Forrester

For Customer Insights Professionals

Report:Social Media Offer Some Relief For High-Quality B2B Market Research Sample

But It Will Take Time For The Solutions To Mature

Online survey research is fast, relatively inexpensive, and the default for many market researchers today. But, business-to-business (B2B) market researchers have a unique challenge in that getting...

• Downloads: 397

For CIO Professionals

Report:Predictions 2010: What Lies In Store For Market Research Tech Vendors

It's been a tough year in the research industry, but not for all vendors. While full-service firms have languished, online tool vendors have seen strong growth driven by enterprises in-sourcing some...

• Downloads: 360

For Customer Insights Professionals

Report:The Online Panel Quality Wars: All Market Researchers Benefit — Especially B2B Tech

At the same time that online quantitative research has taken off, dubiousness abounds about the representation of the online panel sample. Buyers ask: Are panels representative of the markets...

• Downloads: 219

For Customer Insights Professionals

Report:What Type Of Market Research Online Community Vendor Should Tech B2B Market Researchers Use?

Three Choices Exist, Dependent On Budget, Usage Pattern, And Support Needs

Market research online communities (MROCS) are the next wave in qualitative research, due to their combination of new qualitative research capabilities and ability to provide cheaper faster results....

• Downloads: 311

For Customer Experience Professionals

Report:Do B2B Customer Satisfaction Right In Tech

Implementing Four Key Disciplines Will Save You Time And Money

Business-to-business (B2B) customer satisfaction research is not some sort of rare, exotic research. The same benefits of highly satisfied consumer customers will come to those who execute on...

• Downloads: 355

For Customer Insights Professionals

Report:A Simple B2B Segmentation To Increase Revenue

A usable market segmentation analysis is one of the keys to any market-driven company's success, yet many segmentations fail. This is troubling not only because these types of failures tend to be...

• Downloads: 648

For Customer Insights Professionals

Report:Watch Out For The Landmine Of B2B Online Research

Challenge Vendors, Consider Geography, And Confirm ID To Succeed

Business-to-consumer (B2C) online panels have taken off in the US and are gaining steam elsewhere. But business-to-business (B2B) online panel growth has been more fitful because there are fewer...

• Downloads: 303

For Customer Insights Professionals

Report:Market Researchers Demand High Panel Quality

New Initiatives Can Help With Quality — Particularly With B2B Sample

The rapid embrace of online panels as a primary method of quantitative research in the US and Europe is a Faustian bargain. Online panels enable cheap, fast insights, but the quality of respondents...

• Downloads: 226

For Customer Insights Professionals

Report:Fused Research Modes Will Save You Money

How To Master The Faster And Cheaper Imperative In Stark Economic Times

The economy is both eroding financial wherewithal to conduct market research and putting a larger burden on market research professionals to identify successful markets. While vast economies have...

• Downloads: 207

For Customer Insights Professionals

Report:Role Insights: Market Researchers Struggle For Strategic Relevance

Align With Internal Clients' Business Needs And Prove Value To Be Valued

Results from Forrester's Q2 2008 Global Market Research Organizing For Influence Online Survey show that many market researchers have not been able to position their market research groups as...

• Downloads: 367

For Customer Insights Professionals

Report:Predictions 2009: What Happens In Market Research?

When The Going Gets Tough, The Tough Get Innovative

Tough economic times will actually serve to turbocharge the "faster, cheaper, better" changes that have been revolutionizing the business of market research — but expect an increased emphasis...

• Downloads: 738

For Customer Insights Professionals

Report:Market Researchers: A Compass In The Financial Sandstorm

A List Of Must-Read Research To Help You

Things are not looking good for the economy: Although the first half of 2008 showed a steady pace of technology spending, that pace is not continuing. In a down economy, businesses face tough...

• Downloads: 962

For CIO Professionals

Report:IBM's Focus On Actionable Insight Paves The Way For Market Intelligence To Be A Strategic Partner

It is often difficult for market intelligence entities to gain strategic importance. IBM's market intelligence group is achieving this goal with a focus on delivering actionable insight that drives...

• Downloads: 294

For Customer Experience Professionals

Report:Best Practices: The Next Wave In Customer Satisfaction Studies Is CRM Integration

How Firms Move From Measuring To Fixing Customer Problems

A rising tide of customer satisfaction research is also lifting the tide of another type of software enabled solution to harness these insights. They are enterprise feedback management (EFM) systems...

• Downloads: 727

For CIO Professionals

Report:The Verizon Information Research Network Utilizes Technology For Strategic Impact

The challenge of managing numerous research requests with a small staff is one that affects many market research organizations. Verizon's repository of secondary research, managed by the Verizon...

• Downloads: 207

For Customer Insights Professionals

Report:CSC's ResearchNetwork Provides A Road Map To Becoming A Strategic Partner

Becoming a strategic player within the company is a problem that plagues many business-to-business (B2B) market researchers. Computer Sciences Corporation's (CSC's) ResearchNetwork is a group that...

• Downloads: 229

For Customer Experience Professionals

Report:Best Practices: Enhance Customer Satisfaction's Impact

Fix Satisfaction Problems, Don't Just Report Them!

Satisfaction studies often cost a lot and consume vast research resources without ultimately improving business results. Why? The market intelligence organizations that conduct the research often...

• Downloads: 561

For Customer Insights Professionals

Report:Inquiry Insights: Why Do So Many Roles Have Market Research Questions?

Market Research Professionals Should Take Heed Or Risk Losing Relevance

Forrester receives a significant number of inquiries about market research from its clients. These range from best practices to the implications of technology for research approaches. Strangely, less...

• Downloads: 204

For Customer Insights Professionals

Report:Is The Long Online Panel Quality Nightmare Over?

Yes — If The Industry Embraces Several Key Quality Initiatives

Today, almost half of the quantitative research in the US is being conducted with online panels. While online panels provide vastly lower costs and increased speed, they also create heartburn and...

• Downloads: 259

For Customer Insights Professionals

Report:Why Good Segmentations Fail

Five Steps To Have Segmentations Drive Business — And Your — Success

Segmentations are the crown jewels of market research — they can provide organizations with deep understanding of particular customers' needs and wants, allowing the firms to align themselves...

• Downloads: 1093

For Customer Insights Professionals

Report:Will Web 2.0 Transform Market Research?

Yes — But High Cost Will Mean That Firms With Big Budgets Lead

Market research online communities (MROCs) will shock the qualitative market research world. They provide cheaper, faster, and newer types of insights that today's traditional qualitative research...

• Downloads: 1389

For Customer Insights Professionals

Report:Does Declining Research Projectability Matter?

Yes, But Not As Much As You Think

Conventional wisdom holds that online panels are inherently problematic in supplying projectable findings to the general population — online and offline. Critics assert that online panels...

• Downloads: 265

For CIO Professionals

Report:How To Select A Market Research Portal Approach

Choose From Three Popular Approaches

Market researchers tell us they want their rich and plentiful research data to permeate their firms — fueling strategic and tactical business decisions. Many market researchers are turning to a...

• Downloads: 500

For Customer Insights Professionals

Report:Professional Survey Takers: Still A Threat!

How To Reduce Corruption Risk From Voracious Online Survey Takers

Professional survey takers (PSTs) are the potential Achilles' heel of the online panel industry. This issue was thrust into the awareness of the market research community almost three years ago when...

• Downloads: 238

For Customer Insights Professionals

Report:Segmentation: The Allure And The Risk

Seven Ways Segmentations Fail, And The Best Practices To Avoid Them

Savvy market research professionals understand the great promise of organization alignment and marketplace success that segmentations provide. Unfortunately, Forrester hears of many segmentations...

• Downloads: 980