Bobby Cameron

Vice President, Principal Analyst serving CIOs

Bobby serves CIOs. He is a leading expert on best practices for IT, including: business technology (BT), the empowered BT archetype, transformation from IT to BT, BT demand management, driving business innovation, business alignment, the business value of IT, BT strategic planning, IT governance, IT structure, IT/BT maturity, the marketing of IT, architecture and technology strategy, application development, IT operations, and serving the business.

His specialty is transformative technology use that drives business success in the emerging world of business technology (BT), like IT value creation, technology-based business innovation, and digital business networks.

While Bobby focuses his research on delivering IT excellence on the road to BT, he continues his close work with members of The CIO Group in the Forrester Leadership Boards, which he conceived and piloted in 2002. In this role, he writes CIO-targeted research, answers individual members' business and technology inquiries, and facilitates CIO Group member exchange meetings where CIOs discuss member-selected topics.

Previous Work Experience

Prior to taking on this role, Bobby's research focused on technology leadership — the impact of technology and services on organizations, budgets, and roles. Bobby previously led Forrester's research on IT services and enterprisewide applications, such as ERP, supply chain, and customer management, that can make or break a company's business performance. Bobby has also directed Forrester's software strategies service. Bobby has led Forrester's research into the transformation of IT governance, measuring IT's success, eBusiness organizations, business growth through applications, harnessing computing chaos, and distributed information infrastructures. He is also a recognized expert in many Internet/intranet technologies and client/server software issues, including packaged applications, databases, middleware, application design, decision support, software development, and security.

Before joining Forrester, Bobby spent five years as director of product management at Dun and Bradstreet Software (DBS), with responsibility for that company's client/server directions, decision support products, and tools and technologies. Bobby came to DBS from Dataquest, the San Jose, Calif.-based market research firm, where he spent two years as associate director for Northeast Research, focusing on business applications and systems. Prior to Dataquest, he spent nine years at Chase Manhattan's electronic banking business in Lexington, Mass., connecting 8,000 treasurers with 100 bank back offices worldwide. While at Chase, Bobby was MIS director and director of product management.

Education

Bobby holds a B.A. in economics from Harvard University and an M.S. in economics from the University of Tennessee, Knoxville.

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  • Bobby Cameron
  • Enterprise Architecture Strategy & Process
  • For CIO Professionals

    Report:Focus Your Dual Tech Management Agenda Using Forrester's BT/IT Agenda Index

    The Mix Of BT And IT In The CIO's Dual Agenda Varies By Industry And Business Model

    CIOs face a dual technology management agenda: The information technology (IT) agenda focuses on supporting and transforming internal operations, and the business technology (BT) agenda focuses on...

    • Downloads: 68
  • For CIO Professionals

    Report:Develop Capabilities And Services To Deliver The Technology Road Map

    This report helps CIOs build a BT technology road map — starting with business goals and identifying the business and technology strategies to achieve the goals. But many CIOs stop their...

    • Downloads: 1477
  • For CIO Professionals

    Report:Put Your Emerging-Technology Strategy Into A Business Context

    Globalization, BT Sourcing Strategies, And Digital Business Networks Define The Strategy

    CIOs' interest in emerging technologies to drive innovative new business value is at a three-year peak — having been significantly throttled by the recession but coming back at a feverish...

    • Downloads: 1500
  • For CIO Professionals

    Report:BT Changes IT's Operating Model

    CIOs And Business Execs Balance BT Leadership Along An Operating Model Continuum

    The transition from IT to BT continues, evidenced by the absorption of traditional IT roles throughout the business organization and the increasing number of business executives who are taking...

    • Downloads: 1853
  • For CIO Professionals

    Report:The Emerging Technology Trends That CIOs Should Care About

    Today's technology trends may appear like only incremental changes compared with historic changes like ERP and the Internet, but Forrester believes that we are in the initial phases of a major...

    • Downloads: 2622