Forrester Research : Analyst

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Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

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Blog: Application Development & Delivery Blog

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.

Education

Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

Research Coverage:

Analytics Applications, Business Intelligence, CRM Applications, Center of Expertise, Customer Relationship Management (CRM), Enterprise Architecture Domains, Enterprise Architecture Strategy and Process, Enterprise Collaboration, IT Organization, Information Architecture, Knowledge Management, Packaged Applications

Reports (8)
Charts & Figures (13)

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Past 12 months (1)
Past 18 months (4)

Methodology

Consumer Technographics (2)
TechRadar (1)

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North America (3)

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Accenture (1)

8 results in Everything

Marketing Methods
Tracy Stokes

For CMO Professionals
Report:Shopper Marketing Breaks Out Of The Store
Follow The Customer Life Cycle To Influence Pre-Store Purchase Decisions
Tracy StokesSeptember 21, 2011
Shopper marketing is expanding beyond the brick-and-mortar world as frugal and in-the-know consumers use technology to inform their purchases. This shift will create a proliferation of marketing...
- Downloads: 907
For CMO Professionals
Report:The Role Of Digital In The Path To Purchase
New Digital Platforms Have To Wait Their Turn, As Traditional Stores Stay Critical
Cory Munchbach, Tracy StokesAugust 27, 2012
CMOs of business-to-consumer (B2C) companies have lately called on shopper marketers to address the growing complexity of the impact of digital on in-store purchasing. Forrester recently conducted a...
- Downloads: 1251
- Rating:
For CMO Professionals
Report:Engage Women With Personal And Relevant Social Interactions
Tracy StokesJuly 13, 2011
Women have the potential to drive a brand's reputation online because, compared with men, they are more connected with each other and like to talk about brands and products, especially in social...
- Downloads: 785
For CMO Professionals
Charts & Figures:Dark-Green Brands Have High Awareness, But Light-Green Brands Also Break Through
Tracy StokesMay 04, 2011
For CMO Professionals
Report:How Social Media Is Changing Brand Building
Tracy StokesMay 07, 2012
Social media has fundamentally changed how consumers interact with each other and with brands. As a result, marketers tell us that they now consider this new channel to be a critical component of...
- Downloads: 1459
- Rating:
For CMO Professionals
Report:How Green Does Your Brand Need To Be?
A Road Map To Making Your Brand Greener
Tracy StokesMay 04, 2011
Marketing leaders navigate a risk-reward tightrope as consumer demand for environmentally responsible, or green, products grows and competition for such marketing offers heats up amid increased...
- Downloads: 337
For CMO Professionals
Report:TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012
Which Digital Shopper Marketing Tools To Invest In And Why
Cory Munchbach, Tracy StokesMay 08, 2012
Forrester's TechRadar methodology provides a framework to aid decision-makers in prioritizing investments and tools related to their discipline — in this case, shopper marketing. Consumers are...
- Downloads: 591
- Comments: 2
- Rating:
For CMO Professionals
Report:The New Layers Of TV Audience Insight
Tracy StokesApril 16, 2012
Audiences are fundamentally changing the way they watch TV. Viewers are now active on a second screen — a tablet, PC, or mobile device — at the same time that the big screen is turned on....
- Downloads: 474
For CMO Professionals
Report:Digital Remakes Out-Of-Home Advertising
A Traditional Channel Gets An Interactive "In Person" Makeover
Tracy StokesNovember 18, 2011
Adding digital to traditional out-of-home has transformed a stagnant medium into a fast-growing channel with significant upside for marketers as small screens grow ever-more cluttered. The landscape...
- Downloads: 371

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Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

For CMO Professionals

Report:Shopper Marketing Breaks Out Of The Store

For CMO Professionals

Report:The Role Of Digital In The Path To Purchase

For CMO Professionals

Report:Engage Women With Personal And Relevant Social Interactions

For CMO Professionals

Charts & Figures:Dark-Green Brands Have High Awareness, But Light-Green Brands Also Break Through

For CMO Professionals

Report:How Social Media Is Changing Brand Building

For CMO Professionals

Report:How Green Does Your Brand Need To Be?

For CMO Professionals

Report:TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012

For CMO Professionals

Report:The New Layers Of TV Audience Insight

For CMO Professionals

Report:Digital Remakes Out-Of-Home Advertising

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