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Marketers are increasingly investing in YouTube, and video content in general, to support their marketing and communications strategies. This webinar explores how marketers can use online video to meet objectives throughout the customer life cycle and how they can use that insight to optimize video content for each stage of the life cycle.
Agenda:
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Vendors mentioned: comScore, Nielsen, VideoHub, VidIQ, and YouTube.
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As consumers embrace consumption of digital videos with gusto, marketers are waking up to the potential of integrating online video content into their marketing mix. Because YouTube plays a central role in the online video ecosystem, marketers are increas
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