Forrester

For Customer Insights Professionals

Report:Will Web 2.0 Transform Market Research?

Yes — But High Cost Will Mean That Firms With Big Budgets Lead

Market research online communities (MROCs) will shock the qualitative market research world. They provide cheaper, faster, and newer types of insights that today's traditional qualitative research...

• Downloads: 1395

For Customer Insights Professionals

Report:Top Market Researcher Predictions For 2008

The market researcher profession continued to be redefined by the Internet in 2007. The rise of online panels, industry-level attention to the lack of standardization of online metrics, and the much...

• Downloads: 915

For Customer Insights Professionals

Report:Why Good Segmentations Fail

Five Steps To Have Segmentations Drive Business — And Your — Success

Segmentations are the crown jewels of market research — they can provide organizations with deep understanding of particular customers' needs and wants, allowing the firms to align themselves...

• Downloads: 1097

For Customer Insights Professionals

Report:Predictions 2009: What Happens In Market Research?

When The Going Gets Tough, The Tough Get Innovative

Tough economic times will actually serve to turbocharge the "faster, cheaper, better" changes that have been revolutionizing the business of market research — but expect an increased emphasis...

• Downloads: 739

For Customer Insights Professionals

Report:Segmentation: The Allure And The Risk

Seven Ways Segmentations Fail, And The Best Practices To Avoid Them

Savvy market research professionals understand the great promise of organization alignment and marketplace success that segmentations provide. Unfortunately, Forrester hears of many segmentations...

• Downloads: 983

For Customer Insights Professionals

Report:Market Researchers: A Compass In The Financial Sandstorm

A List Of Must-Read Research To Help You

Things are not looking good for the economy: Although the first half of 2008 showed a steady pace of technology spending, that pace is not continuing. In a down economy, businesses face tough...

• Downloads: 962

For Customer Experience Professionals

Report:Best Practices: Why Customer Satisfaction Studies Fail

How To Drive Bottom-Line Success With Effective Satisfaction Research

Spending on customer satisfaction studies continues to outpace overall market research spend in the US, and yet there is a generalized dissatisfaction with the value that companies get from such...

• Downloads: 944

For Customer Experience Professionals

Report:Best Practices: The Next Wave In Customer Satisfaction Studies Is CRM Integration

How Firms Move From Measuring To Fixing Customer Problems

A rising tide of customer satisfaction research is also lifting the tide of another type of software enabled solution to harness these insights. They are enterprise feedback management (EFM) systems...

• Downloads: 727

For Customer Insights Professionals

Report:A Simple B2B Segmentation To Increase Revenue

A usable market segmentation analysis is one of the keys to any market-driven company's success, yet many segmentations fail. This is troubling not only because these types of failures tend to be...

• Downloads: 648

For Customer Experience Professionals

Report:Best Practices: Enhance Customer Satisfaction's Impact

Fix Satisfaction Problems, Don't Just Report Them!

Satisfaction studies often cost a lot and consume vast research resources without ultimately improving business results. Why? The market intelligence organizations that conduct the research often...

• Downloads: 562

For CIO Professionals

Report:How To Select A Market Research Portal Approach

Choose From Three Popular Approaches

Market researchers tell us they want their rich and plentiful research data to permeate their firms — fueling strategic and tactical business decisions. Many market researchers are turning to a...

• Downloads: 501

For Customer Insights Professionals

Report:Make Yourself An Indispensable Market Researcher

Use Business Language, Analytics And Market Yourself

As a business-focused market research professional, you must provide compelling proof that you are delivering value to the organization's bottom line. Given the complexity and diversity of market...

• Downloads: 464

For Customer Insights Professionals

Report:Online Survey Tools Gain Ubiquity

Users Coalesce On Key Vendors For Simple Survey Projects

Market researchers today are using online surveys in droves — in stark contrast to previous models of software package use and pure outsourcing. Why? They are quick, inexpensive, and offer...

• Downloads: 522

For CIO Professionals

Report:How To Effectively Assess Internal Clients' Satisfaction With IT

IT executives have asked Forrester how best to assess their internal clients' satisfaction with the wide variety of services they provide. An internal customer satisfaction tracking study provides...

• Downloads: 487

For Customer Insights Professionals

Report:Integrate Buying Behavior In B2B Segmentations

Ignoring Buying Dynamics Courts Failure: Use These Five Dynamics To Succeed

Savvy business-to-business (B2B) market researchers use market segmentations to drive go-to-market planning. However, these segmentations can woefully under-deliver if they do not address the buying...

• Downloads: 441

For CIO Professionals

Report:Predictions 2010: What Lies In Store For Market Research Tech Vendors

It's been a tough year in the research industry, but not for all vendors. While full-service firms have languished, online tool vendors have seen strong growth driven by enterprises in-sourcing some...

• Downloads: 360

For Customer Insights Professionals

Report:Vendor Product Catalog: Online Survey Tools Addendum

Listing of information collected but not included in Online Survey Tool Vendor Product Catalog. Information available addresses question type and survey design, results and analytics, customization,...

For Customer Insights Professionals

Report:Role Insights: Market Researchers Struggle For Strategic Relevance

Align With Internal Clients' Business Needs And Prove Value To Be Valued

Results from Forrester's Q2 2008 Global Market Research Organizing For Influence Online Survey show that many market researchers have not been able to position their market research groups as...

• Downloads: 367

For Customer Insights Professionals

Report:Social Media Offer Some Relief For High-Quality B2B Market Research Sample

But It Will Take Time For The Solutions To Mature

Online survey research is fast, relatively inexpensive, and the default for many market researchers today. But, business-to-business (B2B) market researchers have a unique challenge in that getting...

• Downloads: 397

For Customer Insights Professionals

Report:Finding Your Market Research Partner

When Quality Is Hard To Assess, Maintain A Reservoir Of Proven Providers

The market research industry suffers from a surplus of riches despite significant consolidation at the top over the past two decades: The number of providers is vast, provider source books are...

• Downloads: 352

For Customer Insights Professionals

Report:Watch Out For The Landmine Of B2B Online Research

Challenge Vendors, Consider Geography, And Confirm ID To Succeed

Business-to-consumer (B2C) online panels have taken off in the US and are gaining steam elsewhere. But business-to-business (B2B) online panel growth has been more fitful because there are fewer...

• Downloads: 303

For Customer Experience Professionals

Report:Do B2B Customer Satisfaction Right In Tech

Implementing Four Key Disciplines Will Save You Time And Money

Business-to-business (B2B) customer satisfaction research is not some sort of rare, exotic research. The same benefits of highly satisfied consumer customers will come to those who execute on...

• Downloads: 355

For Customer Insights Professionals

Report:Why comScore And Nielsen Disagree, And Marketers Moan

Three Steps To Improve Your Online Metrics Use

One of the true business models of the bubbly Internet era is advertising-driven revenue for online properties with the proven ability to attract relevant buyers. Such a model requires a scorekeeper....

• Downloads: 273

For Customer Insights Professionals

Report:What Type Of Market Research Online Community Vendor Should Tech B2B Market Researchers Use?

Three Choices Exist, Dependent On Budget, Usage Pattern, And Support Needs

Market research online communities (MROCS) are the next wave in qualitative research, due to their combination of new qualitative research capabilities and ability to provide cheaper faster results....

• Downloads: 311

For Customer Insights Professionals

Report:Professional Survey Takers: Still A Threat!

How To Reduce Corruption Risk From Voracious Online Survey Takers

Professional survey takers (PSTs) are the potential Achilles' heel of the online panel industry. This issue was thrust into the awareness of the market research community almost three years ago when...

• Downloads: 238