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For Marketing Leadership Professionals

Boost Your Content Ecosystem With Video

How To Use Online Video Content To Drive Results

May 2, 2012

By Darika Ahrens with Shar VanBoskirk, Emily Riley, James McDavid

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Why Read This Report

Consumption of online video content is popular and growing. Yet most marketers rely on in-stream advertising as their only marketing approach for online video. This report explains the advantages marketers can gain by using video content across their brand ecosystem, and presents three ways for marketers to apply online video as a content partner, catalyst, or creator.

Tags: Advertising, Advertising Agencies, Brand Tactics, Branding, Consumer Promotion, Interactive Marketing Strategy and Process, Marketing & Strategy, Media Mix, Online Advertising, Online Advertising, Social Marketing, Social Media
US $ 499
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TABLE OF CONTENTS

  • Online Video Content Is A Growing Channel For Reach And Engagement
  • Video Content Drives Value Across The Customer Life Cycle
  • Spread Video Across Your Brand Ecosystem
  • Use A Variety Of Sources To Drive Video Deep Into Your Ecosystem

  • RECOMMENDATIONS

    Work With Specialists When Creating And Partnering On Content
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