Why Read This
Increased regulation in the financial industry has altered traditional sources of fee revenue like debit card and overdraft protection fees. As a result, banks and credit card providers have been looking for ways to drive revenue from new sources as well as new ways to fund cardholder benefits like reward programs — all while protecting customer privacy. A new breed of vendor solutions aims to drive revenue and card usage for banks and card companies by providing opportunities for retailers and merchants to present relevant offers to customers when they bank and access card accounts online and via mobile devices. This document discusses the benefits of these merchant-funded offers for financial providers, merchants, and customers and offers eBusiness and channel strategy professionals advice for executing these programs.