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Brian K. Walker

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Brian serves eBusiness & Channel Strategy Professionals and specializes in how businesses can best use technology to drive results. Brian is a leading worldwide expert in eCommerce platforms, multichannel commerce and marketing technology, and mobile commerce. Brian has experience with a wide range of eBusiness technologies, including eCommerce platforms and software-as-a-service (SaaS) offerings, mobile commerce solutions, analytics, rich imaging, search, personalization, and content management, among others. Brian has specific expertise within retail, B2B, and online travel, and his interests focus on multichannel strategies and technology solutions that support a wide range of business goals.

Previous Work Experience

Brian is a seasoned Internet and eCommerce leader with extensive experience working with a wide range of commerce platforms and related technologies such as rich media, analytics, email marketing, search engine marketing (SEM), search engine optimization (SEO), content management, digital asset management, dynamic content delivery, and content syndication.

Brian has more than 15 years of experience in eCommerce and online marketing, serving senior roles for large, established online retailers and web marketers such as Amazon.com, Classmates Online, Eddie Bauer, Expedia.com, and The Spiegel Group and providing solutions for the online retailers and web marketers while at Amazon Enterprise Solutions and his own firms. Brian's roles span both business and technology leadership, including web marketing, online merchandising, product management, solution architecture, customer experience design, and technology leadership.


Education

Brian holds a B.A. in creative writing from the University of Washington.

Research Coverage:

Cross Channel Strategies, Customer Experience Management, Multichannel Architecture, Multichannel Customer Experience, Multichannel Selling Strategies, Online Marketing Technology, Open Source Strategy, Product Management, SOA & Web Services, Vendor Management, Web Content Management (WCM), Web Design & Usability

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