Forrester

For Marketing Leadership Professionals

Report:Best Practices For Display Marketing

Processes: The Digital Media Buying Playbook

As more and more interactive marketers buy digital media programmatically, the technologies and processes they use are rapidly maturing. Whether you're a digital media buying skeptic working to build...

• Downloads: 345
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For Marketing Leadership Professionals

Report:The Future Of Digital Media Buying

Vision: The Digital Media Buying Playbook

Media buying technology and operations are undergoing a dramatic transformation — marketers are replacing traditional relationship-marketing tactics and opaque ad networks with programmatic...

• Downloads: 2060

For Marketing Leadership Professionals

Report:Scale Success with Programmatic Multichannel Media Buying

Continuous Improvement: The Digital Media Buying Playbook

This report of the digital media buying playbook will guide marketers to think beyond the possibilities of programmatic media management in display; take them down the path to embracing programmatic...

• Downloads: 349

For Marketing Leadership Professionals

Report:Selecting Digital Media Buying Partners

How To Get The Right Mix Of Service And Performance

Interactive marketers have more choices than ever when it comes to picking media buying partners. Once dominant, media buying agencies now face stiff competition from a whole host of new specialists...

• Downloads: 399
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For Marketing Leadership Professionals

Tool:Take Forrester's Digital Media Buying Maturity Self-Assessment

For Marketing Leadership Professionals

Blog:Storytelling And The Last Milliseconds

Last week, I participated in AdExchanger’s first-ever conference, which focused on the overall theme of “human-centered automation.” As a human who’s spent the past five...

For Marketing Leadership Professionals

Report:Select Partners Who Support Your Goals

Tools And Technology: The Digital Media Buying Playbook

The linchpins of every effective media buyer's practice are the partner and vendor relationships that allow the buyer to create truly valuable customer experiences. The technology ecosystem for...

• Downloads: 198

For Marketing Leadership Professionals

Report:The Digital Media Buying Maturity Framework

Assessment: The Digital Media Buying Playbook

Marketers fall into four categories of digital media buying maturity, based on their strength across their organization, planning and execution, measurement, and technology. This report of the...

• Downloads: 281
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For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

The Ultra-Connected Customer Will Upturn Marketing

In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...

• Downloads: 624

For Marketing Leadership Professionals

Blog:Resolving Beyond The Acronyms

I stink at New Year’s resolutions. My track record is so bad I’ve all but given up making them in my non-work life. But as a professional exercise, it struck me that writing down some New...

For Marketing Leadership Professionals

Report:Building A Better Digital Media Strategy

Strategic Plan: The Digital Media Buying Playbook

Moving to greater digital media buying maturity requires a plan that improves your practice across all four foundational pillars of maturity over the long term: organization, planning and execution,...

• Downloads: 449
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For Marketing Leadership Professionals

Report:Create An Audience-Obsessed Digital Media Buying Practice

Executive Overview: The Digital Media Buying Playbook

Digital media buying is undergoing seismic change. Where there were once legions of junior staff managing relationship-based buys, there are now sophisticated real-time technologies. Participants...

• Downloads: 374
• Comments: 1
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For Marketing Leadership Professionals

Report:Digital Media Buying Forecast, 2012 To 2017

Landscape: The Digital Media Buying Playbook

Interactive display marketing investment will grow at a compound annual rate of 17% in the United States between 2012 and 2017, while Europe's will grow slightly more slowly. Double-digit growth...

• Downloads: 1131
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For Marketing Leadership Professionals

Blog:Attribution Move Shows Facebook Is (Finally) Listening

Is Facebook finally getting over itself? Or, rather, is Facebook actually starting to realize that its place in the advertising ecosystem is just that – a place – not the whole answer,...

For Marketing Leadership Professionals

Blog:How To Create An Audience-Obsessed Digital Media Buying Practice

Over my last two-plus years at Forrester, I’ve spent a lot of time thinking and writing about how the people, processes, and tools that touch digital media buying must transform.  In this...

For Marketing Leadership Professionals

Report:Measurement Is A Digital Media Buyer's Best Friend

Performance Management: The Digital Media Buying Playbook

Every digital marketer knows that measurement is important, but levels of sophistication run the gamut from basic click-based measurement of one or two channels to seamless cross-channel measurement...

• Downloads: 297
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For Marketing Leadership Professionals

Report:Maximize Media ROI With A Customer-Centric Approach

Road Map: The Digital Media Buying Playbook

This report outlines the road map portion of Forrester's solution for interactive marketing executives working on digital media buying. Moving to a higher level of digital media buying maturity...

• Downloads: 82

For Marketing Leadership Professionals

Report:Build An Empowered Media Buying Team

Organization: The Digital Media Buying Playbook

Long-term, digital media buying success requires a commitment to the right partnerships, staffing, and organizational structure. The organization report in the digital media buying playbook will help...

• Downloads: 221

For Marketing Leadership Professionals

Tool:Determine Your Level Of Measurement Maturity