Bobby Cameron

Vice President, Principal Analyst serving CIOs

Bobby serves CIOs. He is a leading expert on best practices for IT, including: business technology (BT), the empowered BT archetype, transformation from IT to BT, BT demand management, driving business innovation, business alignment, the business value of IT, BT strategic planning, IT governance, IT structure, IT/BT maturity, the marketing of IT, architecture and technology strategy, application development, IT operations, and serving the business.

His specialty is transformative technology use that drives business success in the emerging world of business technology (BT), like IT value creation, technology-based business innovation, and digital business networks.

While Bobby focuses his research on delivering IT excellence on the road to BT, he continues his close work with members of The CIO Group in the Forrester Leadership Boards, which he conceived and piloted in 2002. In this role, he writes CIO-targeted research, answers individual members' business and technology inquiries, and facilitates CIO Group member exchange meetings where CIOs discuss member-selected topics.

Previous Work Experience

Prior to taking on this role, Bobby's research focused on technology leadership — the impact of technology and services on organizations, budgets, and roles. Bobby previously led Forrester's research on IT services and enterprisewide applications, such as ERP, supply chain, and customer management, that can make or break a company's business performance. Bobby has also directed Forrester's software strategies service. Bobby has led Forrester's research into the transformation of IT governance, measuring IT's success, eBusiness organizations, business growth through applications, harnessing computing chaos, and distributed information infrastructures. He is also a recognized expert in many Internet/intranet technologies and client/server software issues, including packaged applications, databases, middleware, application design, decision support, software development, and security.

Before joining Forrester, Bobby spent five years as director of product management at Dun and Bradstreet Software (DBS), with responsibility for that company's client/server directions, decision support products, and tools and technologies. Bobby came to DBS from Dataquest, the San Jose, Calif.-based market research firm, where he spent two years as associate director for Northeast Research, focusing on business applications and systems. Prior to Dataquest, he spent nine years at Chase Manhattan's electronic banking business in Lexington, Mass., connecting 8,000 treasurers with 100 bank back offices worldwide. While at Chase, Bobby was MIS director and director of product management.


Bobby holds a B.A. in economics from Harvard University and an M.S. in economics from the University of Tennessee, Knoxville.

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57 results in Reports

  • Bobby Cameron
  • For CIO Professionals

    Report:The Age Of The Customer Redefines Technology Management Archetypes

    The CIO's Dual Agenda — Both BT And IT — Requires Customer Understanding And Responsiveness

    CIOs now face a dual agenda — BT and IT. This is the age of the customer: a 20-year business cycle in which the most successful companies will reinvent themselves to systematically understand...

    • Downloads: 188
  • For CIO Professionals

    Report:Integrated Business Services — Operating At The Pace Of Business Change

    Vision: The Adopting Integrated Business Services Playbook

    A new business operating model is enabling both agile response to increasingly powerful customers' demands and enterprisewide efficiencies — maintaining end-to-end value delivery over time...

    • Downloads: 287
    • Rating:
  • For CIO Professionals

    Report:The Forrester BT Governance Maturity Self-Assessment

    The BT Governance Collection: Maturity Self-Assessment

    The Forrester BT Governance Maturity Self-Assessment consists of four capability areas and 40 governance-specific capabilities. This model is designed to provide a self-assessment that gives insight...

    • Downloads: 39
  • For CIO Professionals

    Report:Introducing The Forrester BT Governance Maturity Self-Assessment

    The BT Governance Collection: The Maturity Self-Assessment

    Business executives have always asked CIOs to drive down IT costs, but now they are also challenging IT leaders to enable and directly support business outcomes. The best response to these challenges...

    • Downloads: 221
    • Comments: 2
    • Rating:
  • For CIO Professionals

    Report:Staffing For Sustained Innovation — Forget Large R&D Teams

    Sustained Innovation Succeeds Best Through Broad-Based Involvement

    This report identifies the resources and skills business technology (BT) organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...

    • Downloads: 405
  • For CIO Professionals

    Report:Empowered Customers Force CIOs To Focus On Innovation

    Vision: The Innovation Playbook

    Now is a critical time for CIOs to focus on innovation. The pace of change is too fast, the opportunities too great, and the risks too dire to relegate it to the annual funding process. Digitally...

    • Downloads: 548
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:Selecting Technologies That Support The Business

    This toolkit is a companion to the "Track Tech Trends That Influence Business Strategies" report. It presents a simple yet effective tool for targeting technology trends that support the firm's...

    • Downloads: 315
  • For CIO Professionals

    Report:Thrive With Sustained Innovation In The Empowered BT Era

    Executive Overview: The Innovation Playbook

    Innovation has become a primary source of growth and competitive advantage, and the need for innovation underpins senior business leaders' top three issues. But how do CIOs help their firms realize...

    • Downloads: 771
    • Comments: 2
    • Rating:
  • For CIO Professionals

    Report:Track Tech Trends That Influence Business Strategies

    Technology is the foundation for the CIO's contribution to the success of the enterprise. And it is the dream of most CIOs that they partner with business organizations to co-create a business...

    • Downloads: 1115
    • Rating:
  • For CIO Professionals

    Report:To Stay Competitive, Nurture A Culture Of Innovation

    Change Management: The Innovation Playbook

    Companies that don't innovate risk becoming marginalized, and CIOs are often expected to help accelerate innovation within their firms. Key to success in this role is creating and sustaining an...

    • Downloads: 786
    • Rating:
  • For CIO Professionals

    Report:Develop Capabilities And Services To Deliver The Technology Road Map

    This report helps CIOs build a BT technology road map — starting with business goals and identifying the business and technology strategies to achieve the goals. But many CIOs stop their...

    • Downloads: 1418
  • For CIO Professionals

    Report:Empowered BT Redefines The Traditional IT Archetypes

    Enterprise Leadership Drives CIOs To Perform As An Empowered BT Or An Aligned IT Archetype

    The empowered era has transformed the role of IT within the enterprise. Five years ago, we identified three archetypes for the IT organization: Solid Utility, Trusted Supplier, and Partner Player....

    • Downloads: 536
    • Rating:
  • For CIO Professionals

    Report:Introducing The Forrester BT Leadership Maturity Model

    A Self-Assessment Framework To Focus And Accelerate Your Transformation

    Many CIOs struggle to answer two deceptively simple questions: 1) How are we doing, and 2) what should I prioritize? These questions invite a host of complexities, raising questions about the role of...

    • Downloads: 672
  • For CIO Professionals

    Report:The Forrester BT Leadership Maturity Model

    The Forrester BT Leadership Maturity Model consists of four domains (leadership, strategy and planning, BT service design, and BT service delivery). This model is designed to provide a brief...

    • Downloads: 110
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:Global Business Services — Not Shared Functions

    New Business Realities Favor Flexibility And Business Value Over Efficiencies

    Many CIOs are just beginning their journey to a shared services model — consolidating common functions and systems to reduce costs and improve efficiency. But global competitive demands are...

    • Downloads: 1227
  • For CIO Professionals

    Report:Empowered Business Technology Defined

    The Future IT Organization And Its Implications For CIOs

    The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...

    • Downloads: 885
    • Rating:
  • For CIO Professionals

    Report:The Empowered BT CIO

    A Road Map For CIOs To Succeed In An Empowered World

    Many pundits are writing the CIO's obituary. Your employees and the business are no longer relying on IT to provision and deliver technology. They are using technologies like social, mobile, cloud,...

    • Downloads: 911
    • Rating:
  • For CIO Professionals

    Report:CIOs Must Become Customer-Obsessed

    Competitive Strategy In The Age Of The Customer

    The empowered customer is driving new models of business success that are rapidly redefining the CIO's investment agenda in successful firms — the inauguration of what Forrester calls the age...

    • Downloads: 486
  • For CIO Professionals

    Report:Put Your Emerging-Technology Strategy Into A Business Context

    Globalization, BT Sourcing Strategies, And Digital Business Networks Define The Strategy

    CIOs' interest in emerging technologies to drive innovative new business value is at a three-year peak — having been significantly throttled by the recession but coming back at a feverish...

    • Downloads: 1474
  • For CIO Professionals

    Report:Forrester's Best Practices Framework For BT Demand Management Leadership Maturity

    CIOs are challenged to optimize the business value IT delivers — continuously optimizing IT's resources against the business' demand for them. To address this challenge, CIOs are adopting BT...

    • Downloads: 938
    • Rating:
  • For CIO Professionals

    Report:Forrester's BT Demand Management Leadership Maturity Self-Assessment

    This self-assessment workbook will help IT leaders assess the current state of their BT demand management leadership maturity and will serve as a tool to guide the organization's development toward ...

    • Downloads: 32
  • For CIO Professionals

    Report:CIOs: Foster Software Innovation To Drive Business Success

    Best Practices In Software Innovation

    As the tech sector recovers faster than the overall economy through 2010, software is playing a key part in more and more products and services across many kinds of firms — not just technology...

    • Downloads: 522
  • For CIO Professionals

    Report:The CIO's Enterprise Versus Local Balancing Act

    CIOs Have To Balance Enterprisewide Synergies With Unique Local Needs

    CIOs are dealing with consolidation and centralization of IT services and processes as their companies respond to large customers, standardize to cut costs, and compete in value networks of firms....

    • Downloads: 736
  • For CIO Professionals

    Report:Making Innovation Work — Tips From CIOs, For CIOs

    Business innovation continues to take a central position in CIOs' planning. Defined broadly as any transformation of a process, offering, or business model that has business impact, Forrester has...

    • Downloads: 1478
  • For CIO Professionals

    Report:Banking CIOs: Keep Your Eye On The Ball

    Hot Banking Tech Companies To Watch In 2010

    As the banking industry begins its climb out of the recession, banks are looking for ways to provide new services, foster better relationships with customers, integrate business processes and...

    • Downloads: 538