For eBusiness & Channel Strategy Professionals

Boost Customer Relationships Through Mobile Services


eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Yet only recently have they begun to set mobile strategies in place. The mobile eBusiness playbook examines the issues and opportunities that eBusiness professionals must consider, weigh, and measure in order to implement a cohesive mobile strategy that complements their other channels. In this playbook we identify the steps that eBusiness professionals must follow to build a successful mobile channel strategy, including planning and strategy creation, anticipating future trends, executing on plans, measuring success, and organizing staff to innovate.

Why Read This Report

You can read this complimentary report by registering with Forrester.

Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.