downloads: 1029
  • For CIO Professionals

    Report:Business Realities Drive IT Globalization

    Business leaders target globalization to deliver performance that spans geographic and organizational boundaries. What globalization means for CIOs is not simple — they have to help their firms...

    • Downloads: 1058
  • For CIO Professionals

    Report:The Empowered BT CIO

    A Road Map For CIOs To Succeed In An Empowered World

    Many pundits are writing the CIO's obituary. Your employees and the business are no longer relying on IT to provision and deliver technology. They are using technologies like social, mobile, cloud,...

    • Downloads: 937
  • For CIO Professionals

    Report:Forrester's Best Practices Framework For BT Demand Management Leadership Maturity

    CIOs are challenged to optimize the business value IT delivers — continuously optimizing IT's resources against the business' demand for them. To address this challenge, CIOs are adopting BT...

    • Downloads: 967
  • For CIO Professionals

    Report:Thrive With Sustained Innovation In The Empowered BT Era

    Executive Overview: The Innovation Playbook

    Innovation has become a primary source of growth and competitive advantage, and the need for innovation underpins senior business leaders' top three issues. But how do CIOs help their firms realize...

    • Downloads: 840
  • For CIO Professionals

    Report:Empowered Business Technology Defined

    The Future IT Organization And Its Implications For CIOs

    The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...

    • Downloads: 902
  • For CIO Professionals

    Report:Innovation And Agility — Driving IT Success In Economic Hard Times

    Firms Invest Beyond Tactical Approaches To Accelerate Out Of The Downturn

    To understand how IT organizations are addressing the downturn, Forrester interviewed 46 enterprise IT decision-makers from around the globe. We found three scenarios: Those who have yet to cut their...

    • Downloads: 805
  • For CIO Professionals

    Report:Forrester's Best Practices Framework For BT Leadership Maturity Workbook

    This assessment workbook is intended be used in conjunction with "Forrester's Best Practices Framework For BT Leadership Maturity." IT leaders can rate their organizations on a one to five maturity...

    • Downloads: 32