About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.
Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.
Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.
Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.
How Online Retail In India Is Evolving Differently From Other Major Markets
India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...
Understanding The Adoption Of Key eBusiness Applications Within A Regional Context
With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...

Navigating The Centralized Versus Localized Approach
Navigating The Centralized Versus Localized Approach
Today's global eBusiness executives are struggling to organize eBusiness operations that effectively support increasing international revenues. Companies have experimented with a variety of...
Markets Pass Through Four Phases On The Path To Maturity
Today, a growing number of eBusiness professionals are eyeing emerging eCommerce markets around the globe. eBusiness professionals, however, do not always have a framework to assess how typical...

An Overview Of Global Adoption To Help Plan For International Initiatives
Between 2005 and 2009, the global Internet population increased from fewer than one billion to more than 1.6 billion; by 2014, it is projected to grow by another 42%. The bulk of the population...
A Look At Growth In Five Markets With A Focus On China, Japan, And Australia
Nowhere in the world is online shopping exploding as quickly as in Asia Pacific. This region now includes more than 40% of the global online population, and with the growing percentage of online...
Economic Instability Across Europe Will Do Little To Slow Retail eCommerce Growth
By 2017, Europeans will spend more than €191 billion online on retail products, and online retail growth will continue to outpace offline growth. As wallet share gradually shifts toward the...
Landscape: The eCommerce Globalization Playbook
Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

A Topline Look At eCommerce Growth In Brazil And Mexico
Latin America's online retail markets are dynamic and varied. With the largest economy and approximately 40% of Latin America's Internet users, Brazil will remain the powerhouse in Latin American...
An Analysis Of US eBusiness International Expansion
It used to be that international expansion for US-based retailers meant shipping to Canada. Today, however, the majority of the top 50 online retailers in the US have a presence outside the country...
China is set to be the world's largest eCommerce market by 2015. Growth in this market shows no signs of slowing down, but many of the forces driving sales differ from other eCommerce markets. This...
How Online Retail In China Is Evolving Differently From Other Major Markets
China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...
A Look At eCommerce Growth In Brazil, Mexico, And Argentina
Latin American online retail markets continue to intrigue eBusiness professionals around the world. As in years past, Brazil remains the leading market in Latin America: Online shopping extends to...

How US Online Retailers Can Extend Their Offerings To Consumers Abroad
Given that online retail growth rates remain higher outside the United States than within, eBusiness executives are increasingly looking to tap into online buyers in other markets. The lowest-cost...
Understanding The Needs Of Today's Luxury Buyers
China is an enticing market for luxury brands looking to sell online, yet brands must recognize the opportunity is not without multiple challenges. In China, the online channel is widely considered...

An Analysis Of B2C Manufacturers' International Expansion
Global brands are increasingly looking to sell direct on their own websites — and not just in their home markets. After examining the global direct-to-consumer sales presence of manufacturers...

Understanding The Opportunity On China's Largest B2C Website
Taking a business online in China is intimidating. Seemingly endless red tape, a diverse online population, and differences in consumer behavior are all issues a company must carefully consider....