About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Brian serves eBusiness & Channel Strategy Professionals and specializes in how businesses can best use technology to drive results. Brian is a leading worldwide expert in eCommerce platforms, multichannel commerce and marketing technology, and mobile commerce. Brian has experience with a wide range of eBusiness technologies, including eCommerce platforms and software-as-a-service (SaaS) offerings, mobile commerce solutions, analytics, rich imaging, search, personalization, and content management, among others. Brian has specific expertise within retail, B2B, and online travel, and his interests focus on multichannel strategies and technology solutions that support a wide range of business goals.
Brian is a seasoned Internet and eCommerce leader with extensive experience working with a wide range of commerce platforms and related technologies such as rich media, analytics, email marketing, search engine marketing (SEM), search engine optimization (SEO), content management, digital asset management, dynamic content delivery, and content syndication.
Brian has more than 15 years of experience in eCommerce and online marketing, serving senior roles for large, established online retailers and web marketers such as Amazon.com, Classmates Online, Eddie Bauer, Expedia.com, and The Spiegel Group and providing solutions for the online retailers and web marketers while at Amazon Enterprise Solutions and his own firms. Brian's roles span both business and technology leadership, including web marketing, online merchandising, product management, solution architecture, customer experience design, and technology leadership.
Brian holds a B.A. in creative writing from the University of Washington.
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An Empowered Report: Tools To Assess How Employees Use Technology
To have a fact-based conversation about what your employees need from technology, you have to ask them. Field a survey when you absolutely must have the facts without bias. For a quick and dirty...
You're absolutely right to say that EA should contribute well to these exercises. We've been involved in a similar Application Maintenance bid process at BP. The key areas where we supported were:...

Mobile Banking's Time Has Finally Come
Empowered Employees Solve Customer Problems: Find Them And Help Them
Groundswell technologies — social, mobile, video, and cloud — put tremendous power in the hands of customers. Only empowered employees can respond at the speed of empowered customers...
Information and knowledge management (I&KM) professionals continue to investigate master data management (MDM) as a strategic means to deliver a trusted view of critical data throughout the...
Google now has two recent examples of how not to launch a product. To be more specific, the launches of Wave and Buzz are unfortunate illustrations of product management and product marketing...
This is super ground breaking work. The reference model is extremely valuable in comparing to vendor implementations. Do you have an assessment or RFI template for IC-BPMS?
Vision: The Strategic Software Sourcing Playbook
This report describes Forrester's vision of strategic software sourcing for sourcing and vendor management (SVM) executives. It is more difficult than ever for software sourcing professionals to meet...
Microsoft has entered the enterprise search market with Microsoft Office SharePoint Server 2007 (MOSS), joining BEA Systems, Google, IBM, Oracle, SAP, and a long list of pure-plays in a volatile...
Jawbone, a privately-held company based in San Francisco with a $1.5 billion valuation, today announced the relaunch of its UP wristband, which it discontinued one year ago due to manufacturing...
A Look At How Consumers Describe Their Banks And Investment Firms
We examined how often consumers use the words "honest" and "helpful" to describe their primary bank and investment firm. It turns out that Seniors are the group most likely to use these terms across...
Despite early signs of a global recovery, online shoppers in all regions of the world continue to be cautious in making purchase decisions. Consumers today are visiting a variety of sites before...
Local Franchises Have Strategic Advantages Over National Competitors
Events and entertainment are a strategic business for local media properties online. Local entertainment is under threat from national providers that can spread the necessary software development...
Was the introduction of the Ford Model T an improvement or an innovation over the horse drawn wagon? As an SVM professional, you may ask, “Why is this question important for me?” But as...
Some positions prove to be more difficult to fill than others. One area where managers see many challenges in obtaining and keeping quality employees is in the world of eBusiness. It proves to be...
Building off of Tom Grant's post about Google Buzz earlier today, Google Buzz is an interesting case study about how winning market share is not just about having the first or the best product....
One interesting question is whether or not EA 1.0 to EA 2.0 is evolutionary or revolutionary. Can EA 1.0 org's and people make the change? or does the EA 1.0 organization need to be totally...