Why Read This
Consumption of online video content is popular and growing. Yet most marketers rely on in-stream advertising as their only marketing approach for online video. This report explains the advantages marketers can gain by using video content across their brand ecosystem, and presents three ways for marketers to apply online video as a content partner, catalyst, or creator.
Tags: Advertising, Advertising Agencies, Brand Tactics, Branding, Consumer Promotion, Digital Marketing, Marketing & Strategy, Media Mix, Online Advertising, Online Advertising, Social Marketing, Social Media