CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For eBusiness & Channel Strategy Professionals

Boosting Revenue With Merchant-Funded Offers

eBusiness Execs At Banks And Card Providers Should Evaluate New Solutions

May 25, 2011

By Brad Strothkamp with Sucharita Mulpuru, Carrie Johnson, Beth Hoffman

  • 433 downloads
  • 0 comments
  • Rating:

Why Read This Report

Increased regulation in the financial industry has altered traditional sources of fee revenue like debit card and overdraft protection fees. As a result, banks and credit card providers have been looking for ways to drive revenue from new sources as well as new ways to fund cardholder benefits like reward programs — all while protecting customer privacy. A new breed of vendor solutions aims to drive revenue and card usage for banks and card companies by providing opportunities for retailers and merchants to present relevant offers to customers when they bank and access card accounts online and via mobile devices. This document discusses the benefits of these merchant-funded offers for financial providers, merchants, and customers and offers eBusiness and channel strategy professionals advice for executing these programs.
Tags: Banking, eCommerce, Financial Services, Loyalty Marketing, Retail, Retail Credit
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • The Web Has Significantly Increased The Volume Of "Touches" With Customers
  • New Vendors Offer The Opportunity To Unlock Value From Secured Site Visitors

  • RECOMMENDATIONS

    eBusiness Is The Engine That Will Facilitate This Unique Opportunity
  • Supplemental Material
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart