WHY READ THIS PLAYBOOK
eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Yet only recently have they begun to set mobile strategies in place. The mobile eBusiness playbook examines the issues and opportunities that eBusiness professionals must consider, weigh, and measure in order to implement a cohesive mobile strategy that complements their other channels. In this playbook we identify the steps that eBusiness professionals must follow to build a successful mobile channel strategy, including planning and strategy creation, anticipating future trends, executing on plans, measuring success, and organizing staff to innovate.