Bobby Cameron

Vice President, Principal Analyst serving CIOs

Bobby serves CIOs. He is a leading expert on best practices for IT, including: business technology (BT), the empowered BT archetype, transformation from IT to BT, BT demand management, driving business innovation, business alignment, the business value of IT, BT strategic planning, IT governance, IT structure, IT/BT maturity, the marketing of IT, architecture and technology strategy, application development, IT operations, and serving the business.

His specialty is transformative technology use that drives business success in the emerging world of business technology (BT), like IT value creation, technology-based business innovation, and digital business networks.

While Bobby focuses his research on delivering IT excellence on the road to BT, he continues his close work with members of The CIO Group in the Forrester Leadership Boards, which he conceived and piloted in 2002. In this role, he writes CIO-targeted research, answers individual members' business and technology inquiries, and facilitates CIO Group member exchange meetings where CIOs discuss member-selected topics.

Previous Work Experience

Prior to taking on this role, Bobby's research focused on technology leadership — the impact of technology and services on organizations, budgets, and roles. Bobby previously led Forrester's research on IT services and enterprisewide applications, such as ERP, supply chain, and customer management, that can make or break a company's business performance. Bobby has also directed Forrester's software strategies service. Bobby has led Forrester's research into the transformation of IT governance, measuring IT's success, eBusiness organizations, business growth through applications, harnessing computing chaos, and distributed information infrastructures. He is also a recognized expert in many Internet/intranet technologies and client/server software issues, including packaged applications, databases, middleware, application design, decision support, software development, and security.

Before joining Forrester, Bobby spent five years as director of product management at Dun and Bradstreet Software (DBS), with responsibility for that company's client/server directions, decision support products, and tools and technologies. Bobby came to DBS from Dataquest, the San Jose, Calif.-based market research firm, where he spent two years as associate director for Northeast Research, focusing on business applications and systems. Prior to Dataquest, he spent nine years at Chase Manhattan's electronic banking business in Lexington, Mass., connecting 8,000 treasurers with 100 bank back offices worldwide. While at Chase, Bobby was MIS director and director of product management.

Education

Bobby holds a B.A. in economics from Harvard University and an M.S. in economics from the University of Tennessee, Knoxville.

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5 results in Reports

  • Bobby Cameron
  • IT Management
  • Past 12 months
  • For CIO Professionals

    Report:The Age Of The Customer Redefines Technology Management Archetypes

    The CIO's Dual Agenda — Both BT And IT — Requires Customer Understanding And Responsiveness

    CIOs now face a dual agenda — BT and IT. This is the age of the customer: a 20-year business cycle in which the most successful companies will reinvent themselves to systematically understand...

    • Downloads: 185
  • For CIO Professionals

    Report:Integrated Business Services — Operating At The Pace Of Business Change

    Vision: The Adopting Integrated Business Services Playbook

    A new business operating model is enabling both agile response to increasingly powerful customers' demands and enterprisewide efficiencies — maintaining end-to-end value delivery over time...

    • Downloads: 286
    • Rating:
  • For CIO Professionals

    Report:Introducing The Forrester BT Governance Maturity Self-Assessment

    The BT Governance Collection: The Maturity Self-Assessment

    Business executives have always asked CIOs to drive down IT costs, but now they are also challenging IT leaders to enable and directly support business outcomes. The best response to these challenges...

    • Downloads: 220
    • Comments: 2
    • Rating:
  • For CIO Professionals

    Report:The Forrester BT Governance Maturity Self-Assessment

    The BT Governance Collection: Maturity Self-Assessment

    The Forrester BT Governance Maturity Self-Assessment consists of four capability areas and 40 governance-specific capabilities. This model is designed to provide a self-assessment that gives insight...

    • Downloads: 39
  • For CIO Professionals

    Report:Staffing For Sustained Innovation — Forget Large R&D Teams

    Sustained Innovation Succeeds Best Through Broad-Based Involvement

    This report identifies the resources and skills business technology (BT) organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...

    • Downloads: 405